How do you motivate contractors to place orders via your website? Make eCommerce easy for them. Just like Amazon found the secret weapon to increase B2C eCommerce sales by closing the last mile so that, as consumers, we knew we […]
Over the past few weeks companies have been releasing their quarterly earnings, which enables a peak into performance and strategies and gives the opportunity to identify any trends. Kevin Coleman, formerly Director of Market Intelligence for Signify, supports Channel Marketing […]
Recently I saw information promoted by a company called Mydatafactory as I saw their advertorial targeting the industrial distribution industry. It intrigued me as it spoke to how industrially-oriented companies could compete more effectively versus the large distributors. Essentially, this […]
The chart says it all. 80% of the customers who transact with you throughout the year are unassigned accounts. In a market where demand is softening from your core customers, could there be opportunities with others … and “others” also […]
While personal relationships are a differentiator for electrical distributors with most customers have a defined list of distributors they buy from, another tool that some distributors use to capture their “unfair share” of a customer’s wallet, are loyalty and incentive […]
As all portions of the electrical distribution value chain continue on their journey of digitization, BigCommerce sponsored research to uncover insights from contractors and industrial buyers on their perspectives on eCommerce. The forthcoming white paper (you can reserve your copy […]
It appears the initial tariff volleys have ended and we’re in for trench warfare for the next 60-90 days while deals get negotiated. The Eastern front will remain volatile given neither party will whisper “uncle” given that China is launching […]
With the NAED National coming up next month, McNaughton McKay will have much to discuss about its future. The company, which hired a new EVP Sales and Marketing, which has 62 branches and almost 2000 employee owners (it’s an ESOP), […]
The Intermatic deal is done. It has been rumored for months that Intermatic was being sold. Strategic buyers and private equity firms were mentioned as expressing interest and reviewing “the book” throughout the fall (and some mentioned even last summer.) […]
Business is running faster. Customers expect information faster and for it to be more accessible. Accuracy is paramount. This is what digital maturity is all about. It’s a different world than it was pre-Covid. As we get further from Covid […]
