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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Lighting  / More Insights
NEMRA Lights It Up – Launches Lighting Division
David Gordon Posted On November 26, 2024

NEMRA Launches Lighting Division

Yesterday NEMRA announced that it is formally launching a Lighting division, embracing AAiLA to launch the division in conjunction with a number of existing NEMRA representatives. AAiLA was founded a little more than three years ago and was the vision […]


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Pulse of Switchgear
David Gordon Posted On November 15, 2024


The market continues to be slow, and we continue to hear about the switchgear delays, and construction disruptions, for some companies and product categories. Distributors are resigned to “this is the way it is, and probably will be.” And that […]


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Growth Strategies  / Industry Consolidation  / More Insights
Walters Wholesale Acquires Desert Electric
David Gordon Posted On November 15, 2024

Walters Wholesale

Walters Wholesale, a leading Southern California distributor, expanded its reach “further east” and acquired Pam Desert-based Desert Electric as well as Pomona Wholesale Electric. According to a press release, “Walters Wholesale Electric, a premier distributor of electrical supplies and a […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
7 Deals in North America, 5 in the US … So Far … Sonepar
David Gordon Posted On November 15, 2024

Sonepar USA

While seemingly the acquisition market has quieted the last couple of months, this year has been an active one for Sonepar North America with seven (7) deals so far exceeding $2 billion in revenues, according to a recent press release: […]


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Distributors  / Industry Outlook  / More Insights  / Productivity  / Profitability
Recent Layoffs and a Changing Market
David Gordon Posted On November 13, 2024

Recent Layoffs ... Emerging Trend

Last week Prudence Thompson shared / confirmed, and we’ve reconfirmed a few other ways, that a prominent distributor had a significant layoff … 200 people. And reportedly they are closing some branches. Unfortunately, they are not the only company parting […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Diversification as a Distributor Growth Strategy
David Gordon Posted On November 13, 2024

Diversification through acquisition

The concept of diversification seems to be coming more prevalent. Ferguson shared that pursuing diversified customers is a viable strategy as they have identified the contractor trend of dual trade contractors and are bringing HVAC parts and supplies to more […]


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Lighting  / Manufacturers  / More Insights  / Purchasing
Acquire Lighting Equipment at Saylite Auction
David Gordon Posted On November 8, 2024

Saylite Auction

If you are a lighting manufacturer seeking equipment, inventory and more or a lighting showroom or electrical distributor, especially in the Texas market, seeking lighting inventory, check out the upcoming auctions from the Lights Fantastic Pro and Saylite bankruptcy auctions. […]


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Distributors  / Growth Strategies  / More Insights  / Sales Channel  / Technology  / Training
Distributors – Sales is Still a Contact Sport … Back to Basics
David Gordon Posted On November 7, 2024

Sales is a Contact Sport - Prokeep Sales Playbook

Recently Prokeep developed a sales playbook white paper for electrical distributors that is a great reminder of the sales basics that inevitably every salesperson, sales manager, branch manager and marketing department … forget. Companies, managers, and individuals forget because everyone […]


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Advocacy  / Lighting  / People in the News
Miller Joins US Lighting Trends to Lead Product Watch
David Gordon Posted On November 4, 2024

Garth Miller US Lighting Trends

Channel Marketing Group is pleased to announce that Garth Miller (gmiller@uslightingtrends.com) has joined the US Lighting Trends editorial team as its new Product Watch manager. US Lighting Trends, a cooperative endeavor between Channel Marketing Group and Kerrwil, is a leading […]


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Associations  / Contractors  / More Insights
Electric Expo 2024 … People, Product, Projects
David Gordon Posted On November 4, 2024

EAP Electric Expo 2024

Recently I attended the Electrical Association of Philadelphia’s Electric Expo, which is held every two years. This year’s show attracted over 2200 people to view over 200 manufacturer booths. This year, unlike Electric Expo 2022, there were also a number […]


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    Channel Marketing Group
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