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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / eBusiness  / Industry Outlook  / More Insights  / Technology
Digital Transformation … an Arms Race
David Gordon Posted On October 1, 2024

Wesco Digital Transformation

Electrical distributors are faced with a number of challenges. There is the everyday challenge of fighting for business, with most in a “flat” market. There is the challenge to recruit talent. There is the challenge to ensure profitability. Perhaps one […]


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Advocacy  / Associations  / eCommerce  / More Insights  / Profitability  / Technology
IDEA Rejoins ETIM North America Product Data Standards Initiative
David Gordon Posted On October 1, 2024

IDEA Rejoins ETIM North America

Nowadays it’s difficult to open a publication or have a meeting where the terms digital, AI, or eCommerce are not mentioned. The reality is that all are increasing in importance to the efficiency, some say viability, of an electrical distributor. […]


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People in the News  / Reps
Halco and SMR Gulf Coast Team Up
David Gordon Posted On October 1, 2024

Halco SMR Gulf Coast

Halco Lighting recently announced a change in sales representation in the Gulf Coast area. SMR Gulf Coast will represent them in Texas, Oklahoma, Mississippi, Arkansas, and Louisiana. “We are proud to announce our newly formed partnership with SMR Gulf Coast. SMR’s […]


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Associations  / Distributors  / Marketing Groups  / More Insights
The End of an Era, The Birth of IESD
David Gordon Posted On September 29, 2024


Last week IMARK Electrical and AD finalized their merger and the Independent Electrical Supply Division (IESD) of AD was born. Both organizations shared a press release, and letters to suppliers and service providers authored by Bill Weisberg, where they shared […]


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Profitability
Rebates + Actionable Intelligence (AI) = Increased Income
David Gordon Posted On September 29, 2024

Rebates Enable AI

I was with a manufacturer last week and we discussed distributor acquisitions and “the why?” One of the data points we discussed was the declining net profitability of the business as a percent of sales and the corresponding increase in […]


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Associations  / More Insights
NEMRA, NECA, NAED, NEMA Meet ton Industry Initiatives
David Gordon Posted On September 29, 2024

NEMRA NECA NAED NEMA Washington

At the NAED National, back in May, four of the electrical distribution industry’s associations (NEMRA, NAED, NECA, and NEMA) came together and signed an MOU (Memorandum of Understanding) that essentially said they were going to work together on some macro-industry […]


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Marketing  / More Insights  / Reps
The Power of Regional and Rep Shows – Demand Generation
David Gordon Posted On September 25, 2024

Regional Shows Work

Linda Longo is the Managing Editor for US Lighting Trends, which is a collaboration between Channel Marketing Group and Kerrwil Media. She has been on the lighting “beat”, primarily the resi and hospitality side “for a few years.” Lately she’s […]


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Growth Strategies  / Marketing  / More Insights
Building Loyalty and Targeting Growth to Take Share
David Gordon Posted On September 18, 2024

Contractor Growth Incentives

We know you, or your company, is planning for 2025. We also know that many have concerns going into 2025. The question is, “what will 2025 bring?” One of the most cost-effective, best performing, tools in these types of markets […]


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Distributors  / Industry Consolidation  / More Insights
Rexel Says No to $9.4 Billion and QXO
David Gordon Posted On September 15, 2024

Rexel QXO $9.4 Billion

According to Reuters, QXO, a firm started by Brad Jacobs to build a distribution company in the building materials industry, offered to acquire one of the electrical distribution industry’s top distributors, Rexel, for $9.4 billion (USD). The Rexel Board of […]


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Manufacturers  / Research Reports
Manufacturers Seek Data to Drive Sales, Planning, Identify Market Share
David Gordon Posted On September 15, 2024

Epicor Vista Market Share Data Analytics

On a regular basis manufacturers reach out to me to inquire about “data.” They are seeking information to understand information relating to market size, their market share, the market size of various market segments, information on consolidation within the market […]


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    Channel Marketing Group
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