Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Customer Segments  / Growth Strategies  / Industrial Market  / Industry News  / More Insights  / Productivity  / Profitability
Doing the same thing and expecting different results with non-stock inventory!
David Gordon Posted On April 30, 2015


Sometimes you have to stop and wonder why you do the same things over and over, expecting different results when it comes to the way you handle inventory. Most distributors have a dollar figure in their head that they don’t […]


Continue Reading
0
0

Branding  / Manufacturers  / More Insights
Manufacturer Showcase Launched
David Gordon Posted On April 27, 2015


ElectricalTrends launched a new feature this week. Our Manufacturer Showcase section enables participating manufacturers to upload content to support their distributors.  Information will include new product information, press releases, white papers, technical information, videos and more. The first two manufacturers […]


Continue Reading
0
0

Distributors  / More Insights
Rosy outlook gets cold; WESCO underdelivers and acquires
David Gordon Posted On April 27, 2015

WESCO earnings

    “Numbers numbers, what are the numbers?” Last week WESCO announced its Q1 results which was received with disappointment. In reviewing their presentation, it’s an interesting challenge to decipher the real performance with terms such as “normalized organic” and […]


Continue Reading
4
0

Growth Strategies  / More Insights  / Productivity  / Profitability
Why Grow?
David Gordon Posted On April 22, 2015


We’re in the business of helping companies grow. Whether it’s to increase top line sales, improve the bottom line, improve productivity  or all three, the bottom line why you engage with either one of us is that you want tomorrow […]


Continue Reading
1
0

Branding  / Customer Segments  / Distributors  / Industrial Market  / Manufacturers  / More Insights  / Research Reports  / Sales Channel
Reading Round-Up: Hubbell, Graybar, Grainger, Rexel, Data Centers, Vertical Marketing
David Gordon Posted On April 19, 2015


It’s been a little while since we’ve shared some new content, which we’re working on.  We’ve both been traveling a bit and have been off-site at clients, but we’ll get back to sharing this week. To start the week off, […]


Continue Reading
5
0

Channel Strategies  / Customer Segments  / Distributors  / Industrial Market  / Industry Consolidation  / More Insights
Graybar’s Acquisition; Benefit for SQD Automation Distributors
David Gordon Posted On March 26, 2015


This week’s news that Graybar made an acquisition was a surprise to many.  The words Graybar and “acquisition” have not gone together for many many years (according to a reader, who’s been in the industry for “many” years, he recalls […]


Continue Reading
2
0

Customer Service  / eBusiness  / eMarketing  / Logistics  / More Insights  / Productivity  / Profitability  / Technology
Microsoft 2015 Convergence
David Gordon Posted On March 25, 2015


You say or mention Microsoft around just about every distributor and their employees and they respond “Excel” almost in unison. Some will say ‘Outlook’, ‘Power Point’ or ‘Access’. Very few will say AX (The ERP software) or AX Dynamics. Your kids […]


Continue Reading
0
0

Customer Segments  / Industry Consolidation  / Lighting  / Lighting2  / More Insights  / Sales Channel  / Supplier / Products
Strategies in Light Observations; Distributor LED Opportunities
David Gordon Posted On March 22, 2015


Periodically we like to invite guest bloggers to share ideas, opinions, insights or to report from conferences that we’ve been unable to attend. Recently, Ted Konnerth, President of Egret Consulting Group, a leading recruiter in the electrical and lighting industry […]


Continue Reading
0
0

Branding  / Channel Strategies  / Contractors  / Customer Service  / eBusiness  / Growth Strategies  / Industry Consolidation  / Marketing  / More Insights  / Pricing  / Profitability  / Technology
Graybar, Sonepar … Creating / Fulfilling Demand
David Gordon Posted On March 18, 2015


Over the past couple of months we’ve been talking about growth, be it from demand creation or demand fulfillment.  We’ve written an article on it for Industrial Supply, one for the Canadian Electrical Wholesaler and a couple here on ElectricalTrends […]


Continue Reading
4
0

Contractors  / Customer Segments  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Could Software Determine Who Gets The Business?
David Gordon Posted On March 15, 2015


We’ve all heard how customers want to be self-sufficient, that they want easier ways of doing business, that software can create connectivity between customers, that customers want to buy online or get their own pricing or use data-mining software to better understand […]


Continue Reading
6
0