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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
St Louis Area Opportunities with a Quality Distributor
David Gordon Posted On October 1, 2012


French Gerleman, a leading electrical distributor in the St. Louis and KC marketplaces has a number of openings.  They include: Power Transmission Outside Sales, Saint Louis, MOWe are currently seeking an Outside Sales Power Transmission/ Motion Control Representative in our […]


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Awards  / Distributors  / Industry Consolidation  / Marketing Groups
Reading Round-up Featuring Cooper, Graybar, Crescent, Gexpro and more
David Gordon Posted On October 1, 2012


As I was cleaning out my email this weekend I thought, “good time for a reading round-up”, especially given some of the news that has been coming out this month.September starts the meeting season with two early meetings being a […]


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Growth Strategies  / Industry Consolidation  / Marketing  / Marketing Groups  / Profitability
Buying Groups … Their Value? Their Cost?
David Gordon Posted On September 26, 2012


As many know, I worked for an electrical industry marketing / buying group years ago and part of my role was membership recruitment … so I’ve “sold” the value-added of a marketing group.But what got me thinking about the topic […]


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Contractors  / Growth Strategies  / Marketing  / Sales Channel
Reactivating Customers
David Gordon Posted On September 20, 2012


Yesterday FedEx lowered its 2013 GDP forecast to 1.9%, down from 2.4%.  It doesn’t sound like much until you realize that it is a 21% decline!  Pretty much a stagnant market.  And while this may not correlate directly to your […]


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Branding  / eMarketing  / Marketing  / Research Reports  / Technology
The E / Digital Marketing Distribution Craze
David Gordon Posted On September 18, 2012


Recently I’ve talked to a number of distributors who only want to talk about their desire (they say “need”) to develop a social marketing initiative and/or an app.  The sense is that since others have apps, they need one; since […]


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Advocacy
Thank You
David Gordon Posted On August 31, 2012


August marks the five year anniversary of ElectricalTrends and we would like to thank you for your readership, support, interest and comments over the years. We launched ElectricalTrends as a means to share insights and observations regarding the electrical distribution […]


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Distributors  / Industry Consolidation
Time is Ticking and 6 Acquisitions Clicked in August
David Gordon Posted On August 28, 2012


This month we’ve seen an acceleration in the acquisition game for distributorwww.codale.coms and manufacturers.  Consider on the distribution front: Kaman buys Zeller (which we commented on) Crescent buys McCullough in Pittsburgh (a Schneider Electric automation house, giving Crescent 2 locations […]


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Channel Strategies  / Industrial Market  / Industry Consolidation  / Marketing Groups
Another Distribution Acquirer … Another Industrial Competitor?
David Gordon Posted On August 21, 2012


Last week a new competitor was introduced to the industry … and distributors, probably primarily Schneider Electric distributors that are authorized Automation and Control distributors, were introduced to a new acquirer (and competitor).  Graybar also probably now has a new […]


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Productivity  / Technology
Speed of Your Business
David Gordon Posted On August 20, 2012


Your Business Speed You might think this is a heck of a time to explore the speed of your business as for many, sales are regressing. But the fact of the matter is that more and more evidence among reporting distributors shows […]


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Industrial Market  / Industry Consolidation  / Marketing
Into Controls?
David Gordon Posted On August 15, 2012


The controls industry has attracted much attention from electrical distributors over the past couple of years – whether it be industrial controls, lighting controls or building controls. Lighting Controls:  As many know, Leviton acquired HAI (Home Automation Inc) which many […]


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    Channel Marketing Group
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