Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Contractors  / Distributors  / eBusiness  / Lighting  / Lighting2  / Manufacturers  / Marketing
Ballasts.com Representing 10 Ballast Manufacturers?
David Gordon Posted On September 18, 2013


Earlier today the convergence of the ballast industry and e-commerce hit my inbox. The email read: We wanted to to email you to let you know about Ballasts.com website launch! Ever single ballast on the market, the most competitive pricing, […]


Continue Reading
4
0

Branding  / Channel Strategies  / Contractors  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Lighting  / Lighting2  / Marketing  / Productivity  / Purchasing  / Research Reports  / Technology
Amazon Supply and Google Shopping for Suppliers Programs …
David Gordon Posted On September 3, 2013


Over the past couple of weeks I’ve had a number of conversations with manufacturers and distributors about “e” and inevitably the conversation comes around to Amazon Supply (AS) and Google’s Shopping for Suppliers (GSS) program. But first, a couple of […]


Continue Reading
6
0

Branding  / Distributors  / Growth Strategies  / Marketing
Driving … The Grainger Way
David Gordon Posted On August 26, 2013


Okay, so we talked about imitating others and how that may, or may not be, an effective growth strategy and yes, according to Nike, everyone wants to be “like Mike”, but here’s an idea from Grainger that may generate some […]


Continue Reading
4
0

Industry Consolidation  / Industry News  / Logistics  / Productivity  / Technology
Measuring your company going forward
David Gordon Posted On August 21, 2013


Changing Thought Processes Don’t let other programs in! ERP systems were sold to the masses of Distributors with all of the most common features and functions that a software company could put under one banner. In the early days of […]


Continue Reading
9
0

Branding  / Growth Strategies  / Lighting  / Lighting2  / Marketing
Cree – Building Market Awareness Through Retail Merchandising
David Gordon Posted On August 20, 2013


We’ve all heard, and seen, how LEDs are taking over the lighting space.  We’ve seen lighting manufacturer strategies … and they all focus around selling fixtures with LEDs in them.  And we’ve heard how LEDs are so much more efficient […]


Continue Reading
0
0

Distributors  / Growth Strategies  / Logistics
Is Imitating Others The Path to Your Success?
David Gordon Posted On August 8, 2013


It’s been said that “imitation is the sincerest form of flattery”. And “sincerest” is usually referenced as highest or greatest, which is why others seek to emulate. Frequently in business, companies try to benchmark themselves to others and, if they […]


Continue Reading
6
0

Growth Strategies  / People in the News  / Research Reports  / Sales Channel
Are You Culturally Positioned to Grow? Attributes of Culturally Growth Oriented Companies (and those that aren’t)
David Gordon Posted On August 6, 2013


The other day I was reading Frank Hurtte’s blog posting entitled “The Death of a Distributor – The Wrong Kind of Culture” which coincidentally was similar to a discussion that Allen and I had last week.  Recently we’ve spoken with […]


Continue Reading
4
0

Contractors  / Customer Segments  / Industrial Market  / Lighting  / Lighting2  / Research Reports  / Supplier / Products  / Technology  / Training
Electrical to Electronic … Information Needs, Training and Liability?
David Gordon Posted On August 1, 2013


Today’s article in The Wall Street Journal entitled “‘Smart Homes’ Are a Hacking Risk” gave thought to a number of potential opportunities, and implications, for electrical distributors. The article focused on ‘smart homes’ and how we’re becoming a more interconnected, […]


Continue Reading
1
0

eBusiness  / Marketing  / Productivity  / Research Reports  / Technology
ERP’s won’t do it all in the Future … The Technologies for Today / Tomorrow
David Gordon Posted On July 24, 2013


The revolution has begun…look at it in your hand…it started out as a mobile phone. It is now a cell phone that exchanges data from different platforms and allows you to make decisions while on the move. From years back, […]


Continue Reading
6
0

Productivity  / Technology
Mothership ERP revisited
David Gordon Posted On July 21, 2013


July 10th 2011 revisited In a posting titled “Is your ERP software system a Mother-ship” or a satellite software drifting into outer space, I suggested that there would be a number of software systems that had been ‘rolled up’ and […]


Continue Reading
9
0