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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / Marketing  / More Insights
ACES Going Places: Viva Las Vegas!
David Gordon Posted On August 10, 2025

ACES Vegas Logo

At the recent NAED Marketing Summit, Atlantic Coast Electric Supply (ACES) was awarded numerous marketing awards. This South Carolina-based, contractor-oriented distributor is a marketing machine … and it is delivering results for customers, manufacturers, and themselves. Most recently they returned […]


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Channel Strategies  / Customer Service  / More Insights
Are you satisfying your customer?
David Gordon Posted On August 10, 2025

Customer Satisfaction - ElectricalTrends

Every manufacturer, rep and distributor know that they have satisfied customers. How? Because a core element of their customers continues to do business with them. They question then becomes, do you know how well you are meeting their expectations and […]


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Distributors  / Industry Outlook  / More Insights
Wesco Reports 2025 Q2. Data Center Story.
David Gordon Posted On August 1, 2025

Wesco

Wesco shared their 2025 Q2 performance yesterday and while the sum of the parts was a respectable 7%, the diversity of performance by the divisions highlights why the merger with Anixter was done … because sometimes the divisions grow in […]


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eCommerce  / Industry News  / People in the News
ETIM North America Adds IDEA to Board
David Gordon Posted On July 31, 2025

ETIM Patrick Knight - ElectricalTrends

ETIM North America recently announced that IDEA’s President, Patrick Knight, has joined its Board of Directors. IDEA’s increased involvement, and visibility, will synthesize product data standards across the industry and facilitate global coordination for electrical product data. ETIM North America […]


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Industry Consolidation  / Research Reports
2025 Jan-June Electrical Distribution Acquisitions
David Gordon Posted On July 30, 2025

Electrical Distributor Deals

The electrical acquisition market has been relatively quiet the first half of 2025 with only 11 deals reported / known, and only two of them by a national chain. Channel Marketing Group tracks electrical distribution acquisitions and, since 2020, there […]


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Distributors  / Industry Outlook  / More Insights
Rexel Reports on 2025 1st Half
David Gordon Posted On July 30, 2025

Rexel Market Update

Yesterday Rexel shared its 2025 Q2 and semi-annual results which sheds some insights into the state of the US electrical distribution market. Some highlights from their presentation and financial statement, with a focus on the US Globally, first half revenues […]


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Channel Strategies  / Growth Strategies  / More Insights
Edison Fuses Available at Monster Electrical
David Gordon Posted On July 30, 2025

Edison Fuses Monster Electrical - ElectricalTrends

Growing sales requires considering all channels to market. This is especially tough when you are not one of the top brands in your sector. Bussmann’s Edison Fuses faces this challenge. How to be more accessible. To increase access to distribution, Edison […]


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Jobs
Outside Sales Role in Rochester, MI
David Gordon Posted On July 29, 2025

Gexpro

Are you in the Rochester, MI area and looking for a distributor sales job? If so, Rexel‘s Gexpro division is looking for someone to work on Al Naramore’s team. The role is Outside Sales You’ll be responsible for the sales […]


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Contractors  / Industry Outlook  / More Insights
Copper. Tariff Shocked. $6. Impact
David Gordon Posted On July 25, 2025

July Copper Infographic

Copper has been in the headlines, for the electrical industry, much this year. Pricing has been like a roller coaster and now the number 6 is closer than ever before. Some will remember when it was less than a dollar. […]


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People in the News
Fromm Appoints Magda as Vice President of Operations
David Gordon Posted On July 21, 2025

Kurt Magda joins Fromm Electric

According to its press release, Fromm Electric Supply, an 8-location electrical distributor headquartered in Reading, PA that serves the residential, commercial, construction and industrial markets, announced the appointment of Kurt Magda as Vice President of Operations. In this role, Magda will […]


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