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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / More Insights  / Technology
A Chat with ChatGPT About the Outdoor Lighting Market
David Gordon Posted On March 22, 2023

A Chat with ChatGPT About the Outdoor Lighting Industry

ChatGPT is all the rage lately. People are swarming to it, asking questions, conceiving new capabilities and then there is the “fear” of jobs that will be replaced, papers submitted for academic (and business) credit that are AI driven and […]


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People in the News
Salazar Promoted at Orbit
David Gordon Posted On March 22, 2023

Salazar - Orbit Industries

Orbit Industries recently announce the promotion of Aaron Salazar to the position of Regional Sales Manager. In this new role, he will be responsible for managing the sales territory of Bob Jones & Associates (AZ and S. NV), and the […]


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Industry Consolidation  / More Insights
Coburn Acquires. 8th Electrical Distributor Deal of the Year
David Gordon Posted On March 19, 2023

Coburn Acquires

Coburn Supply, a multi-industry distributor headquartered in Texas serving the electrical, plumbing, HVAC and waterwork segments in eastern Texas, Louisiana, Mississippi, Alabama and Tennessee through over 60 locations recently announced its second acquisition of the year, this time in the […]


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Growth Strategies  / Research Reports  / Sales Channel  / Training
Better Sales through Better Sales Coaching
David Gordon Posted On March 15, 2023

Better Coaching Workshop

Field level sales management is one of the most challenging roles in the industry, and, in many cases, one of the least effective roles in distributors. Why you ask? Because the people who are placed in these roles typically are: […]


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Jobs
CED is Seeking a Training Manager
David Gordon Posted On March 15, 2023

CED

CED, one of the premier distributors in the electrical industry is seeking a Training Manager to support multiple states and profit centers. If you know CED, you know this is a unique opportunity to contribute to the success of local […]


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Supplier / Products
NSI Industries First with NEC 230.46 Compliant Polaris® Connectors
David Gordon Posted On March 15, 2023

NSI Polaris Connectors

NSI Industries announced that it is the first company to be NEC 230.46 Compliant, with a number of Polaris® UL listed connectors adhering to this new requirement. “Effective Jan. 1, 2023, NEC 230.46 requires wire connectors used for splicing or […]


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Lighting  / Research Reports  / Sales Channel
Q1 Lighting Insights … Pulse of Lighting Survey
David Gordon Posted On March 14, 2023

Q1 Pulse of Lighting Survey

Doesn’t time fly. This weekend we turned the clocks forward which means spring is right around the corner and Q1 is almost done! With the quarter almost up, and seemingly much of the conference season, it’s time for our first Pulse […]


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Distributors  / Industry Outlook
Graybar Joins the $10 Billion Club
David Gordon Posted On March 13, 2023

Graybar

Last week Graybar announced that their 2022 revenues exceeded $10 billion for the first time. And after the market growth of 20% annually for the past few years powered by COVID-driven supply chain issues, price increases and market dynamics and […]


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Associations  / Distributors  / eCommerce  / Industry Consolidation  / Industry Outlook  / More Insights  / Technology
NAED 2023 South Central Observations
David Gordon Posted On March 10, 2023

NAED 2023 South Central - Orlando

Last week’s NAED South Central brought an end to the trilogy of NAED regional conferences this year (here’s feedback from the NAED Eastern and the NAED Western.) While there was much information gathered from one-on-one meetings with manufacturers, distributors and […]


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People in the News
Bill Hammond to Become Exec Chairman
David Gordon Posted On March 10, 2023

Hammond Power Solutions

Bill Hammond is getting a promotion in the near future! According to an article in the Canadian Electrical Wholesaler: “Recently, Hammond Power Solutions Inc. announced the transition plan for Chairman and CEO, Bill Hammond, to move into the Executive Chairman […]


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