Help Your Customers Grow

Mike Holt is considered one of the preeminent electrical contractor experts and is noted for his training endeavors and is recognized as “the” NEC Code expert. Mike knows contractor needs, and during a recent conversation with Stan Rydzynski, the issue of helping contractors grow their businesses was discussed. After all, for the electrical distribution business to grow, contractors and end-users need to generate demand. If they’re not installing, no one is selling material.

As many manufacturers and distributors know, the vast majority of contractors are not the most wonderful marketers. They may be great installers, wonderful salespeople, or good project managers, but few have a marketing background.

The question begs a question to distributors … How are you helping your contractors grow their business in the new economy? While it is a risk as they may not reward you with all of their business, it is also an opportunity to help some of them.

• Compiling the articles into an e-book that distributors can distribute to their customers or use elements of in various magazines / newsletters that they may offer.  This will be available May 3 on ElectricalTrends for only $99.
• Offering our new Contractor Marketing Workshop entitled Marketingopoly which is a business seminar to help contractors develop a marketing plan to drive growth. The 2-3 hour workshop covers:Defining the key elements that make a successful promotion, ad, direct mail campaign, contractor website must requirements, new customer ideas, selling up, etc. 

Definition of marketing from a contractor’s in mind.
Why is a marketing strategic process so important in today’s new economy?
How to write an effective marketing plan?
Situation Analysis – What is it? How will it help me to grow profitably?
Establishing Goals & Objective
Action Plans that grow your business.
Forecasting, managing marketing projects, and budgeting with l

oads of reality-based examples and ideas

If you are interested in either of these services, contact Stan.

But the key question is, if you want to grow your business, have you considered helping your customer grow his?