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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Reps
JMA to Rep Orbit in Tennessee
David Gordon Posted On January 23, 2023

JMA to Rep Orbit

Orbit Industries, the CA-based manufacturer of specialized electrical prefab brackets & boxes, announced that JMA Group (John Moore & Associates) is its new rep in Tennessee Effective immediately, JMA Group will represent Orbit’s complete line of electrical products and prefabrication […]


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Advocacy  / Associations  / More Insights
NEMRA 2023. 1862 and Climbing
David Gordon Posted On January 18, 2023

NEMRA 2023

1862. That’s a huge number. It’s the current (as of January 18) registration for the NEMRA Annual Conference. 1862 people (probably more) will descend upon Las Vegas on January 30th and occupy the Virgin Hotel (and some spillover hotels) till […]


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People in the News
Vitiello Joins Turtle During 100th Anniversary
David Gordon Posted On January 18, 2023

Vitiello Turtle Hughes

Turtle & Hughes is entering its 100th year with a new Vice President, National Sales Manager for its electrical distribution division. Michael Vitiello, a 13-year veteran of Eaton Corp. joined Turtle & Hughes as Vice President, National Sales Manager of […]


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Distributors  / eBusiness  / eCommerce  / More Insights  / Technology
DCKAP – Simplifying eCommerce For Distributors to Drive Sales & Profits
David Gordon Posted On January 15, 2023

DCKAP Integrator

For the past ten years or so, many distributors have explored, and traveled, the eCommerce journey, traveling the path to bring new services to their customers and in the hopes of accelerated revenue. While the percent of sales coming from […]


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Industry Outlook  / Lighting  / Research Reports
Lighting Slows with Declining Growth Rate; Acuity Reports
David Gordon Posted On January 11, 2023

Q4 Pulse of Lighting Survey

Respondents to our Q3 Pulse of Lighting survey forecasted a slowdown in the lighting market. Acuity foreshadowed similar in its last quarterly earnings report. Guess what? Both were right. 2022 Q4 Pulse of Lighting Report Highlights from our recently released […]


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People in the News
Espen Announces Clancy Retirement and Barton Promotion
David Gordon Posted On January 11, 2023


Espen Technology, announced two changes to its sales management team: Clancy Retires John Clancy, Vice President, National Accounts, retired at the end of the year after 10 years with Espen. Prior to this role, he was Senior Vice President, Sales […]


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Growth Strategies  / Industry Outlook  / More Insights  / Research Reports
10 Growth Concepts for 2023
David Gordon Posted On January 9, 2023

10 Concepts for Profitable 2023 Growth

Over the holidays I was contemplating writing a “10 Trends” type of article. You know, the type where a consultant or journalist theorizes what will occur in the coming year and says “you should do ‘x’ to generate growth. And […]


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Industry Consolidation  / Industry News  / More Insights
Top 10 of 2022 and 2022 Acquisitions
David Gordon Posted On December 29, 2022

Top 10 and Acquisitions

As 2022 comes to a close, it’s appropriate to look at an electrical industry “year in review” as shared on ElectricalTrends. This year we had almost 110,000 page views and, through various authors, posted over 175 articles. Our goal is […]


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Industry Consolidation  / More Insights  / Profitability
CX Connexion Joins IMARK
David Gordon Posted On December 27, 2022

IMARK Electrical Group

Through today, thirty five electrical distributor deals have been announced (and reported on via ElectricalTrends.) This is more than many can remember in recent history. And, as expected, many were IMARK and AD members. As expected, many of these distributors […]


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Distributors  / Industry Consolidation  / More Insights
Another Green Mountain Acquisition – Scott Electric Supply
David Gordon Posted On December 27, 2022

Green Mountain Electric Supply

Green Mountain Electric Supply completed its fifth acquisition of the year as it sweeps across upstate New York. The Vermont-based company acquired certain assets of Scott Electric Supply. This follows Green Mountain’s deals to acquire: Davis Electrical Supply, a two […]


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