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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Industry News  / Manufacturers
Rockwell in China?
David Gordon Posted On September 28, 2007


Every once in a while life has those humorous moments and we thought this might give you a smile.   Wednesday’s tedmag.com newsletter had the following snippet:   ROCKWELL IN CHINA—Rockwell Automation has reported that it will realize 20% revenue […]


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Productivity  / Profitability  / Technology
Changing Landscape of Invoicing Attracts Interest
David Gordon Posted On September 27, 2007


With DSO’s increasing for many distributors and the need to maintain, and improve profitability becoming more important in a slowing market, distributors are examining their invoicing processes to identify opportunities to reduce their DSO’s, improve cash flow and offer a […]


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Associations  / eBusiness  / Technology
E-Biz Ends with a Standing Ovation
David Gordon Posted On September 21, 2007


And Bernie Westapher, Panduit, and Phil Barrios, Hubbell, are two classy individuals (no they didn’t pay me to say that, I’ll explain at the end).First, a few things about the conference, then some session observations: This was the largest meeting […]


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eBusiness  / Pricing  / Productivity
1st Day Thoughts from IDEA’s E-Biz Forum in Vancouver
David Gordon Posted On September 20, 2007


The E-Biz Forum started yesterday with a packed crowd. Due to last minute registrations, attendance is over 200 people … more than IDEA expected.Yesterday’s sessions were well attended, and informative: Adam Fein launched the conference with an overview of the […]


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Advocacy  / Branding  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Marketing  / Supplier / Products
Will Distributors Lose the CFL Market?
David Gordon Posted On September 20, 2007


Energy efficiency is coming to the home.For years, the knock on CFLs was the price and the form. When CFLs were not price competitive with incandescents, many said the product category wouldn’t take off. But all this is changing.Over the […]


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Channel Strategies  / eBusiness  / eMarketing  / Technology
Bits and Bytes to Dollars and Cents
David Gordon Posted On September 16, 2007


According to Steve Epner, Brown Smith Wallace Consulting Group, “Data synchronization is one of the most significant opportunities for cost-savings in the electrical channel.”As many know, IDEA has helped many manufacturers and distributors to pursue this path, saving them thousands […]


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Branding  / Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News
The Future of Electrical Sales to Production Builders?
David Gordon Posted On September 14, 2007


Recently we spoke to a few purchasing people from large builders (production types like Ryan, Pulte, Centex, Toll). While they are suffering, all are doing some building. The goal of our discussion was to better understand their purchasing decision drivers […]


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Branding  / Channel Strategies  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / Manufacturers  / Sales Channel
Your Manufacturer as Your Competitor
David Gordon Posted On September 12, 2007


Private labeling and unbranded products could have unintended consequences. An emerging trend amongst “contract manufacturers” is the development of strategies to move up the value chain. Consider: A July 18th Wall Street Journal article entitled “Contract Manufacturers Shift to Brand […]


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eBusiness  / Productivity  / Profitability  / Technology
Improving Productivity and Profits through Invoicing
David Gordon Posted On September 10, 2007


With the economy tightening, contractor DSO’s increasing, and margins continuing to be squeezed, the need to streamline processes and turn each department into a profit center (or less of a profit drain) becomes more critical. When this can be combined […]


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Associations  / eBusiness  / Pricing  / Productivity
An IDEA with Vision?
David Gordon Posted On September 4, 2007


Received a couple of interesting emails/press releases over the weekend, on the same topic, but with different messages. Both announced that Mike Rioux, president of IDEA, was leaving the company to “pursue other career opportunities”. The IDEA issued press release […]


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    Channel Marketing Group
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