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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Reps  / Supplier / Products
Halco Joins the Midwest Lighting Team
David Gordon Posted On October 14, 2025

Halco Lighting

Halco Lighting Technologies recently announced its new partnership with Midwest Equipment Co. as its authorized representative for Halco Lighting Technologies® in Iowa, Nebraska, Kansas, and Western Missouri. This partnership marks an exciting new chapter for both organizations, strengthening a shared […]


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Lighting  / Manufacturers  / Supplier / Products
Renova, An MBE Delivering on the Pulse of Lighting
David Gordon Posted On October 6, 2025

Jessica Mularski - Woman Owned Renova

Recently I was reviewing our Q3 Pulse of Lighting Report and there were a few things that jumped out at me. They included: Impact of tariffs (I know, duh!) but some comments about Made in America manufacturers. The most promising […]


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Growth Strategies  / Industry Outlook  / Lighting  / Research Reports
2025 Q3 Pulse of the Lighting Market … Steady
David Gordon Posted On September 29, 2025

Q4 Pulse of Lighting Survey

Over the past couple of weeks, we’ve solicited the industry input into the pulse of the lighting industry in Q3. We had heard, nationally, and on average, that business was challenging, and, for the most part, that’s what the results […]


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Associations  / Industry Consolidation  / Industry Outlook  / Research Reports
Oh Canada … The Size of the Canadian Electrical Market
David Gordon Posted On September 28, 2025

The Canadian Electrical Market - ElectricalTrends

Historically those of us “south of the border” (the Canadian border) estimate that the Canadian electrical market is about 10% of the US market. We’re close. According to the latest Pathfinder report, compiled by Kerrwil Media in partnership with Electro-Federation […]


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Advocacy  / Associations  / Reps  / Research Reports
NEMRA Releases Rep of the Future, Vision 2030 Report
David Gordon Posted On September 25, 2025

Rep of the Future

Last week NEMRA opened registration for its 2026 Annual Conference and over 1300 people have already registered, about 65% of those who will eventually attend (and if you haven’t, better register soon if you want a room at the Marriott!) […]


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Branding  / Customer Segments  / Lighting  / More Insights
Illuminate at NeoCon, a lighting opportunity?
David Gordon Posted On September 23, 2025

NeoCon The Mart Lighting

Covid did a job on the lighting industry, and we’re still suffering the effects. Aside from the WFH movement that was generated by it and significantly impacted commercial construction, it led to a change in sales and marketing. With so […]


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More Insights  / Productivity
Do You Hate Your HR Department?
David Gordon Posted On September 18, 2025

Hate HR - ElectricalTrends

Okay, I know the word “hate” may be a little strong, but perhaps “get frustrated” would be appropriate when the term “HR” comes to mind? And this frequently occurs with whomever HR reports to (Finance, COO, CEO, etc.), department managers […]


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Advocacy  / Associations  / Industry News  / Lighting  / More Insights
NAILD Disagrees with DLC; DLC Responds
David Gordon Posted On September 15, 2025

NAILD DLC Disagree - ElectricalTrends

If you are a lighting manufacturer, you know DLC (DesignLights Consortium). If you are a distributor, especially in a state with high energy costs and “rich” utility rebate programs, you know DLC. You know that, for a product to be […]


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Pricing  / Profitability  / Supplier / Products
Hammond Increase Highlights Need for Tariff Vigilance
David Gordon Posted On September 15, 2025

Hammond Power Solutions Tariff Price Increase - ElectricalTrends

Earlier this month, Hammond Power Solutions shared a press release that reinforced the need for distributors to heed the advice offered from pricing expert Scott Sinning to build strong pricing system methodology to allow for ongoing price changes. As Scott […]


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Lighting  / Research Reports
Q3 Pulse of Lighting Survey … How’s the Business?
David Gordon Posted On September 7, 2025

Q4 Pulse of Lighting Survey

Summertime is over. 3 1/2 months till the end of the year. The race is on to finish strong while beginning to plan for 2026! Tariff decisions were essentially made (maybe!) but, as an industry, everyone adjusts. The construction market, […]


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  • David Gordon
    Channel Marketing Group
    919-488-8635

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