• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




eBusiness  / eCommerce  / More Insights  / Profitability
Digital Order Profitability Metrics
David Gordon Posted On July 10, 2025

Metrics

Digital commerce, whether through your website, via eProcurement, direct connections (EDI or tools such as Remarcable, Kojo, and others), via apps, email to ERP, or other vehicles is increasing. Our recent State of eCommerce research, which gathered input from 350 […]


Continue Reading
1
0



More Insights  / Technology
Parspec Expands with Project Portals, Partnerships
David Gordon Posted On July 8, 2025

How Parspec Works - ElectricalTrends

Technology, AI, industry challenges, VC money, and a proven player are coming together with industry knowledge, resources, and skills to bring new capabilities to electrical, plumbing and mechanical distributors. Parspec, in a leader in helping distributors and manufacturer reps / […]


Continue Reading
2
1



Channel Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
Yusen & A.A. McPherson Merge, Where Does ABB Go?
David Gordon Posted On July 6, 2025

Yusen AA McPherson merger-announcement ElectricalTrends

Consolidation, which continues to roll through distribution with a number of deals in June, extended through to the rep / agent market. SESCO continued its march across the south, expanding its reach into the Texas market via ERT Lighting and […]


Continue Reading
1
0



Associations  / Marketing  / More Insights
Looking Beyond … How the NAED Marketing Summit Can Help
David Gordon Posted On July 6, 2025

NAED Marketing Summit

Now that the calendar has turned and we’re technically into the second half of the year, leadership in many companies are looking “beyond.” The “beyond” is 2026. Planning season is starting and for leadership and marketers it is the start […]


Continue Reading
0
0



People in the News
Ben Denney, owner of Denney Electric Supply, Passes Away
David Gordon Posted On July 6, 2025

Ben Denney - Denney Electric Supply ElectricalTrends

It is with sadness to share that Ben Denney, owner of Denney Electric Supply, passed away last Tuesday, July 1st, according to contacts in the Philadelphia marketplace. For those not familiar with Denney Electric Supply, it is an eleven-location distributor […]


Continue Reading
2
1



Growth Strategies  / Industry Outlook  / Lighting  / Research Reports
Pulse of Lighting Market Rebounds. Sustainable? Acuity Soars.
David Gordon Posted On June 29, 2025

Q4 Pulse of Lighting Survey

Last week there was much lighting news as Channel Marketing Group / ElectricalTrends released the William Blair sponsored Q2 Pulse of Lighting Report Linda Longo shared insights on the residential lighting market based upon her visit to Lightovation on US […]


Continue Reading
2
0



Growth Strategies  / Industry Consolidation  / Industry Outlook  / Research Reports
Planning … to Drive 2H and 2026
David Gordon Posted On June 24, 2025

Economic Umbrella

Looking back at the first half of the year, it has been challenging – weather, on again / off again tariffs, war (Ukraine and Middle East), interest rates, and more – have led to a challenging first half for many. […]


Continue Reading
0
0



More Insights  / Technology
Thinking About AI
David Gordon Posted On June 24, 2025

Future of Work AI Powered

Who would have thought that two letters … two vowels  … AI … could simultaneously build excitement about possibilities while also creating concern about the future. AI represents lots of opportunities for businesses and lots of opportunities to “simplify” lives […]


Continue Reading
1
0



eCommerce  / Growth Strategies  / More Insights  / Technology
Accepting Multi-Line POs Easily with eCommerce Tools
David Gordon Posted On June 20, 2025

Motivate PO-to-Cart eCommerce

Earlier this week we released the State of eCommerce report which shared how electrical buyers (yes, mostly contractors) are using distributor websites. They are using it for product information and the percentage of purchasing has risen. While they are purchasing […]


Continue Reading
1
0



eCommerce  / Research Reports
The State of eCommerce … According to Electrical Buyers
David Gordon Posted On June 17, 2025

BigCommerce Ecommerce Electrical

Electrical buyer, both contractor and industrial, interest in ordering electronically (eCommerce) has come a long way in 8 short years. Eight years ago, every industry association conference had non-industry consultants espousing that Amazon Supply (now Amazon Business) ending the role […]


Continue Reading
3
0



10
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Speed Wins - Automated Ordering - Prokeep Webinar
    • Eaton and Atkore, they Year that Was and What's Next
    • NEMRA 2026 Prep for Manufacturers & Reps

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search