NAED Invites Industry Marketing Staffs to Charlotte

Marketing, as a function for manufacturers and distributors, has grown significantly in the electrical industry. It is no longer only events and premiums for distributors or new product launches and catalogs / collateral for manufacturers. It now is responsible for demand generation, brand awareness, thought leadership, research, analytics and much more.

Leading companies, and companies that want to grow, defined as:

• Increased share within their distributors
• Increased share within their customers
• Attract new customers
• Build, or reinforce, their brand
• Penetrate new verticals
• Promote, and sell, their services
• and more

are investing in marketing … both people and tools. If a company is serious about growth, no longer can marketing be the first casualty to cost-cutting when performance slows (and research has shown that companies that do this recover much slower and at a lower rate.)

The NAED Marketing Summit is a venue for industry marketers to gather, network, and expand their skill set.

While the conference is next month, it is not too late to register to participate … and the good thing about the timing is that it coordinates with the planning / budgeting process for many companies (what better time to get ideas.)

Already over 200 people have registered.

Here’s info from NAED:

Over 200 of your peers have registered for NAED’s Marketing Summit, why haven’t you?

This year, NAED has revamped their marketing conference, formerly known as Adventure, to equip marketers in the electrical distribution, manufacturing, and manufacturing representative agencies with the tools they need to captivate modern audiences. From interactive workshops on expanding your tech stack, messaging matrices, customer journeys, and effective communication to keynotes on cutting-edge topics such as AI and social commerce, NAED’s Marketing Summit is curated to elevate marketing teams of all sizes and levels. The conference is also hosting the prestigious, tED Magazine’s Best of the Best Awards.

Visit NAED’s Marketing Summit website to learn more about the agenda and speakers

Participating companies include:

Already attending are 83 distributor personnel (43 companies), 97 manufacturers (40 companies), 17 representative agencies (11 rep agencies), and 6 technology service providers (5 companies. Don’t let this opportunity pass you by! Register now and connect with your community!”

So, an opportunity to network with over 200 people from almost 100 companies! A great turnout and I encourage you to attend or make sure someone from your marketing department is attending.

And a few notes / opportunities

• If you are a service provider interested in talking to electrical distribution marketers, NAED has an opportunity for a few companies to attend to network, exhibit, facilitate a roundtable and gain some visibility. If you are interested, reach out to me and I can forward you the information.
• Next month we’ll be releasing NEMRA’s Manufacturer of the Future report which is a precursor to the 2025 Rep of the Future Report (which will be released at the NEMRA Annual Conference. If you’re going to the Marketing Summit and want to meet pre / post to discuss, please reach out and we can schedule some time.
• Additionally, we’re starting a research project on the State of Manufacturer Sales & Marketing in the Construction & Industrial Trades. This research is not limited to the electrical industry. We’re asking about challenges and tools used. If you’d like to participate, contact me.

And yes, I will be attending … and hopefully I’ll see you there.