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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
Pehler Joins Rexel USA As Chief Digital Officer
David Gordon Posted On January 16, 2022

John Pehler - Rexel

Rexel shared a press releasing announcing the addition of John Pehler to its executive leadership group: “Rexel USA announced today that John Pehler is appointed as Chief Digital Officer and has joined the company effective January 10, 2022. In this […]


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People in the News  / Reps
Flynn & Reynolds’ Reynolds to Retire; Lally to Lead and Scannapieco Joins
David Gordon Posted On January 16, 2022

Greg Reynolds - Flynn Reynolds

Last week, Greg Reynolds president of Flynn & Reynolds Agency, a leading New England electrical manufacturer rep agency, is excited to announce that his 30-year plan to retire at 62 has worked!  Greg has been a progressive leader of the […]


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Growth Strategies  / Industry Consolidation  / More Insights
Early January Acquisitions – 3 Distributor Deals
David Gordon Posted On January 11, 2022

M&A Mergers acquisitions

As the year was coming to an end, many heard that there were a number of acquisitions “teed up” to close by the end of December. While there were a number of deals closed, and some announced last week, the […]


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Industry Outlook  / Lighting  / Research Reports
Q4 Finishes Strong for Lighting; 2022 Outlook Bright
David Gordon Posted On January 5, 2022

Q3 Pulse of Lighting Survey

Last month we conducted our Pulse of Lighting Survey. Over 200 individuals from the electrical distribution channel – electrical distributors, manufacturer reps, lighting agents and manufacturers – participated. Q4 lighting results encouraging While lighting, as a product category, under-performed the […]


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Advocacy
2021 in Review – Thank You and Happy New Year
David Gordon Posted On December 27, 2021

Happy New Year 2022 Light Bulb

With the year quickly coming to a close I wanted to say, “thank you for your readership of ElectricalTrends.” 2021 was the 14th year of ElectricalTrends, and I hope the information, observations, and insights we share are beneficial to you […]


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Customer Segments  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Manufacturers  / More Insights  / Sales Channel
3 Companies Open 4 Presents (Acquisitions) Under Their Tree
David Gordon Posted On December 22, 2021

Acquisition Presents Under Christmas Tree

Tis the time of the year for gift giving and companies continue to bestow gifts unto themselves and the management teams they are buying with late season gifts. Just this week there have been 4 manufacturing companies acquired. Signify Acquires […]


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Associations  / Distributors  / More Insights
Lonestar Supply Joins IMARK
David Gordon Posted On December 19, 2021

Lonestar Electric Supply Joins IMARK

Lonestar Electric Supply, a Texas-based five location distributor, is IMARK’s newest member, effective January 1st. Profiled a few years ago in Electrical Wholesaling magazine and ranked as the 33rd largest distributor in the country based upon 2020 sales of $281 […]


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Customer Service  / eBusiness  / More Insights  / Productivity  / Reps  / Technology
Improving Rep Productivity – Push Information with APIs
David Gordon Posted On December 19, 2021

TradeTech Solutions Improving Productivty

As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Distributor Acquisitions Continue – 3 More
David Gordon Posted On December 16, 2021

Acquisitions in March

Over the past couple of weeks there have been at least three more electrical distributor acquisitions (and remember, industrial automation is a sub-segment of the electrical distribution market.) While one gets a distributor into a new market, the other two […]


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Lighting  / Supplier / Products
Data Center Lightens Up with Espen
David Gordon Posted On December 16, 2021

Espen Data Center

One of the largest data center operators in North America has begun a very large lighting retrofit of its 30-site data center, with locations across the Northeast United States.  The data center selected retrofit products from Espen Technology, a leading […]


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    Channel Marketing Group
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