In a challenging / uncertain market, it’s always nice to have customers who publicly commit to spending money. We’re not talking about commercial or residential projects, but renovation opportunities.An aspect of the market that continues to provide opportunities is the […]
Industry veteran Stan Rydzynski has joined Channel Marketing Group as a Consulting Partner. With over 35 years in the electrical industry, he will now use his vast credentials and experience to help distributors and manufacturers create solutions and develop strategic, […]
A little bit of a “mishmash” of things we’ve been thinking and seeing recently that we’d like your thoughts on marketing funds, Infor and GE Automation (and Industrial). Marketing Funds (Co-op and MDF) – distributors love them (and think they […]
It appears that companies in a number of industries are starting to shop … for other companies. Witness Dell buying Perot, Kraft making an offer to Cadbury, Emerson buying Avocent, Lewis Goetz buying International Gasket, HD Supply and ORCO Construction […]
What does Rexel’s U.K division, (also known as Newye & Eyre), Lutron, Rockwell Automation, Philips Lighting and probably a few other industry companies have in common? They are all preparing to market to a new generation of customers with enhanced […]
Order fulfillment agreements between distributors have been around for years. Have you faced these issues? Servicing your customer’s total needs – Distributors are faced with order fulfillment issues when they don’t stock lines that their customer specifically request by brand, […]
Recently Reed Construction posting observations regarding contractor pricing strategies on its website in an article titled “Construction deflation’s impact on project cost estimates.”The article, which provides contractors with thoughts regarding how to target opportunities within dollar ranges and discusses the […]
If you sell to the government (directly or through a GSA), work with contractors who sell to the government or are providing materials for any ARRA (American Recovery & Reinvestment Act … stimulus funds) you may have been asked to […]
As distributors seek niche opportunities to capture any amount of business, many are turning to what is perceived as one of the few growth areas … energy efficiency.The energy efficiency market has a number of components and sub-segments. Two areas […]
Lately we’ve been talking to a number of manufacturers about what they are seeing in the market and what their initially planning thoughts are for 2010.While most feel that the market has stabilized (and in some cases seeing a little […]
David Gordon
Channel Marketing Group
919-488-8635
