• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies
Valentine’s Day and Developing (and Optimizing) Your Distributor / Dealer Network
David Gordon Posted On February 16, 2013


Lately we’ve been on a number of calls with one of our clients, working with their area management as they develop / define their dealer/distributor network and during the discussion we talked about the types of questions to ask a […]


Continue Reading
2
0



Channel Strategies  / Growth Strategies  / Marketing  / Sales Channel
Developing Sales from the Middle of the Bell Curve
David Gordon Posted On February 13, 2013


Distributors are very good at focusing on core customers … typically the top 10-20% of their customer base.  The remainder of their customer base they either chalk up to “they don’t do much more business” or “my competition has the […]


Continue Reading
0
0



Customer Service  / Industry News
New Electrical End-User Research
David Gordon Posted On February 1, 2013


Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors.The results, which have been over-viewed in […]


Continue Reading
2
0



Research Reports
Uncover Electrical Purchaser Customer Satisfaction Drivers
David Gordon Posted On February 1, 2013


Every distributor raves about their customer service and, in a business where people make the difference, service is everything.   Channel Marketing Group surveyed electrical contractors, industrial customers and institutions.  We asked them to rate the importance of 24 service […]


Continue Reading
0
0



Research Reports
2013 National Electrical End-User Outlook
David Gordon Posted On February 1, 2013


Are you looking for electrical customer insights to develop or refine your 2013 plans? Interested in what they are thinking about business in 2013? Their backlog? What customer segments represent opportunity and what they need from distributors? Insights can be […]


Continue Reading
0
0



Distributors  / Growth Strategies
Houston, We Have Another Distributor
David Gordon Posted On February 1, 2013


Most have heard the 1970 phrase “Houston, we have a problem” and now we have another distributor coming to town.After acquiring Mustang Electric last year and reportedly seeking to acquire someone in Houston, Mayer Electric is moving into Houston.  The […]


Continue Reading
14
0



Contractors  / Customer Service  / Industry News  / Research Reports
2013 Outlook and Electrical Industry Customer Satisfaction Report
David Gordon Posted On January 31, 2013


Channel Marketing Group, in conjunction with Electrical Wholesaling and EC&M, recently surveyed electrical contractors and other buying influences in the industrial, institutional and influencer markets on their outlook for 2013 as well as their service satisfaction with electrical distributors. The […]


Continue Reading
0
0



Distributors  / Industrial Market  / Industry Consolidation  / Industry News  / Marketing Groups
Could Schneider Change the Distribution Equipment / Automation Playing Field?
David Gordon Posted On January 28, 2013


During the second half of 2012, Schneider Electric experienced a number of changes driven by a consolidating industry.  While two of its competitors (ABB and Eaton) expanded their product offerings and distribution reach through acquisitions of T&B and Cooper Industries […]


Continue Reading
4
0



Associations
NAED 2013 Western
David Gordon Posted On January 21, 2013


While we were unable to attend the NAED Western due to client commitments, we did receive some input from some of our friends: Attendance was strong, albeit no one seemed to know why (other than people wanting to go to […]


Continue Reading
1
0



Industry Consolidation  / Industry News  / Marketing Groups
Closing Out 2012 With Many Acquisitions
David Gordon Posted On January 9, 2013


2012 ended with, as expected, a number of acquisitions, however, they weren’t the deals that everyone expected.Earlier in the fall there was much discussion amongst larger independents and national chains and many expected a number of bigger ($100M+) deals to […]


Continue Reading
0
0



156
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Is the Lighting Market Shaking Out?
    • How AI Can Transform HR for Electrical Distributors
    • Sonepar and AI

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search