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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry News
Which is the Right Track?
David Gordon Posted On November 2, 2009


The past 12 months, needless to say, have been an economic maelstrom for many. Compounding the issue has been which metrics to measure your performance by? Year over year numbers became inconsequential given 2008’s performance through the first three quarters […]


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Channel Strategies  / Growth Strategies  / Profitability
China – A Growth Alternative for Manufacturers? A Profit Enhancer?
David Gordon Posted On November 2, 2009


According to the China Federation of Logistics and Purchasing, its purchasing managers index (PMI) increased last month, marking the eighth straight month this has occurred. Zhang Liquan, an economist with the Development Research Center, said “the survey indicates that China’s […]


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eBusiness  / Growth Strategies  / Productivity  / Technology
Can ERP = Enjoy Resource Productivity?
David Gordon Posted On October 23, 2009


In a market that many economist project to be flat for a while, manufacturers and distributors are looking at their back office to identify where they can gain efficiencies. Many companies rely on older ERP systems and only utilize between […]


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Growth Strategies  / Lighting  / Lighting2  / Marketing
A Lead for Sustainable Growth
David Gordon Posted On October 16, 2009


In a challenging / uncertain market, it’s always nice to have customers who publicly commit to spending money. We’re not talking about commercial or residential projects, but renovation opportunities.An aspect of the market that continues to provide opportunities is the […]


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Channel Strategies  / Marketing  / Supplier / Products
Rydzynski Joins Channel Marketing Group
David Gordon Posted On October 16, 2009


Industry veteran Stan Rydzynski has joined Channel Marketing Group as a Consulting Partner. With over 35 years in the electrical industry, he will now use his vast credentials and experience to help distributors and manufacturers create solutions and develop strategic, […]


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Growth Strategies  / Industry Consolidation  / Marketing  / Technology
Marketing Funds, Virtual Tradeshows and Automation Consolidation
David Gordon Posted On October 13, 2009


A little bit of a “mishmash” of things we’ve been thinking and seeing recently that we’d like your thoughts on marketing funds, Infor and GE Automation (and Industrial). Marketing Funds (Co-op and MDF) – distributors love them (and think they […]


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Associations  / Channel Strategies  / Growth Strategies  / Industry Consolidation
Are You Getting Your Shopping List Ready?
David Gordon Posted On October 8, 2009


It appears that companies in a number of industries are starting to shop … for other companies. Witness Dell buying Perot, Kraft making an offer to Cadbury, Emerson buying Avocent, Lewis Goetz buying International Gasket, HD Supply and ORCO Construction […]


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Contractors  / eMarketing  / Marketing  / Technology
Preparing for New Customers Today
David Gordon Posted On October 5, 2009


What does Rexel’s U.K division, (also known as Newye & Eyre), Lutron, Rockwell Automation, Philips Lighting and probably a few other industry companies have in common? They are all preparing to market to a new generation of customers with enhanced […]


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Pricing  / Purchasing
Order Fulfillment Dilemna – When Green Means Gray
David Gordon Posted On October 1, 2009


Order fulfillment agreements between distributors have been around for years. Have you faced these issues? Servicing your customer’s total needs – Distributors are faced with order fulfillment issues when they don’t stock lines that their customer specifically request by brand, […]


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Contractors  / Pricing  / Profitability
Get Ready to Sharpen Your Pencil?
David Gordon Posted On September 30, 2009


Recently Reed Construction posting observations regarding contractor pricing strategies on its website in an article titled “Construction deflation’s impact on project cost estimates.”The article, which provides contractors with thoughts regarding how to target opportunities within dollar ranges and discusses the […]


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