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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Marketing  / More Insights
Targeting Can Generate Higher Sales and Profits
David Gordon Posted On May 4, 2023

Higher Sales Through Targeting

Recently I spoke with a manufacturer about the market and he commented that they are seeing a number of very large projects (he actually said “it seems like there are more with extra 0’s attached”) but seeing less overall projects. […]


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Lighting
MaxLite Celebrates 30 Years
David Gordon Posted On May 3, 2023

MaxLite 30 Years

MaxLite, a leader in the LED lighting industry, marks its 30th anniversary in business. The company has been committed to manufacturing and marketing energy efficient products to its customers since 1993. Under the leadership of Yon Sung, who founded the […]


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People in the News
EiKO Announces New Leadership
David Gordon Posted On May 1, 2023

EiKO

EiKO announced today new executive leadership that will “double down on Customer Service, Supply Chain efficiencies and Product Innovation.” According to its press release … “EiKO Global, a trusted partner to the lighting industry for over 45 years, today announced […]


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Industry Outlook  / More Insights
Q1 Revenue Dichotomy? Distributor vs Manufacturer Performance
David Gordon Posted On April 26, 2023

Rep Agent Changing World

Two of the three electrical distributors that publicly share quarterly performance shared good Q1 growth whereas three manufacturers have also reported – announcing flat / negative Q1 performance. It reveals a dichotomy and begs the question, which is today’s market? […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights
Graybar Acquires, Diversifies. Platform Opportunity?
David Gordon Posted On April 25, 2023

Graybar Valin

Graybar announced possibly the most “unique” acquisition that it could make with the acquisition of Valin. The California-based company has a unique model and takes the term “diversification” to another level. An article in MDM described the company as a […]


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Distributors  / Industry News  / Industry Outlook  / More Insights
Rexel – Inside the Q1 2023 Numbers
David Gordon Posted On April 25, 2023

Rexel Market Update

Rexel recently shared its Q1 2023 earnings, which appears to be good, even for North America and the US. Inside the Numbers Globally, the business was up 10.1% for the quarter to 4.9 billion euros (1 euro = $1.10) or […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Manufacturers  / More Insights  / Reps
Deals, Deals and More Deals – 5 in All
David Gordon Posted On April 17, 2023

Electrical Distributor Deals

The past couple of weeks have seen more acquisitions and mergers occur in the electrical industry. We’ve had Three more electrical distributors sell, bringing the number to 12 so far this year … Butler’s Electric to Sonepar, Controls and Electric […]


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Industry Outlook  / Lighting  / Research Reports
Lighting Market Slows – Pulse of Lighting Report and Acuity
David Gordon Posted On April 13, 2023

Q1 Pulse of Lighting Survey

Late last month Channel Marketing Group conducted its Q1 Pulse of Lighting study. Over 225 individuals throughout the industry shared their input (and have since received an advanced copy of the results). And earlier this month Acuity Brands released their […]


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Industry Outlook  / Research Reports
DISC 2023 Q1 Update … “Less Worse” but Buckle Up
David Gordon Posted On April 13, 2023

DISC Corp

Each quarter, DISC, the electrical industry’s economic forecasting service that many manufacturers, distributors and rep firms use to benchmark and inform their business, overviews the market with a report. Chris Sokoll, shared a synopsis of this quarter’s report for ElectricalTrends: […]


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Productivity  / Reps  / Sales Channel  / Training
IR Theory … Coaching to Optimize Sales Performance
David Gordon Posted On April 9, 2023

IR Theory Coaching Identity Role

Last month ElectricalTrends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and manufacturer rep needs to invest resources (at least thought process and […]


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    Channel Marketing Group
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