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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Associations  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Observations from 2024 NAED South Central and New President Address
David Gordon Posted On February 27, 2024

NAED 2024 South Central

Last week’s NAED South Central attracted about 610 registrants to Dallas. This was Wes Smith’s inaugural conference as the new President of NAED (after a 40-year career as a distributor.) As is every conference, it was productive if productive is […]


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Industry Consolidation  / Lighting  / More Insights  / Reps
Lighting Deal – Diversified Group Strengthens in NYC, ORA Joins Forces
David Gordon Posted On February 27, 2024

Diversified Group & ORA Lighting & Controls

Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]


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More Insights  / People in the News  / Reps
Alyn Pinkofsky … A Boston Electrical Industry Icon
David Gordon Posted On February 25, 2024

Alyn Pinkofsky - Yanow

For almost 50 years, Alyn Pinkofsky was synonymous with B N Yanow (now known as Yanow) in the Boston marketplace. Alyn passed away on February 16th. Born in 1934, Pinkofsky spent 58 years in the electrical distribution industry when he […]


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eBusiness  / eCommerce  / More Insights
eCommerce … Are Your Customers Satisfied?
David Gordon Posted On February 23, 2024

eCommerce - Are Your Customers Satisfied

AD recently held their eCommerce and Marketing Summit and recognized a number of manufacturers and distributors.  ETNA Supply, a 24-location plumbing / PVF distributor headquartered in Michigan, was recognized as its Digital Innovator of the Year. Caroline Ernst, AD’s VP […]


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Industrial Market  / Manufacturers
Switchgear & Utility Market
David Gordon Posted On February 18, 2024

Electrical Product Backlog

For the past few years, the distribution equipment / switchgear market has been a blessing and a curse to many. Sales in this category have accelerated, and hence benefited, many distributors but at the same time seemingly all lament the […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps  / Sales Channel
A Changing Rep Landscape
David Gordon Posted On February 9, 2024

A Changing Rep Landscape

What’s going on in the agent / rep world? As many know, the electrical distribution has gone through much consolidation in the past three years with almost 100 distributors being sold. It seems that independent manufacturer representatives and lighting agents […]


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Jobs
Western Region Sales Manager Opportunity
David Gordon Posted On February 8, 2024

HellermannTyton

Are you located in the Western Region? Do you want to work for an awesome manager who empowers his team and is customer-focused? Believe that you need to call on the end-user to create demand, while supporting your key distributors? […]


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Associations  / More Insights  / People in the News
Wes Smith to Lead NAED
David Gordon Posted On February 6, 2024

Wes Smith - NAED

NAED now has a president and CEO … NAED announced yesterday that Wes Smith has been named President and CEO of the association after an extensive search. According to its press release, “The National Association of Electrical Distributors (NAED) has […]


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Advocacy  / More Insights  / People in the News  / Technology
From Border States to State House … Tammy Miller
David Gordon Posted On February 6, 2024

Tammy Miller DCKAP

Many in the electrical distribution industry will remember Tammy Miller, a Border States leader. Upon retiring from the ESOP, Tammy took her skills to serving the people of North Dakota, first as the COO of the state and now as […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA Doubled Down and Won Blackjack Twice
David Gordon Posted On February 6, 2024

NEMRA 24 Double Down

Last week’s NEMRA 2024 Annual Conference was a rousing success with 1975 people registered for the conference. Attendance eclipsed 2023’s numbers of 1916 … congratulations NEMRA. The conference was held for the second year in Las Vegas … and turned […]


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    Channel Marketing Group
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