Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / eBusiness  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Profitability
Earnings Results … ABB, Eaton, WESCO
David Gordon Posted On October 27, 2013


It’s earning season for publicly held companies and an opportunity to quickly review, look for some highlights / lowlights (never talked about much) and perhaps some confirmation of what many have experienced in the marketplace. We thought we’d highlight a […]


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Advocacy  / Channel Strategies  / Customer Service  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Marketing  / Reps  / Research Reports  / Technology
Will Channel “In”Efficiency Lead to 50.01% Defining Choice?
David Gordon Posted On October 18, 2013


Every once in awhile I like to share the thoughts of other “thought provoking” individuals.  One such company is Egret Consulting.  Many may know Egret as one of the electrical industry’s premier recruiting firms. Some may know its principal, Ted […]


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Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Industry News  / Manufacturers  / Marketing  / Marketing Groups  / Pricing  / Renewables  / Technology
AD North American Meeting Recap, Observations & Award Winners
David Gordon Posted On October 11, 2013


Earlier this week I attended the AD Electrical North American Meeting (NAM) and thought I’d share some observations about the meeting, input I received and commentary from others … all in no particular order. And unfortunately, what is essentially a […]


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Channel Strategies  / Growth Strategies  / Lighting  / Lighting2
Will Distributors Capture the LED Market and Retain Share of Lighting Sales?
David Gordon Posted On October 6, 2013


Over the past couple of months we’ve seen lots of information on the LED market.  While some of it is “educational” in nature and some is research oriented, we’ve also seen a proliferation of information being shared in other industries […]


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Distributors  / Industry Consolidation  / Marketing Groups
Leff Gets Amp(‘d) Up For Growth
David Gordon Posted On October 2, 2013


We heard it yesterday from a manufacturer but waited till it was public (and we could source it).  Richard Worthy is back into the distribution game. According to TED Magazine, his latest acquisition vehicle, AMP Electrical Distribution Services, is acquiring […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Industry News
Eaton & Cooper Integration Update
David Gordon Posted On September 25, 2013


Last week Eaton Corp participated in Morgan Stanley Industrials and Auto Conference. Essentially this is an analyst meeting where companies present to analysts and then answer questions.   Here’s a link to Eaton’s presentation. And we also read the Q&A […]


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Customer Service  / eBusiness  / Marketing  / Research Reports  / Sales Channel
The Emperor has no clothes
David Gordon Posted On September 23, 2013


The decision to buy big ticket items like software similar to SalesForce.com or ERP software from Epicor  or Infor SXe or SAP , can be a mind numbing experience for many. And usually it is because there are too many chefs involved in the implementation process or […]


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Contractors  / Distributors  / Growth Strategies  / Marketing  / Sales Channel
Walters Gives Product Away in San Diego
David Gordon Posted On September 19, 2013


Walters Wholesale, a sister company of CED and USESI, is running a “unique” promotion at its two San Diego branches.  We say “unique” as we know of a couple of companies that ran similar promotions years (and years) ago but, […]


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Channel Strategies  / Contractors  / Distributors  / eBusiness  / Lighting  / Lighting2  / Manufacturers  / Marketing
Ballasts.com Representing 10 Ballast Manufacturers?
David Gordon Posted On September 18, 2013


Earlier today the convergence of the ballast industry and e-commerce hit my inbox. The email read: We wanted to to email you to let you know about Ballasts.com website launch! Ever single ballast on the market, the most competitive pricing, […]


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Branding  / Channel Strategies  / Contractors  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Productivity  / Purchasing  / Research Reports  / Technology
Amazon Supply and Google Shopping for Suppliers Programs …
David Gordon Posted On September 3, 2013


Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program. But first, a couple of […]


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