Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Distributors  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Lights Up CYQ3; Shares 2019 Market Outlook
David Gordon Posted On October 14, 2018

Acuity Earnings Update

Acuity recently shared its Q3 sales and earnings performance and the highlight numbers were record fourth quarter and full-year results for net sales, net income, and diluted earnings per share albeit there were some interesting underlying concerns that shed light […]


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Associations  / Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / Marketing Groups  / More Insights  / Sales Channel
AD Expands Its Bearings & Power Transmission Division
David Gordon Posted On October 8, 2018


Last week AD expanded its Bearings and Power Transmission (B/PT) group through a merger with IDC-USA, a group that was focused on the bearings and power transmission industry. Tom Gale, our friend at MDM and a veteran of the industrial space, […]


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Jobs  / More Insights
Channel Marketing Group is Seeking a Digital Channel Marketing Specialist
David Gordon Posted On October 8, 2018


Channel Marketing Group is expanding. We are seeking a Digital Channel Marketing Specialist.  The role will be responsible for: Optimizing the impact of ElectricalTrends through site development, new content, new information deliverables and more. Supporting the enhancement of our corporate […]


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Manufacturers  / More Insights  / People in the News
General Cable Veteran Joins Atkore As SVP Sales – Electrical Raceway
David Gordon Posted On October 8, 2018


Atkore recently announced the appointment of Jay Lahman to Senior Vice President of Electrical Raceway Sales. He reports directly to Bill Waltz, President and Chief Executive Officer of Atkore. Mr. Lahman is responsible for developing strategic programs aligned with company goals that […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Research Reports
Q3 Lighting Market Continues Growth
David Gordon Posted On October 2, 2018


The Channel Marketing Group / William Blair Q3 2018 Pulse of Lighting Report shows that the lighting market continued its strong growth during the summer. Feedback from over 200 electrical distributors, manufacturers and manufacturer reps / lighting agents showed correlated […]


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Distributors  / Industry News  / More Insights  / Pricing  / Profitability
Could Tariffs, Masquerading as Price Increases, Be Good for the Electrical Industry?
David Gordon Posted On September 20, 2018


2018 may go down as the year of tariffs.  Earlier in the year tariffs were implemented on steel and aluminum. In July the first round of tariffs targeting Chinese products found its way into the industry while there have been […]


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Branding  / Channel Strategies  / Contractors  / Customer Segments  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps
Ready for the industry’s next aggregator … Southwire?
David Gordon Posted On September 17, 2018


Southwire is a very intriguing company. Years ago they took a commodity product that defined the company (wire), combined it with some acquisitions and mixed in marketing to convert the company from the perception of a staid, commodity company to […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights  / Research Reports
Q3 Pulse of Lighting Survey
David Gordon Posted On September 16, 2018

Q3 2020 Pulse of Lighting Report

Q3 is coming to an end and with it is time for our Q3 Pulse of Lighting survey, conducted in conjunction with William Blair.  Our Q2 report received feedback from almost 200 distributors, manufacturers and manufacturer reps and projected a […]


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Distributors  / Industry Consolidation  / Manufacturers  / More Insights  / Pricing  / Profitability
What’s up with Schneider, Legrand, Rexel and Sonepar?
David Gordon Posted On September 13, 2018


That’s one of the questions we’ve had a number of distributors, and some manufacturers, ask this week “What’s the story / what have you heard about this story regarding Schneider, Legrand, Rexel and Sonepar coming out of France?” and the […]


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eBusiness  / eMarketing  / Marketing  / More Insights  / Supplier / Products
eCommerce Product Content is King
David Gordon Posted On September 4, 2018


When times are tough people often say “cash is king”.  This can frequently determine which companies survive and thrive during difficult economic times and those that suffer. Nowadays, as companies ramp up their eCommerce initiatives product content is king. This […]


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