Southwire and Bussmann Commitment to Growth

On November 9th we posted some thoughts entitled “Taking Advantage of a Downturn” where we quoted some research that proved that investing in sales and marketing during a downturn can enable a compaany to take share and grow their business. The research further showed that companies that prudently invest in revenue generation activities and pursue niche opportunities accelerate their growth as the economy begins to rebound (which may be now with this expected to be the worst quarter and things slowly improving therafter – or at least a slower decrease).

Presuming a sound operational platform and a strong balance sheet, this is an ideal time to take market share, differentiate yourself or consider acquisitions. Additionally, name brand manufacturers who are being challenged by price can break through the clutter as many of their competitors retract from marketing activities.

Part of the decision making process includes … “what do I want my company to ‘be’ in 2-3 years, knowing I can survive 2009?”

Two companies that are moving forward are Southwire and Cooper Bussmann.

1. Southwire is conducting a national roadshow to exhibit its products. To learn more, click here. Also, check out their 14 podcasts!
2. In June, Cooper Bussmann will be launching its North American Productivity Through Protection Tour. This is a 32 foot trailer of product and interactive displays combined with electrical training modules. To see where it is going and how to sign up, click here.

What else are you seeing or is your company doing?