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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
People in the News
David Gordon Posted On November 17, 2023


IMARK Group Jerry Knight, President Emeritus, IMARK Electrical and Bob Smith, President, IMARK According to a press release from IMARK Group, “After more than 20 years of outstanding service to IMARK Electrical members and suppliers, Jerry Knight has announced his […]


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Logistics  / More Insights  / Profitability  / Technology
Artificial Intelligence: How It Can Detect Problems In Your Warehouse
David Gordon Posted On November 13, 2023

AI in the Warehouse

Warehousing is core to a distributor’s value proposition. Customers expect distributors to carry inventory. The 2023 NAED PAR report (2022 data) stated that, on average, 72% of distributor sales emanate from their warehouse. Given the importance of a warehouse to […]


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Supplier / Products
Espen Introduces Outage Master and Emergency Lighting
David Gordon Posted On November 6, 2023

Espen Outage Master

Espen Technology, a leading manufacturer of indoor LED lighting and electric vehicle (EV) chargers, today announced the launch of its new emergency lighting brand, Outage MasterTM. The new brand offers emergency lighting, exit signs, and emergency inverters. There are also […]


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More Insights  / Technology
Some Tech Decisions Need Amnesty
David Gordon Posted On October 30, 2023

Tech Decisions Need Amnesty

Are you thinking about technology investments but just aren’t sure or ready to pull the trigger? Gregory A. Smith, CEO of G Group Holdings, and whom many remember as EVP for Granite City Electric Supply and as VP Strategic Accounts […]


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Channel Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
Localizing Manufacturer and Manufacturer Rep Decision-Making and Planning
David Gordon Posted On October 26, 2023

Localizing Decision Planning Manufacturer & Reps

The electrical market has become more nuanced in the past few years. National statistics, and perhaps national strategies, mean less than every before. Why? Consider: Geographic tendencies Concentrations of market / vertical segments Population shifts State tax policies which have […]


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Distributors  / Industry Consolidation  / More Insights
Inline Grows Again. Another Acquisition.
David Gordon Posted On October 26, 2023

Inline Electrical and Lighting

  Inline Electric Supply, a leading IMARK Electrical distributor, and the largest independent electrical distributor in Alabama, recently acquired TVW Electrical Supplies. According to a press release from Inline, “Inline Electric Supply Company is excited to announce the acquisition of […]


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Associations  / Contractors  / More Insights
NECA ’23 Delivers in Philly
David Gordon Posted On October 25, 2023

NECA '23 Philadelphia Delivers

Earlier this month, along with about 10,000 of my friends and 2-3,000 electrical apprentices, I visited the Philadelphia Convention Center to attend the NECA Conference. While this annual event is designed to support electrical union contractors, it may evolve into […]


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Industry Consolidation  / More Insights  / Reps
FGR Acquires SERG, Expands to East
David Gordon Posted On October 24, 2023

Electrical Distribution Mergers Acquisitions

Just like electrical distributors are deciding their future with a number deciding to sell as companies go through generational change and succession decisions, so are independent electrical manufacturer representatives, which creates opportunities to expand their footprint while also retaining distinctive […]


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People in the News
Ryan Joins Rexel as Midwest Region President
David Gordon Posted On October 24, 2023

Tim Ryan Rexel

Rexel USA, recently hired Tim Ryan to be the new Midwest Region President. Tim brings 17 years of experience in the industrial supply space. Most recently, he served as the Regional Sales Vice President for National Accounts at W. W. […]


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Associations  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
3 More Distributor Deals
David Gordon Posted On October 22, 2023

Electrical Distributor Deals

Distributor consolidation continues and may be ramping up to close the year strong with three more electrical distributors announcing deals. In the past week there were three deals announced. Sonepar (Viking) acquires Sunrise Electric The largest was Sonepar’s Viking Electric […]


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