Recognizing the importance of the lighting market to distributors and the changes / challenges that the conversion to LED created (changing product types, declining prices, more functionality, more imports, etc), William Blair, a leading investment banking firm with an industrial practice, sought to better […]
Customer satisfaction is a key element of a growth strategy as it helps support the retention of the business. And while everyone says they deliver quality customer service, measuring service performs and continuously seeking ways to improve can separate companies. […]
Promotions are a significant element of a distributor’s marketing plan, especially if the audience is contractors. A “do this, get that” mentality. Something to create increased awareness (or perhaps used to provide sales a crutch in talking to customers). In […]
The lighting market is more competitive than ever before. And with unit sales rates exceeding revenue growth rates, aside from declining materials costs, as they say “it’s the competition, stupid.” Historically the term “value engineering” is derisively referred to as […]
Much has been discussed about employee retention as well as recruitment. While some elements of both are truly in the hands of the employee / candidate and companies cannot impact, there is a key element that companies do control. it […]
Could True Value’s new ownership model be a opportunity for independent distributors and their marketing groups? Many have asked about the future of marketing groups. While IMARK is a cooperative and according to Bill Weisberg a couple of years ago, […]
Topaz Lighting and Electric is looking for a Regional Sales Manager for our Metro Region. Reporting to the Vice President of Sales, this position manages all selling activities of Topaz’s Lighting and Electrical products through electrical distributors while increasing sales, […]
The proverb “March comes in like a lion, goes out like a lamb” was in full swing last week … weather-wise and for the electrical distribution industry. Last week saw the east coast’s second northeaster snow storm and while […]
Earlier today Home Depot presented at the Raymond James 39th Annual Institutional Investors Conference. While, overall, Home Depot is not a significant competitor to electrical distributors, if you serve the residential electrical contractor / builder market or the small contractor market, […]
If there is a word to that represents the lighting market it is “change”. The technology has revolutionized the lighting category. Aside from the energy efficiency benefits, the technological changes are bringing enhanced functionality, is impacting the controls market and […]
David Gordon
Channel Marketing Group
919-488-8635
