• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy
Schrager Goes Green, Then Bald
David Gordon Posted On March 19, 2012


As we promised last week, here are pictures of Pat Schrager from St Baldrick’s Day:  Pat and his daughter  Pat being shaved   The new Pat Pat raised over $10,500.  Congrats Pat!  Email Pat your comments on […]


Continue Reading
0
0



Distributors  / Growth Strategies  / Industry Consolidation
Rexel Acquisitions Net A “Fortune”
David Gordon Posted On March 19, 2012


Over the past year or so Rexel corporate has made 14 acquisitions to drive their growth strategy, thereby consolidating much of the revenue in the electrical distribution industry. These acquisitions have been worldwide – Canada, UK, Belgium, Brazil, India and […]


Continue Reading
8
0



Advocacy
Give to the Kids and Get Pat to Shave!
David Gordon Posted On March 16, 2012


Sunday is March 18th, the day Pat Schrager from Panduit loses what little hair he has … but in the name of a good cause.  Fighting cancer for children. Last month ElectricalTrends highlighted Pat’s efforts to raise $10,000 to support […]


Continue Reading
0
0



Productivity  / Profitability  / Technology
Liability, Turns and Productivity
David Gordon Posted On March 12, 2012


Road Rage In increasing numbers, cities are dealing with the Road Rage problem. So are some distributors. Whether there is an actual accident or people drawing weapons and shooting it out on a freeway, the problem is growing. The problem […]


Continue Reading
0
0



Associations  / Industry Consolidation  / Industry News  / Marketing Groups
NAED 2012 South-Central Observations
David Gordon Posted On March 6, 2012


We just came back from the NAED South-Central in Orlando wanted to share our observations, in no particular order: The lobby seemed to be regularly packed, as was the 1st night reception (the 2nd night seemed to have 1/3rd the […]


Continue Reading
0
0



Research Reports
Understanding Distributor Marketing Tool Usage & Effectiveness
David Gordon Posted On February 27, 2012


We frequently get the questions of “what marketing tools work for distributors?” and “how much do distributors budget (or spend) on marketing?” While we have our opinions, we decided to ask distributors. Earlier this year, Channel Marketing Group surveyed a sampling […]


Continue Reading
1
0



Growth Strategies  / Industry Consolidation  / Industry News  / Marketing Groups
2013 Movers & Shakers
David Gordon Posted On February 23, 2012


Each year Electrical Wholesaling publishes its thoughts on the prior year’s movers and shakers. Sometimes these are people, sometimes companies, sometimes industry issues.  While we don’t have a crystal ball and we’re less than 60 days into the new year, […]


Continue Reading
9
0



Branding  / Distributors  / Growth Strategies  / Research Reports
Understanding Distributor Marketing Tool Usage & Effectiveness
David Gordon Posted On February 20, 2012


Channel Marketing Group recently surveyed almost 200 construction and industrial distributors to better understand the marketing tools that they use and how effective they feel that these tools are. Ratings were developed to rank effectiveness.  Distributors were also asked about […]


Continue Reading
0
0



Associations  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / People in the News  / Renewables
Strained Channel Relationships & Suppliers Expanding Channels to Market
David Gordon Posted On February 20, 2012


At ElectricalTrends our goal is to share industry observations and trends to help electrical distributors and electrical manufacturers with their business as well as comment on industry activities.  We gather our insights from publicly available information, which can include industry […]


Continue Reading
1
0



Lighting  / Lighting2  / Marketing Groups  / Renewables  / Sales Channel
Some NEMRA Notes
David Gordon Posted On February 10, 2012


Last week the industry’s electrical supply reps got together in San Diego with their manufacturers. Like other NEMRA meetings I’ve been at, there was much work conducted with everyone in one-on-one meetings for 2 1/2 days (at least) plus manufacturers […]


Continue Reading
2
0



173
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Prysmian Rep Realignment: Lessons for Sales Agencies
    • Graybar’s Record Quarter and Why They Are Pulling Away from The Pack
    • 11 Postulates of a Rep

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search