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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Reps  / Sales Channel  / Training
O+P=R and a Lower Cost of Sales … The Agent Management Formula
David Gordon Posted On September 20, 2017

Sales Management Formula

In the electrical industry, capturing business is a fight for market share. And to win that fight you need the most effective sales organization.  One that can get into “the right person at the customer” (be they and end-user, contractor […]


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Logistics  / More Insights  / Productivity  / Profitability  / Training
Does your warehouse make you money?
David Gordon Posted On September 13, 2017


There are two ways to make money. Either you sell more material / services for a profit or you need to reduce your loss (operating costs) in your warehouse (support services). The only ways to make your warehouse a profit […]


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eBusiness  / eMarketing  / Manufacturers  / More Insights  / Supplier / Products  / Technology
What is Good “Product Content”?
David Gordon Posted On September 10, 2017


For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Marketing Groups  / More Insights
Acquisitions – Pieces of a Puzzle …Border States and Womack
David Gordon Posted On August 30, 2017


Monday marked the day that Amazon closed on its Whole Foods acquisition and that Border States closed on its Kriz Davis acquisition.  Both provided the acquirer strategic opportunities to increase their footprint and become pieces of a puzzle to become […]


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Channel Strategies  / Customer Segments  / Distributors  / eMarketing  / Growth Strategies  / Industry News  / Marketing  / More Insights
2018 Planning Countdown
David Gordon Posted On August 28, 2017


Electrical industry tradeshows start in 4 weeks with AD’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national chains. And with the meetings comes talk regarding 2018 joint […]


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Industry Consolidation  / Manufacturers  / More Insights
GE and ABB … Doing the Tango?
David Gordon Posted On August 24, 2017


According to a Reuters report, GE and ABB  have reportedly “resumed negotiations” to sell GE Industrial to ABB. The article further references that Schneider Electric has decided to drop out of the race. So, it begs some thoughts: If there is […]


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Contractors  / Industry News  / Lighting  / Lighting2  / More Insights
Cree FY Q4 Results … Confirms Challenging Lighting Market
David Gordon Posted On August 24, 2017


Cree’s FY 2017 4th quarter results while disappointing, especially on the lighting side of the business, do, to some degree, correlate with feedback from other major lighting manufacturers that, at least for major companies, the market is “challenged”.  It appears […]


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More Insights  / People in the News
NSi Industries Names Edden Electrical Product Manager
David Gordon Posted On August 22, 2017


NSi Industries, LLC recently named Amanda Edden as Electrical Product Manager. Edden comes to NSi Industries, LLC with 5-years of experience working for companies like Lowe’s and Greenworks. She has held positions ranging from International Merchandising Coordinator to Sr. Sales Analyst […]


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Contractors  / eMarketing  / Growth Strategies  / More Insights  / Sales Channel
Home Depot Q2 – Pro Insights
David Gordon Posted On August 16, 2017


Home Depot shared its Q2 results yesterday and, while the company continues to perform well as indicated with over $28B in sales, its Pro business, defined as contractors and its Interline business, outperformed the core business. NAED’s TED Magazine, through […]


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Jobs  / More Insights
Anixter Seeking Lighting Product Manager – FILLED
David Gordon Posted On August 16, 2017


Anixter Power Solutions  is currently hiring a Lighting Product Manager to be located in its Glenview, IL office. The Lighting Product Manager is Anixter’s subject matter expert for their lighting products and suppliers. The person has responsibility for understanding, communicating, […]


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    Channel Marketing Group
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