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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Lighting  / Lighting2  / Renewables
Trends in Green / Energy Efficiency
David Gordon Posted On December 3, 2009


As many electrical distributors are planning for 2010 to be flat, if not slightly down, there remains an area of hope for distributors who are pursuing green / energy efficiency initiatives. Consider: Wesco, which successfully conducted 7 energy summits for […]


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Growth Strategies  / Industry Consolidation  / Industry News  / Marketing
Acquisitions Heating Up
David Gordon Posted On November 19, 2009


We’re starting to see, and hear, rumblings in the M&A market. Many have wondered when this would start in the distribution industries. With credit tight, it has been a challenge. And banks loath the word “construction” (must be that they […]


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Growth Strategies  / Lighting  / Lighting2  / Renewables  / Sales Channel
Has the Sun Shone on Solar for Electrical Distributors?
David Gordon Posted On November 19, 2009


Electrical distributors have been hearing about solar, and other renewable energies, for a couple of years. Most have avoided the market and at the same time, many solar manufacturers have shied away from distributors, preferring instead to sell direct or […]


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Growth Strategies  / Marketing  / Sales Channel
Rexel Reports
David Gordon Posted On November 13, 2009


And like they say “c’est la vie” (or, according to a definition on Urban Dictionary, “Oh well, h_t happens). While the company can spin its third quarter worldwide performance, we’re only focused here in the States. Some observations: Q2 was […]


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Growth Strategies  / Industry News  / Marketing  / Renewables
NAED 2010 Eastern Region Observations
David Gordon Posted On November 9, 2009


We were at the NAED Eastern Regional Conference in New Orleans last week. While attendance was on the light side, which people attribute to the economy and that the IMARK and A-D meetings immediately preceeded it, conversations with distributors and […]


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Growth Strategies  / Industry News  / Marketing  / Productivity  / Profitability
Looking Towards 2010
David Gordon Posted On November 2, 2009


We wanted to title this “Looking Forward to 2010”, however, we debated on the word “forward” given the forecasts that we’re seeing. Consider: “There is so much uncertainty about the first half of next year that until you have a […]


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Growth Strategies  / Industry News
Which is the Right Track?
David Gordon Posted On November 2, 2009


The past 12 months, needless to say, have been an economic maelstrom for many. Compounding the issue has been which metrics to measure your performance by? Year over year numbers became inconsequential given 2008’s performance through the first three quarters […]


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Channel Strategies  / Growth Strategies  / Profitability
China – A Growth Alternative for Manufacturers? A Profit Enhancer?
David Gordon Posted On November 2, 2009


According to the China Federation of Logistics and Purchasing, its purchasing managers index (PMI) increased last month, marking the eighth straight month this has occurred. Zhang Liquan, an economist with the Development Research Center, said “the survey indicates that China’s […]


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eBusiness  / Growth Strategies  / Productivity  / Technology
Can ERP = Enjoy Resource Productivity?
David Gordon Posted On October 23, 2009


In a market that many economist project to be flat for a while, manufacturers and distributors are looking at their back office to identify where they can gain efficiencies. Many companies rely on older ERP systems and only utilize between […]


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Growth Strategies  / Lighting  / Lighting2  / Marketing
A Lead for Sustainable Growth
David Gordon Posted On October 16, 2009


In a challenging / uncertain market, it’s always nice to have customers who publicly commit to spending money. We’re not talking about commercial or residential projects, but renovation opportunities.An aspect of the market that continues to provide opportunities is the […]


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  • David Gordon
    Channel Marketing Group
    919-488-8635

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