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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry News  / Research Reports
1st Half Performance
David Gordon Posted On July 13, 2010


Now that the first half of the year is complete, many management teams are reviewing their numbers and thinking “how does my performance compare?” and “what do I need to do to achieve my 2010 objectives?” Each quarter MDM and […]


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eBusiness  / Industry News  / Pricing  / Productivity  / Profitability
The Hunt for Profit? Change? Or What?
David Gordon Posted On July 8, 2010


Last Friday’s unemployment figures along with the number of people who went off unemployment benefits gives all of us an indication that we are in for a long recovery. Even retailers are having a hard time getting people to spend […]


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Pricing  / Profitability
Finding More Pennies
David Gordon Posted On July 5, 2010


Now that we’ve celebrated Independence Day and at the same time have seen the 2009 PAR report, we can safely conclude that Ben Franklin, one of our founding fathers, who is also known for his kite experiment, must have been […]


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Pricing  / Profitability  / Technology
Who Knows the Real Price?
David Gordon Posted On June 29, 2010


A topic that is near and dear to all distributors’ heart is their “unique” pricing to their customers, especially over the past 18 months.  For some distributors it is the only way they know how to “market” their company.  And […]


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Distributors  / Pricing  / Profitability
Cost Plus vs. Benchmark Pricing
David Gordon Posted On June 24, 2010


Distribution CapacityMany complain there is still too much distribution capacity in some markets, which means that businesses are continuing to use price as the determinate to get business. Some consider it taking market share. But is it really? Or are […]


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Customer Segments  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Profitability
The Eroding Lighting Market
David Gordon Posted On June 23, 2010


As many  know, lighting represents 25-30% of a distributor’s sales.  Lighting is typically defined as lamps, ballast, and fixtures (and some people add in lighting controls).  It is an important part of a distributor’s business albeit lighting projects are frequently low […]


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Associations  / eMarketing  / Growth Strategies  / Marketing  / Sales Channel
Reach New Prospects Inexpensively
David Gordon Posted On June 18, 2010


The art of reaching new customers is a challenge for many distributors.  Frequently I hear we know everyone in the market we’re doing business with everyone we want to we know who pays their bills they are not our type […]


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Growth Strategies  / Lighting  / Lighting2  / Marketing
GE Lighting and Grainger … Growing Lighting Business Together
David Gordon Posted On June 15, 2010


When you see this ad, what do you think? Grainger and GE Lighting ran this ad in the March issue of Purchasing. Some things to ponder … What are you doing to reach your end-customer (the one who writes the check […]


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Growth Strategies  / Industrial Market  / Marketing
Wondering Where the Business Is?
David Gordon Posted On June 11, 2010


In talking to distributors and manufacturers, business in the electrical industry remains tough with many “cautiously optimistic”.  Challenges range from uncertainty created by the media continual harping on negativity (BP spill, North Korea, euro problems, Israel and the Gaza strip […]


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Productivity  / Profitability
Piles of Cash, Can’t get a Loan
David Gordon Posted On June 11, 2010


Several months back we noted with interest that “Too Big to Fail Banks” were getting taxpayer cash infusions. Still they don’t loan money for all sorts of reasons. But in the W.S.J. article “U.S.Firms Build up Record Cash Piles” written […]


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    Channel Marketing Group
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