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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Profitability
Acuity Challenged With Growth
David Gordon Posted On January 10, 2018


It’s the beginning of a quarter so you now what that means … quarterly reports which gives us some insight into the overall marketplace.  Acuity conducted their call yesterday and unfortunately they missed revenue and profitability expectations. Perhaps its a […]


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Growth Strategies  / More Insights  / People in the News  / Reps
CET to rep START Lighting
David Gordon Posted On January 10, 2018


START Lighting shared this press release START Lighting is pleased to announce that CET & Associates is its new representative for the Colorado and Wyoming Markets. START, a commercial and industrial lighting manufacturer is known for designing and producing quality […]


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Growth Strategies  / More Insights  / People in the News  / Reps
Biben Sales Adds Lighting & Energy Manager to Team
David Gordon Posted On January 10, 2018


Recognizing the opportunity to support its distributors, contractors and end-users in its territory, Biben Sales added a Lighting & Energy Manager to its team.  It’s recent press release stated: The associates of Biben Sales & Biben Marketing Group are very […]


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Channel Strategies  / Distributors  / Growth Strategies  / More Insights  / Reps
Aligning Compensation with Channel Selling
David Gordon Posted On January 3, 2018


A core philosophy in developing sales compensation models is to reward salespeople for what you want them to do … which is sell.  Salespeople need to be aligned with their company’s, and in the case of manufacturer reps their manufacturers, […]


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More Insights  / People in the News
Shat-R-Shield Introduces New Western Region Sales Manager
David Gordon Posted On January 3, 2018


Shat-R-Shield, Inc. announced that Joseph Hamann is Shat-R-Shield’s new Western Region Sales Manager. Hamann was previously Executive Sales Representative for LEDVANCE (formerly Osram Sylvania). Hamann has worked in the lighting industry – both LED and traditional – since 1981, bringing with […]


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More Insights  / People in the News
NSi Adds to Sales Staff
David Gordon Posted On January 3, 2018


  NSi Industries recently added to its sales organization to enhance its support of electrical distributors.  These new hires include: David Boyer as National Account Manager. Boyer comes to NSi Industries with over 20 years of experience in electrical sales. […]


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Jobs  / More Insights
Eclipse Tools – National Sales Manager, Electrical
David Gordon Posted On January 3, 2018


Eclipse Tools, an up-and-coming tool company in the electrical industry is searching for a National Sales Manager – Electrical Distribution. The successful candidate will be responsible for hiring, training and motivating independent manufacturers’ reps to meet sales targets and grow […]


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Advocacy  / More Insights
Thank You and Happy New Year
David Gordon Posted On December 28, 2017


As 2017 comes to an end, I wanted to take a moment and thank you, our readers. Our goal throughout the year, and since August 2007 when ElectricalTrends was conceived, is to share ideas, observations and information to help you […]


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Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / More Insights
WESCO Shares 2018 Outlook
David Gordon Posted On December 19, 2017

WESCO earnings

Last week WESCO shared it’s 2018 outlook with analysts.  While many in the industry have been projecting 2018 overall industry growth in the 3-6% range (depending upon whom you talk), much of these projections excluded any potential benefits from the […]


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Jobs  / More Insights
Southeast Regional Sales Manager – Shat-R-Shield – FILLED
David Gordon Posted On December 19, 2017


Shat-R-Shield, the market leader in safety coated lamps and LED lighting is hiring a Southeast Regional Sales Manager.  The role covers VA, NC, SC, W. TN, GA and FL. The primary purpose of this position is to manage all sales activity […]


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    Channel Marketing Group
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