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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry Outlook  / Lighting  / Research Reports
Q4 Finishes Strong for Lighting; 2022 Outlook Bright
David Gordon Posted On January 5, 2022

Q3 Pulse of Lighting Survey

Last month we conducted our Pulse of Lighting Survey. Over 200 individuals from the electrical distribution channel – electrical distributors, manufacturer reps, lighting agents and manufacturers – participated. Q4 lighting results encouraging While lighting, as a product category, under-performed the […]


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Advocacy
2021 in Review – Thank You and Happy New Year
David Gordon Posted On December 27, 2021

Happy New Year 2022 Light Bulb

With the year quickly coming to a close I wanted to say, “thank you for your readership of ElectricalTrends.” 2021 was the 14th year of ElectricalTrends, and I hope the information, observations, and insights we share are beneficial to you […]


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Customer Segments  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Manufacturers  / More Insights  / Sales Channel
3 Companies Open 4 Presents (Acquisitions) Under Their Tree
David Gordon Posted On December 22, 2021

Acquisition Presents Under Christmas Tree

Tis the time of the year for gift giving and companies continue to bestow gifts unto themselves and the management teams they are buying with late season gifts. Just this week there have been 4 manufacturing companies acquired. Signify Acquires […]


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Associations  / Distributors  / More Insights
Lonestar Supply Joins IMARK
David Gordon Posted On December 19, 2021

Lonestar Electric Supply Joins IMARK

Lonestar Electric Supply, a Texas-based five location distributor, is IMARK’s newest member, effective January 1st. Profiled a few years ago in Electrical Wholesaling magazine and ranked as the 33rd largest distributor in the country based upon 2020 sales of $281 […]


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Customer Service  / eBusiness  / More Insights  / Productivity  / Reps  / Technology
Improving Rep Productivity – Push Information with APIs
David Gordon Posted On December 19, 2021

TradeTech Solutions Improving Productivty

As the speed of business accelerates and companies try to do more with less, the key is improving productivity. One of the issues we’re hearing more and more about is the need for manufacturer reps / lighting agents to be […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Distributor Acquisitions Continue – 3 More
David Gordon Posted On December 16, 2021

Acquisitions in March

Over the past couple of weeks there have been at least three more electrical distributor acquisitions (and remember, industrial automation is a sub-segment of the electrical distribution market.) While one gets a distributor into a new market, the other two […]


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Lighting  / Supplier / Products
Data Center Lightens Up with Espen
David Gordon Posted On December 16, 2021

Espen Data Center

One of the largest data center operators in North America has begun a very large lighting retrofit of its 30-site data center, with locations across the Northeast United States.  The data center selected retrofit products from Espen Technology, a leading […]


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Industry Outlook  / Lighting
Q4 2021 Pulse of Lighting Survey – The Year Closes with Bang
David Gordon Posted On December 7, 2021

Q3 Pulse of Lighting Survey

Q4, and 2021, is quickly coming to an end and with that it’s time for our Q4 Pulse of Lighting survey. Much continued to go on within the industry with manufacturers, distributors, reps and lighting agents sharing: A market that […]


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Channel Strategies  / Contractors  / Growth Strategies  / Industry Consolidation  / Industry News  / Industry Outlook  / Manufacturers  / More Insights  / Reps
Southwire – 2 Acquisitions in 2 Weeks
David Gordon Posted On December 7, 2021


Earlier this week Southwire announced its second acquisition in two weeks. Last week it acquired  OBI Partners to support its utility business and, based upon a review of OBI’s website and reviewing the press release, this appears to be a […]


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Awards  / Distributors  / Industry Outlook  / Research Reports
A Copper Retrospective and Planning for 2022
David Gordon Posted On December 6, 2021

Copper

Copper is typically one of an electrical distributor’s top three product categories. It can represent 10-25% of a distributor’s sales, based upon their business focus. Over the past year, as all know, the price of copper has increased significantly, contributing […]


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    Channel Marketing Group
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