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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Jobs
Cree Lighting Seeks Channel Marketing Manager
David Gordon Posted On November 20, 2022

Cree Lighting

Cree Lighting, a market-leading innovator of LED lighting for indoor, outdoor and intelligent lighting applications, is looking for a Channel Marketing Manager. We are currently looking for a passionate, metrics driven Channel Marketing Manager who will work closely with internal and external […]


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Profitability
Distributors – Maximize Your Volume Rebates with a Strategic Revenue Plan
David Gordon Posted On November 16, 2022

Distributors Profit From Rebates

Last week we shared highlights from our recent research on the State of Volume Rebates and mentioned our upcoming webinar that will share the findings from both distributors and manufacturers. But, given the importance of rebates to the net profitability […]


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Lighting
Casambi Brings Wireless Experience to US
David Gordon Posted On November 14, 2022

Casambi Less Wires More Control

Interest in wireless lighting controls is increasing with a myriad of companies offering solutions. May were introduced at LightFair. One company that is new to the US market is Casambi, which, here in the US is led by a US […]


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Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Renewables  / Research Reports  / Technology
10 Ways to Thrive In 2023 (Even if There is a Recession)
David Gordon Posted On November 14, 2022

10 Tips for Thriving in an Economic Downturn Recession

The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off by the thousands but electrical distributors and manufacturers cannot find […]


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Growth Strategies  / Industry Outlook  / Research Reports
1200 Up … and Electrical Recession Ahead (so says DISC)
David Gordon Posted On November 10, 2022

Where's the Economy Going - Recession

On a day that the Dow Jones Industrial Average increased over 1200 points on the news that the CPI declined to 7.7% over the past 12 months, the 30-year mortgage fell below 7% and the 10 year treasury fell to […]


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eCommerce  / Technology
IDEA Seeks to Add Volumetrics Data
David Gordon Posted On November 10, 2022

IDEA Volumetrics

Earlier this week IDEA announced its Volumetrics initiative along with founding members. With distributors investing into eCommerce (and some for the second and third time) and many in the supply chain pursuing “digital transformation, there becomes an ever-increasing need for […]


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Distributors  / Growth Strategies  / Manufacturers  / Profitability  / Purchasing
Distributors, Which Drug (I meant Rebates) are You On?
David Gordon Posted On November 7, 2022

Rebates Matter

Yes, I know the headline is provocative, however, the goal was to get your attention. The “drug” I’m talking about has been around for almost 60 years in the electrical industry. It’s rebates. Rebates went “mainstream” for electrical distributors in […]


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Associations  / Contractors  / More Insights
Electrical Association of Philadelphia (EAP) Delivers 2200+
David Gordon Posted On November 3, 2022

EAP Electric Expo 2022

Last week’s Electrical Association of Philadelphia’s (EAP) Electric Expo was another testament to “customer engagement and showing product” is important. The show, typically held every other year by EAP, generated over 3,000 registrations of which 2250 attended (75% “show up” […]


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Distributors  / Industrial Market  / Industry Consolidation  / More Insights
Deal #21 Since July … Applied Industrial Enters Automation
David Gordon Posted On November 3, 2022

Applied Industrial Technologies

Electrical industry deal #21 since July was announced – Applied Industrial Technologies acquired Automation Inc., based in Minneapolis. While some don’t think of automation distributors as part of the “electrical” industry, automation and high-tech products are an integral need for […]


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Distributors  / Industry Consolidation  / More Insights
Crescent Heads South … Grabs a Peach
David Gordon Posted On November 1, 2022

Crescent Acquires Lowe Electric

Crescent Electric notched the electrical distribution industry’s 20th acquisition since July with its agreement to purchase Lowe Electric. Lowe, based in Macon, Georgia and listed as Electrical Wholesaling’s 62nd largest distributor in 2021 (and, according to sources, 2021 revenue was […]


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    Channel Marketing Group
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