ABB welcomes ElectroRep; Panasonic Joins ESA

Rep Changes in California and SouthEast

Over the past couple of months there has been much chatter about pending new rep / manufacturer relationships pending the combination of Prysmian and Atkore. While much is unknown, the only confirmed change in September occurred at Brazil Brothers, however, both ABB and Panasonic recently announced rep changes.

ABB names Electris360/ElectroRep as California and Northern Nevada Rep

ABB’s Installation Products Division has named ElectroRep, Electris360’s western local agency, as its sales representative for California and Northern Nevada, strengthening ABB’s local-for-local strategy in a high-growth region. Effective November 1, 2026, Electris360/ElectroRep will serve as the primary contact for electrical distributors, contractors, specifiers and end-users throughout the territory, bringing ABB’s comprehensive commercial and industrial portfolio of Installation Products closer to customers across the West.

“California and Northern Nevada represent significant growth opportunities for ABB, particularly in commercial construction, industrial facilities and the region’s expanding data center market,” said Mike Shenouda, GM and Region Leader for ABB’s Installation Products Division in the U.S. and Latin America. “Electris360/ElectroRep’s established relationships and local expertise make them the ideal partner to serve this region, including the Thomas & Betts portfolio of branded products.”

Electris360/ElectroRep has served the western electrical market for more than 66 years, building trusted relationships with distributors, contractors and end-users across California and the region. With deep local expertise and an established network, Electris/ElectroRep is positioned to deliver responsive service while maintaining access to ABB’s global innovation and product development capabilities.

“Adding ABB brings even more value to our mission of ‘Connecting Opportunities with Strategic Partners.  With more than 30 brands across product solutions in electrical raceway, wire management, power management and power interconnection, we can now align more product categories on an electrical construction project, helping our customers work more efficiently and effectively every day.”   – Scott Holtgrieve, Regional Vice President of Electris360’s West Local Agency, ElectroRep.

The appointment builds on ABB’s growing partnerships focused on local support and reinforces ABB’s commitment to empowering local experts to deliver responsive service while providing access to ABB’s comprehensive product portfolio and industry-leading capabilities. Key program benefits include:

“At the end of the day, our business is built on people and relationships.  ABB brings world-class products and innovation, ElectroRep brings the local knowledge and relationships, and Electris360 brings the collective strength and resources to help both accomplish more. That is what makes this partnership so exciting, and I believe we are just getting started.” – Bill Devereaux, President of Electris360

ESA Now Represents Panasonic Ventilation

Panasonic’s full IAQ line, from WhisperFans to whole-house ERVs, is now available to the electrical distribution channel through ESA in Alabama, Georgia, Tennessee, and the Florida Panhandle. Committed to the channel: Panasonic supports every ESA distributor partner and the contractors you serve, with a program built for the electrical trade.

Click here for the creative announcement that ESA developed to promote this new relationship and introduce Panasonic to ESA’s distributors and contractors.

Congratulations to both agencies on their new manufacturer relationships.