Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / Marketing Groups  / More Insights
Acquisitions Accelerate … 19 Since July!
David Gordon Posted On October 30, 2022

M&A Mergers acquisitions

While there may be only eight days left to the national mid-term elections, there are only 60 days remaining to determine who will own a number of electrical distributors. While Rexel initiated the second half of the year acquisition run […]


Continue Reading
6
1

Reps
Biben Sales Heads West
David Gordon Posted On October 30, 2022

Biben Sales

Biben Sales, a leading Philadelphia-based independent electrical manufacturer representative, announces the expansion of its geography to Western Maryland and West Virginia territory. The company will initially represent eight manufacturers to electrical distributors and electrical contractors.  Biben has already hired staff […]


Continue Reading
2
0

Associations  / Contractors  / More Insights
NECA Austin Notes
David Gordon Posted On October 24, 2022

NECA Austin 2022

Last week NECA held the electrical distribution industry’s largest conference of the year, the result of the convergence of contractors and manufacturers in Austin, TX. There were over 300 manufacturer, distributor, and software company booths in the Exhibit Hall. This […]


Continue Reading
2
1

Lighting
Espen Launches versaDim RF color-tuning TLEDs
David Gordon Posted On October 24, 2022

ESPEN versaDIM RF

Espen Technology announced the launch of its versaDim RF color-tuning TLEDs, which are wirelessly-controlled, linear LED lamps, using a simple handheld radio frequency remote control.  It is as simple to use as a ceiling fan handheld remote, and can be […]


Continue Reading
0
0

Distributors  / Industry Outlook  / Manufacturers  / Research Reports
2023 DISC Forecast … Opt-In or Opt-Out of the Coming Recession
David Gordon Posted On October 19, 2022

2023 Forecast Rise of Fe all with the Tideth

Manufacturers, distributors, and reps are all in the 2023 planning phase, all trying to read the tea leaves for a 2023 forecast. Concurrently some are experiencing a slowdown, some are sensing a slowdown and others are questioning if a slowdown […]


Continue Reading
1
0

Associations  / Marketing  / More Insights
Tradeshows … Maximizing Your Return for Sales
David Gordon Posted On October 12, 2022

NECA 2022 Tradeshow

It’s tradeshow season. NECA. Electrical Association of Philadelphia’s Electric Expo. Distributor tradeshow. Lighting agency tradeshows. Being the first fall since COVID started and with everyone wanting more “customer engagement”, there seemingly are more tradeshows this year than ever. Which also […]


Continue Reading
0
0

Distributors  / eCommerce  / eMarketing  / More Insights
Loeb Enhances Website with Enhanced Content and Functionality
David Gordon Posted On October 9, 2022

Loeb Electric eCommerce

About a year ago I received a call from the Director of Marketing for Loeb Electric and we had a nice chat regarding the market, CRM and websites. We mutually shared information, discussed how Channel Marketing Group could be of […]


Continue Reading
4
0

Uncategorized
Wiring Device Market Research
David Gordon Posted On October 9, 2022

Wiring Devices Device

Do you sell Eaton, Hubbell, Legrand, or Leviton wiring devices to electrical contractors and/or industrial facilities? Or you may be selling from others such as Enerlites, Orbit or perhaps Schneider Electric? And there may be other If so, I need […]


Continue Reading
0
0

People in the News
JD Martin Promotes Two
David Gordon Posted On October 9, 2022

JD Martin

JD Martin, one of the largest independent manufacturer rep agencies in the country, recently promoted two people to regional executive management positions: According to recent press releases … Reid Shorter Promoted to RVP for Schell Martin Craig Schell, President, of […]


Continue Reading
1
0

Industry Outlook  / Lighting
Acuity Outperforms
David Gordon Posted On October 5, 2022

Acuity Earnings Call

Earlier this week Acuity shared their most recently quarterly results. While the company, overall, performed well, for the electrical / lighting distribution segment, which Acuity calls its “Independent Sales Agents”, the company outperformed our Q3 Pulse of Lighting survey results […]


Continue Reading
2
0