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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / Industrial Market  / More Insights
Motion Opens 4th Automation Branch in Massachusetts – Diversification
David Gordon Posted On April 6, 2023

Motion Industries Automation Diversify

One of the trends we suggested companies consider earlier this year was diversification of their offering. Some have done this well via tangentially reaching outside their “comfort” zone. The opportunity is gaining a greater share of a customer’s spend, however, […]


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Supplier / Products
ECS Partners With Espen For EV Charging
David Gordon Posted On April 6, 2023

ESPEN ECS and EVs

Espen Technology, a leading manufacturer of EV chargers and indoor, LED lighting solutions, today announced its partnerships with Energy Conservation & Supply Inc. (ECS), a leading distributor and installer of EV chargers, LED lighting, and controls solutions. The two companies […]


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Technology
5 Reasons to Invest in ERP Evaluation
David Gordon Posted On April 6, 2023

ERP

Over the past few months, I’ve talked to some distributors that recently either upgraded their ERP system or undertook the significant step of a conversion from one platform to another. Being curious, and not having participated in one, I inquired […]


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More Insights  / Reps  / Technology
Reps & Manufacturers … Syncing CRM to Share and Succeed
David Gordon Posted On April 3, 2023

Syncing CRM - Reps

At the recent NEMRA Annual Conference I was introduced to a potential service to the industry called mETaL that offers a cloud-based service that could “connect” disparate systems between reps and manufacturers. The goal is to improve communications and data […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Republic Companies and Teche Electric … Distributor Deals #7 and #9
David Gordon Posted On March 31, 2023

Electrical Distributor Deals

The addition of Republic Companies and Teche Electric makes it 9 distributor deals announced during Q1! At the NAED South Central we heard of two distributor deals. One related to CED acquiring the Rockwell APR (we’re calling this deal #7), […]


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Lighting  / More Insights  / Technology
A Chat with ChatGPT About the Outdoor Lighting Market
David Gordon Posted On March 22, 2023

A Chat with ChatGPT About the Outdoor Lighting Industry

ChatGPT is all the rage lately. People are swarming to it, asking questions, conceiving new capabilities and then there is the “fear” of jobs that will be replaced, papers submitted for academic (and business) credit that are AI driven and […]


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People in the News
Salazar Promoted at Orbit
David Gordon Posted On March 22, 2023

Salazar - Orbit Industries

Orbit Industries recently announce the promotion of Aaron Salazar to the position of Regional Sales Manager. In this new role, he will be responsible for managing the sales territory of Bob Jones & Associates (AZ and S. NV), and the […]


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Industry Consolidation  / More Insights
Coburn Acquires. 8th Electrical Distributor Deal of the Year
David Gordon Posted On March 19, 2023

Coburn Acquires

Coburn Supply, a multi-industry distributor headquartered in Texas serving the electrical, plumbing, HVAC and waterwork segments in eastern Texas, Louisiana, Mississippi, Alabama and Tennessee through over 60 locations recently announced its second acquisition of the year, this time in the […]


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Growth Strategies  / Research Reports  / Sales Channel  / Training
Better Sales through Better Sales Coaching
David Gordon Posted On March 15, 2023

Better Coaching Workshop

Field level sales management is one of the most challenging roles in the industry, and, in many cases, one of the least effective roles in distributors. Why you ask? Because the people who are placed in these roles typically are: […]


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Jobs
CED is Seeking a Training Manager
David Gordon Posted On March 15, 2023

CED

CED, one of the premier distributors in the electrical industry is seeking a Training Manager to support multiple states and profit centers. If you know CED, you know this is a unique opportunity to contribute to the success of local […]


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