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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Vogel Becomes COO of Experience Brands
David Gordon Posted On February 8, 2022

Experience Brands

Experience Brands, the progressive international group of established lighting companies, has announced the appointment of Matt Vogel as Chief Operating Officer (COO) for its USA operations. ​In this new role, Matt will be responsible for reviewing processes, policies, and procedures […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights  / Reps
Acquisitions Continue – Kele, Lester & More Coming
David Gordon Posted On February 1, 2022

Electrical Mergers Acquisitions

While many expected a significant number of acquisitions to be announced at the end of the year, anticipated changes in the tax code seem to have delayed many of them. According to sources who were involved in distributor and manufacturer […]


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Branding  / Lighting  / Supplier / Products
Synapse Wireless New Website Highlights SimplySnap Lighting Control Solutions
David Gordon Posted On February 1, 2022

Synapse Wireless SimplySnap Website

Synapse Wireless recently launched a new website, highlighting SimplySnap, a holistic platform for Lighting Control and Energy Management for industrial facilities and outdoor areas. Discover more details about the problems SimplySnap solves and the markets served by visiting www.synapsewireless.com. Lighting designers, […]


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Associations  / People in the News
NEMRA Announces BOD and NMG Appointments
David Gordon Posted On January 26, 2022

NEMRA

The National Electrical Manufacturers Representatives Association (NEMRA) announced the appointment of one officer to its Board of Directors and one Executive Committee Member to the NEMRA Manufacturers Group (NMG). NEMRA is a powerful voice in the electrical industry and an […]


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Lighting  / Supplier / Products
Shat-r-Shield Broadens Name to Reflect Growth
David Gordon Posted On January 26, 2022

Shat-r-shield Lighting

Shat-R-Shield, long known as the industry’s preferred resource for shatter-resistant lamps and more recently for lighting fixtures for hazardous locations and niche applications (including a leadership position in the food processing industry), shared that the company has officially changed its […]


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Associations  / Industry News  / Reps
NEMRA22, Valued and Getting Industry Back to Normal
David Gordon Posted On January 23, 2022

NEMRA22

Next week represents potentially the biggest week of the year for many manufacturers and reps as the NEMRA Annual Conference begins February 1st. Over the past two years there has been limited success with the industry getting together “at scale”, […]


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Lighting  / Supplier / Products
Espen Technology 8’ TLED Recognized
David Gordon Posted On January 23, 2022


Espen Technology, a leading manufacturer of indoor LED lighting solutions, was recognized with 2021 IES Progress Report inclusion of its, first-to-market, 8’ TLED lamp solution that utilizes two 4’ segments.  As part of the Uniflex family of Type A+B hybrid lamps, […]


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People in the News
Dominion Electric Prepares for Further Growth
David Gordon Posted On January 23, 2022

Dominion Electric

Dominion Electric announced that two key executives have been promoted to vice president positions at Arlington, Va.-based Dominion Electric Supply, Company, Inc. “Both Joe and Vince are great examples of Dominion’s culture of excellence. They embody our core values of […]


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People in the News
Loeb Electric Adds To Leadership Team
David Gordon Posted On January 21, 2022

Loeb Electric

Loeb Electric, an independent electrical distributor and service provider, announces leadership changes. With the continued growth and evolution of the business, these changes bring a renewed commitment to strengthen and elevate operational processes and business efficiencies to best meet customer’s […]


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People in the News
Pehler Joins Rexel USA As Chief Digital Officer
David Gordon Posted On January 16, 2022

John Pehler - Rexel

Rexel shared a press releasing announcing the addition of John Pehler to its executive leadership group: “Rexel USA announced today that John Pehler is appointed as Chief Digital Officer and has joined the company effective January 10, 2022. In this […]


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