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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors  / Industry Outlook  / More Insights
Copper. Tariff Shocked. $6. Impact
David Gordon Posted On July 25, 2025

July Copper Infographic

Copper has been in the headlines, for the electrical industry, much this year. Pricing has been like a roller coaster and now the number 6 is closer than ever before. Some will remember when it was less than a dollar. […]


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People in the News
Fromm Appoints Magda as Vice President of Operations
David Gordon Posted On July 21, 2025

Kurt Magda joins Fromm Electric

According to its press release, Fromm Electric Supply, an 8-location electrical distributor headquartered in Reading, PA that serves the residential, commercial, construction and industrial markets, announced the appointment of Kurt Magda as Vice President of Operations. In this role, Magda will […]


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People in the News  / Reps
Milnes Joins Forward Solutions to Support Electris360
David Gordon Posted On July 17, 2025

Forward Solutions - ElectricalTrends

When you have 11 different brands across many different industries, represent probably a 100+ manufacturers, sell to maybe a 1000 different distributors across the brands and tens of thousands of customers, let alone have 100s of salespeople, sales management gets […]


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Contractors  / eCommerce  / Growth Strategies  / More Insights  / Sales Channel
6 Take Aways from State of eCommerce Report
David Gordon Posted On July 17, 2025

Contractors Buying Online from Jobsite

Earlier this year Channel Marketing Group reached out to electrical and HVAC buyers to better understand their usage of the web … from information gathering to purchasing. The 2025 State of eCommerce Report was a follow-up to a similar initiative […]


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People in the News
MaxLite Strengthens Leadership Team
David Gordon Posted On July 17, 2025

MaxLite Strengthens Leadership Team - ElectricalTrends

MaxLite, a leading innovator in energy-efficient lighting and controls, is pleased to announce the strategic expansion of its leadership team with the appointments of Thomas Rhee as Chief Operating Officer (COO) and Dwight Kitchen as Chief Revenue Officer (CRO). Both executives will report […]


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Customer Segments  / Growth Strategies
Creating Demand from House (Unassigned) Accounts
David Gordon Posted On July 14, 2025

Prokeep Demand Generation Webinar Channel Marketing Group

With a slow growth market, the key is account penetration. While a gap analysis helps penetrate existing accounts, penetrating silent accounts … those house / unassigned accounts is a historical industry challenge. The biggest reason is that you do not […]


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More Insights  / Productivity  / Profitability  / Technology
AI is like Sex in High School
David Gordon Posted On July 14, 2025

AI is Like Sex in High School - Applied AI Conference

If you know Mark McGready you know he can be “provocative.” When he wrote the below article on AI, I asked for a title. He shared “AI is like sex in High School. Most people are talking about it. A […]


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People in the News  / Reps
ABB and Bizzarro & Brindisi Expand Metro NY
David Gordon Posted On July 14, 2025

ABB Bizzarro Brindisi NYC

ABB and Bizzarro & Brindisi Electrical Sales expand relationship ABB Installation Products centralizes customer support in New York City, Long Island, the Hudson Valley and Northern New Jersey Increases local access to services for commercial and industrial electrical products across […]


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eBusiness  / eCommerce  / More Insights  / Profitability
Digital Order Profitability Metrics
David Gordon Posted On July 10, 2025

Metrics

Digital commerce, whether through your website, via eProcurement, direct connections (EDI or tools such as Remarcable, Kojo, and others), via apps, email to ERP, or other vehicles is increasing. Our recent State of eCommerce research, which gathered input from 350 […]


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More Insights  / Technology
Parspec Expands with Project Portals, Partnerships
David Gordon Posted On July 8, 2025

How Parspec Works - ElectricalTrends

Technology, AI, industry challenges, VC money, and a proven player are coming together with industry knowledge, resources, and skills to bring new capabilities to electrical, plumbing and mechanical distributors. Parspec, in a leader in helping distributors and manufacturer reps / […]


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    Channel Marketing Group
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