Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Billows, Sonepar, CBT and Rexel in Acquisition News
David Gordon Posted On June 5, 2023

Electrical Mergers Acquisitions

Distributor acquisitions continue to occur. In the past few weeks there were three acquisitions of note, each with different rationale: Billows Acquired by Sonepar June started with a bang with the announcement that Billows Electric was sold to Sonepar. The “bang” […]


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People in the News  / Reps
Yanow Promotes, Hires, Plans for Future
David Gordon Posted On June 5, 2023

Yanow

Yanow, a leading electrical manufacturer sales agency serving the New England market, which is celebrating its 75th anniversary recently took the opportunity to strengthen its support for its manufacturers, distributors and the end-user (contractor, industrial, institutional and engineering) communities with […]


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eBusiness  / eCommerce  / More Insights  / Technology
Data is Fuel for Industry EcoSystem – Exclusive Webinar
David Gordon Posted On May 31, 2023

Trimble DDS Webinar

Just like your car needs gas, or an electrical charge, to operate, so does your digitalization effort, or more specifically, your business, need data, to operate. And in both cases, you want that “fuel” to come directly from the source. […]


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Awards  / Distributors
Schaedler Yesco Distribution Recognized for 2022 Siemens Achievement
David Gordon Posted On May 30, 2023

Schaedler Yesco Siemens Business Excellence Award 2022

On May 15, 2023, Schaedler Yesco Distribution, a leading Mid-Atlantic distributor, received the Siemens Business Excellence Eagle Award that recognizes the top 25 performing channel partners in the United States. “It is our pleasure to present the Schaedler Yesco team […]


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Associations  / Industry Outlook  / More Insights
2023 NAED National … Slow
David Gordon Posted On May 30, 2023

NAED National 2023

Last week NAED held its National conference in Marco Island. Almost 500 people attended which made the conference seem “small” which may explain why people asked why the conference was held so late in May (although some mentioned they were […]


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More Insights  / Productivity  / Technology
Why Hein Electric Supply Invested in a New ERP System
David Gordon Posted On May 24, 2023

Hein Electric Supply

Everyone is talking about digitalization, the need to automate functions to streamline business processes and support personnel shortages in some areas, and the desire for “information transparency.” It all takes time and money and, at the core of it for […]


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Associations  / More Insights  / Reps  / Sales Channel
Crescent and Cembre Endorse NEMRA POS Standards
David Gordon Posted On May 21, 2023

NEMRA POS

Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]


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Branding  / Manufacturers  / More Insights
Southwire Revs it Up, Follows ABB into e-Prix
David Gordon Posted On May 21, 2023

Southwire Portland e-Prix

Many know that ABB became the Formula E title for Formula E in its fourth season, which was the 2017-18 season. Since then the all-electric street racing series has gained a significant following with races around the world. ABB continues […]


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Supplier / Products
Espen launches CoreTech Type C 5-CCT Lamps & Feature-Rich Drivers
David Gordon Posted On May 17, 2023

Espen CoreTech Type C 5-CCT Lamps Drivers

Espen Technology, a leading manufacturer of indoor, LED lighting solutions, announced the release of it’s CoreTech-brand Type C, 5-CCT Selectable LED tube lamps, as well as compatible drivers with enhanced features. The 4’, Type C, 5-CCT TLEDs are offered in […]


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More Insights  / Productivity  / Profitability  / Technology
Interlynx: Digitally Creating Frictionless Systems for SPAs, POS and More
David Gordon Posted On May 17, 2023

Interlynx Industry EcoSystem

Over the past year or so there has been much discussion in the electrical distribution industry about digitalization and process improvement. Some of it is company specific, some of it is discussion about the potential for broader industry initiatives that, […]


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