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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News  / Purchasing
Ethics in Purchasing
David Gordon Posted On March 31, 2008


A recent article in Home Channel News gave us thought to “Do distributors, and for that matter manufacturers, have ethics policies for their purchasing departments and for their salespeople?” The reason for the question can be found in this HCN […]


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Research Reports
Rising Fuel Costs Impact Bottom Line
David Gordon Posted On March 28, 2008


With diesel up close to 50% from last year ($2.88 to over $4.00) and declining gross margins due to economic challenges and aggressive competition, how can you minimize the impact on your bottom line?If you recall, after Katrina, many distributors […]


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Pricing
Is the SPA Avalanche Coming?
David Gordon Posted On March 19, 2008


Indications from distributors throughout the country is that margins are eroding. Daily, distributors are fighting to capture business and retain, or grow, market share. Retention is needed to “feed the engine” and generate revenue and cash flow. Some are using […]


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Supplier / Products
Can You Save 80% Through Off-Shore Buying?
David Gordon Posted On March 17, 2008


An article in the Small Talk section yesterday’s The Journal Report, a section of The Wall Street Journal, answered the question “At what cost savings does it make sense for a small business to move its manufacturing overseas?” (and this […]


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Manufacturers  / People in the News
Jack Briody … An Industry Leader
David Gordon Posted On March 12, 2008


Many industry veterans remember Jack Briody. Jack was with Philips until 1991, had a brief stint at MagneTek (now Universal Lighting Technologies), and finished his career at Advance Transformer in 2001. He was the original “energy efficiency” leader and was […]


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Industry Consolidation
Could AB add a B?
David Gordon Posted On March 10, 2008


According to Jim Pinto, www.jimpinto.com, a noted automation industry observer, in his recent newsletter, this could become a reality (although it should be stated that this rumor was also floating around 7-8 years ago also).Key elements from his most recent […]


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Customer Segments
Arc Flash – A Bright Spot in The Economy
David Gordon Posted On March 6, 2008


Whether you are an industrially-oriented distributor or a contractor house, arc flash represents a revenue opportunity for you. If you haven’t developed a strategy to pursue this market with your gear, wiring device, fuse and apparel supplier, you could be […]


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Associations  / Lighting  / Lighting2  / Supplier / Products
NAED SouthCentral Observations
David Gordon Posted On February 24, 2008


Last week’s NAED SouthCentral Regional Conference in Palm Springs was, according to a number of people a “subdued, lightly attended conference.” A number of people commented that there were not many distributor personnel attending and that while there were more […]


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Supplier / Products
Maintaining the Discussion on Private Labeling
David Gordon Posted On February 20, 2008


The latest issue of TED magazine had a couple of articles about private labeling. Tammy accurately portrayed many of the issues that distributors should consider if they think about private labeling and five independent distributor stalwarts of the industry expressed […]


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Reps  / Research Reports
In Honor of NEMRA
David Gordon Posted On February 14, 2008


In case you’ve been wondering where all the rep principals and manufacturer sales management are this week, the answer is Washington DC, at the NEMRA Conference. In honor of this being “Rep Week”, we wanted to share the rep input […]


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