Distributors, one thing is certain this year, in a year of uncertainty. Your margins are under attack! The complexity of tariffs ensures that there will be lost margin as well as lost opportunity to improve margin. Yes, a bold statement, […]
Last month Current announced that they were developing a network of distribution warehouses throughout the country to bring inventory closer to distributors and end-users. It is a two-tier strategy … some warehouses devoted to material destined for distributors and other […]
Wesco is making a change at the top of its Electrical and Electronic Solutions (EES) division. Danny Castillo, formerly of Cree Lighting, Eaton / Cooper B-Line, Cooper Lighting and Cooper Industries is returning to the electrical industry, this time as […]
Recently we did a project for a manufacturer that was designed to solicit some Voice of the Customer input in preparation for a meeting. Since the meeting was an internal one, they wanted to understand what their staff was thinking. […]
From a tech viewpoint, AI is what companies talk about. Distributors are implementing it or at least discussing it. Not much gets shared within the manufacturer environment but it is well in use, in fact Zekelman just hired a VP […]
The recent NAED Marketing Summit brought together almost 225 marketing professionals to San Antonio early this month representing about 100 companies in the channel, plus service provider. Channel Marketing Group was proud to be one the sponsors. The conference was […]
While AI burst into the mainstream relatively recently, “techies” have commented that it has been around for a while. As distributors have found out, seemingly every technology solicitation call is from an AI company. There is Chat, Perplexity, Grok, Claude, […]
RB Sales, Expands Relationship with Southwire Electris360, through its RB Sales division, is expanding its manufacturers’ representative partnership with Southwire Company into Eastern Missouri and Southern Illinois. This strategic growth reflects Electris360’s continued commitment to expanding its presence in key […]
While quarterly earnings for many companies are showing a strong Q2, if you are not servicing a data center, business is more challenging. This means that winning requires taking share. And to take share you need to outperform your competition. […]
In a note to customers in the New York area this week, Lutron confirmed summertime rumors that it made a change in representation. A letter from Brendan Van Campen and Chris Brown stated: “Lutron is pleased to announce that effective […]
David Gordon
Channel Marketing Group
919-488-8635
