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Author

Gene Biben

Gene Biben is a 30+ year veteran of the electrical industry having led Joseph E. Biben Sales Corp (Biben Sales), a leading electrical manufacturer representative in the MidAtlantic region.




More Insights  / Reps  / Sales Channel
Learning from History
Gene Biben Posted On July 8, 2024

George Santayana - History

George Santayana, the Spanish philosopher said, “if we don’t learn from history, we are doomed to repeat it!”  Our economy is certainly changing quickly, as is our industry Many of us tried fighting the DIY market when they began selling […]


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More Insights  / Reps  / Sales Channel
Is Today’s Changes Redefining Our Roles?
Gene Biben Posted On March 27, 2024

Change

Over the past months I have spoken to many dozens of distributors, manufacturers, contractors, and independent manufacturer representatives from various areas of our country getting their views on the changing dynamics of our industry. The results have been relatively consistent […]


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More Insights  / Reps  / Sales Channel
Is Virtual Reducing Relationships and Threatening Sales?
Gene Biben Posted On February 12, 2024

Years Later Still Virtual Selling

Webster’s dictionary defines the word VIRTUAL as being “such in essence or effect though not formally recognized or admitted; indirect.” How has this word now become a strategy employed by many since COVID to take the place of personal contact? […]


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People in the News
Burkholder, Dauphin Electric Icon Passes Away
Gene Biben Posted On January 17, 2024

Dauphin Electric CED

Terry Burkholder, an icon and leader in our industry, passed away Sunday night at 89 years of age. Much will be said about his industry experiences from being Executive Vice President for Tristate Electric to joining and helping to make […]


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More Insights  / Profitability  / Sales Channel
Where Have All the Profits Gone?
Gene Biben Posted On January 7, 2024

Where Has All the Profits Gone

For those of you who remember good music, you may recall Pete Seeger’s classic “Where Have All the Flowers Gone”. Now that you have the melody in your head (and if you don’t, click on this link to hear it […]


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Advocacy  / Marketing  / More Insights  / Reps  / Sales Channel
Launching New Products Requires Sales Investment
Gene Biben Posted On November 26, 2023

New Product Launch Through Reps

Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]


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Channel Strategies  / Manufacturers  / More Insights
Manufacturers – Is Your Customer King?
Gene Biben Posted On October 11, 2023

Customer is King?

While interviewing a larger manufacturer for a different article, the regional manager stated in frustration that in his company’s executive meetings, there was no one in sales that was invited to participate, rather the meetings were now populated by IT […]


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Channel Strategies  / Manufacturers  / More Insights  / Reps  / Sales Channel
Manufacturer Planning … with Reps
Gene Biben Posted On September 12, 2023

Joint Planning

NAED meetings, NEMRA planning, AD and IMARK meetings are coming and now being scheduled. It means it’s time for the 2024 planning process between manufacturers and their representatives to begin! But before the meetings and joint planning, manufacturers develop their […]


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More Insights  / Reps  / Sales Channel
Should Independent Reps Be Committed to Electrical Distribution?
Gene Biben Posted On June 26, 2023

Rep Committed to Channel

I read a statement that in the history of the United States, there have been 4 events that have most significantly changed the life of our inhabitants:  The Revolutionary War, the Civil War, the Vietnam War and COVID. Please consider […]


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Associations  / More Insights  / Reps
Reps Thoughts on Platform Manufacturers
Gene Biben Posted On May 24, 2023

Reps & Platforms

The feedback on my last article regarding why manufacturers seem to be converting their sales force more to include representatives, and what they were looking for in choosing a representative received significant enough feedback to suggest an article discussing the […]


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