Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Branding  / Customer Service  / eBusiness  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Technology  / Training
Fax Machine Erodes Margins … Increases Need for Training
David Gordon Posted On July 31, 2014


Usage of the fax machine began to peak in the late 1980s and continued into the early 2000s, with email becoming prevalent in 1993. Now, why mention this? Consider about 35+ years ago.  Fax machines were not too prevalent. Contractors, […]


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Distributors  / More Insights  / People in the News
Rexel Hires an Arrow … Brian McNally Moving from Electronics to Electrical
David Gordon Posted On July 27, 2014


Last week brought news that Rexel has hired Brian McNally (click here for his LinkedIn profile) to be EVP and President of Rexel North America. Brian breaks recent history of electrical veterans running Rexel North America / US (Dick Waterman, Chris […]


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Advocacy  / More Insights
Support Our Troops and Run to Home Base with Greg Smith from Granite City Electric Supply
David Gordon Posted On July 13, 2014


Fenway Park and US servicemen and women go hand-in-hand for those of use from Boston and the New England area. Fenway Park’s first official game was April 20, 1912 against the New York Highlanders (and we won the World Series […]


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Branding  / Contractors  / Customer Service  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Manufacturers  / Marketing  / Marketing Groups  / More Insights  / Pricing  / Productivity  / Purchasing  / Research Reports  / Technology
Electrical buyer / influencer mobility usage
David Gordon Posted On July 10, 2014


Much is made of distributors needing commerce enabled websites … and it is true and is becoming a customer expectation. While ERP companies say they can support distributors in this endeavor, few distributors speak well of their ERP companies providing […]


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Growth Strategies  / More Insights  / People in the News  / Productivity  / Training
Are you uncomfortable?
David Gordon Posted On July 8, 2014


In today’s business environment, if you’re uncomfortable you’re probably in a stagnant mode, gross margins are decreasing, costs are rising, you have inefficiencies in your business, key associates are quietly looking for new opportunities, your competitors are quietly increasing their […]


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Advocacy  / Branding  / Contractors  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights
Backing the USA
David Gordon Posted On July 3, 2014


July 4th seems to have come upon us very quickly (yes, I know, it comes the same time every year) but this year has been highlighted with the US soccer team’s success in the World Cup.  Congratulations to them for the […]


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Advocacy  / Branding  / Customer Segments  / Distributors  / Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights
MA Towns, Cities and State Facilities Get Free Lighting from Sylvania
David Gordon Posted On June 26, 2014


Government and educational facilities represent significant lighting opportunities for distributors and lighting / lamp manufacturers. The challenge, frequently, is for these entities to obtain the budget that enables them to improve the quality of their lighting, reduce their electricity expenses […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industrial Market  / Marketing Groups  / More Insights  / Pricing  / Productivity
Amazon: Friend or Foe minefield
David Gordon Posted On June 22, 2014


Amazon Supply can represent different threats to different types of distributors. It could depend on where you are located and what type of vertical you are in. If you sell into the large projects market, you may not feel threatened, […]


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Channel Strategies  / eBusiness  / Logistics  / More Insights  / Purchasing
Can Amazon Supply offer benefits to electrical distributors?
David Gordon Posted On June 18, 2014


Amazon has been frequently in the news over the past week or so with its introduction of a music streaming service, a planned entry to sell “services” a la Angie’s List and Home Advisor, is introducing a smartphone offering and probably […]


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Growth Strategies  / Lighting  / Lighting2  / More Insights
LightFair and LEDs … Lighting the Way to Increased Sales
David Gordon Posted On June 12, 2014


LightFair, from all we’ve heard and seen, was a huge success and could be the second most important conference to distributors (after their marketing group or company meeting).  It has given many publications lot’s of content. Since we didn’t attend […]


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