eLumigen, an LED lighting manufacturer known for its unique line of LED rough service lamps and fixtures, has announced an expansion of its sales rep network. The company added five new firms to its current representative agencies: Commodore Sales, Inc. […]
How are you doing in 2021? Are you on pace to beat the national DISC forecast? The current 2021 forecast is reflective of the current economic optimism and the effects of inflationary prices. Moving into 2022 and beyond, growth will […]
Last week Texas played Alabama, and won twice. Not only did Texas A&M beat Alabama Saturday night but earlier in the week a Texas-based distributor shocked the electrical industry and “won” an Alabama distributor as Rexel agreed to purchase Mayer […]
The Q2 Pulse of Lighting results highlighted that electrical distribution channel lighting sales were lagging overall industry performance. The recent Q3 results further emphasis that this product category continues to lag performance, essentially flat with Q2. The question then becomes, […]
ElectricalTrends, a service of Channel Marketing Group, is expanding its coverage of the lighting space. Linda Longo, the editor of Enlightenment magazine, will be contributing to lighting content and observations on a regular basis to ElectricalTrends readers. Lighting can represent […]
There’s been “scuttle butt” conversation in the industry over the past few weeks regarding some manufacturers cutting rep commissions. Their premise is that they need to do this due to their price increases. While some of the conversations are what […]
Instinctively everyone knows why companies have websites – to generate sales by sharing information. Given this, it then begs the question of why more electrical distributors do not have websites that have product content on them and why are not […]
Topaz Lighting is pleased to introduce three new power and CCT selectable models of our best-selling Traditional Wall Packs. Designed to be an easy replacement for existing legacy HID fixtures, these customizable wall packs can take the place of up […]
Over the past 18 months the electrical industry has learned the marketing reach of LinkedIn. Nowadays, manufacturers, distributors and manufacturer rep agencies regularly post product information on their LinkedIn profile, or its is shared on their company page, as individuals […]
Energy costs keep rising. Natural gas is approaching $5 and Goldman Sachs is projecting oil at $90 / barrel by the end of the year. And now we’re hearing about curbs on energy consumption in China (which could further exasperate […]
David Gordon
Channel Marketing Group
919-488-8635
