Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Sales Channel  / Supplier / Products
Acuity Delivers? Electrical Distribution Declines?
David Gordon Posted On July 13, 2018

Market Update

Last week Acuity released its latest quarterly report (covering Q2 2018 time period.) At the headline number the business met the feedback we received from distributors in our Q2 Pulse of Lighting study (or here to purchase the report for $19) and […]


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Channel Strategies  / Industry Consolidation  / Manufacturers  / More Insights
ABB Completes GE Deal … Now Work Begins
David Gordon Posted On July 11, 2018


Last week ABB announced the completion of its acquisition of GE Industrial Solutions.  The division is now part of ABB Electrification and is called ABB EPIS (Electrification Products – Industrial Solutions).  The $2.6 billion deal was announced last September and […]


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Jobs  / More Insights
Irby is Hiring – Outside Sales – Texarkana, TX
David Gordon Posted On July 11, 2018


Irby, one of the largest electrical distribution companies in the US, with nearly $1 Billion in annual sales and over 900 employees across 60+ branches in 25 states is hiring in Texarkana, TX. Irby is part of the Sonepar family […]


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Associations  / Distributors  / More Insights
NAED 2018 Women in Industry Conference Delivers Record Attendance
David Gordon Posted On July 10, 2018


NAED held its 2018 Women in Industry (WII) conference the last week in June and it was one of the most talked about conference that I have heard about in a while.  I received feedback from a number of clients […]


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Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights
Q2 2018 Pulse of Lighting Report
David Gordon Posted On June 26, 2018

Q3 2020 Pulse of Lighting Report

Earlier this year we launched our quarterly Pulse of Lighting study in conjunction with William Blair, a leading investment analyst firm. The Q1 report may have surprised some of the larger lighting companies with feedback from distributors.  Now we have […]


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Industry News  / More Insights  / Research Reports
Order Q2 Pulse of Lighting Research Report
David Gordon Posted On June 26, 2018

Q3 2020 Pulse of Lighting Report

Earlier this year we launched our quarterly Pulse of Lighting study in conjunction with William Blair, a leading investment analyst firm. The Q1 report may have surprised some of the larger lighting companies with feedback from distributors.  Now we have […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Marketing  / More Insights  / Technology
Websites and Your Coffee
David Gordon Posted On June 26, 2018


Recently there have been a number of distributors who have launched upgraded websites with eCommerce capabilities.  Reportedly launch times range from 4 to 28 months … and maybe more (Kirby Risk, State Electric, Independent Electric, Fairmont Supply, Turtle & Hughes, […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / More Insights  / Reps  / Sales Channel
Growing Reps … JD Martin, The Schell Company and 4 Models
David Gordon Posted On June 20, 2018


Recently two well-known rep agencies in the Gulf Coast area, JD Martin and The Schell Company, “merged”.  JD Martin Co, has locations in Houston, Dallas, San Antonio and Oklahoma City and didn’t change.  The Schell Company changed its name to Schell Martin […]


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Advocacy  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Marketing  / More Insights  / Sales Channel  / Technology
ElectricalTrends Sponsors B2B Next Conference – Premier B2B eCommerce Conference
David Gordon Posted On June 20, 2018


ElectricalTrends, a service of Channel Marketing Group, is pleased to announce that we will be a co-sponsor of the B2B Next conference this September in Chicago. This conference is different than many of the eCommerce conferences that are marketed to […]


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eMarketing  / Growth Strategies  / Marketing  / More Insights  / People in the News  / Technology
Independent Electric Supply Hires Digital Marketing Specialist
David Gordon Posted On June 20, 2018


Independent Electric Supply, www.iesbuy.com, is pleased to announce the addition of Taylor Troy as Digital Marketing Specialist. Taylor has a Bachelor of Fine Arts degree in Graphic Design. In her new role, Taylor will be responsible for IES online presence and its […]


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