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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Branding  / More Insights  / Reps
JD Martin Re-Brands. Communicates a Message
David Gordon Posted On January 29, 2025

JD Martin New Logo

What’s in a logo? For some it’s just a graphic. For others it’s a nod to history. For others it can help send a message about tomorrow and strategy. For those who are thinking long-term, it is the latter. While […]


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People in the News
Biben Builds Team
David Gordon Posted On January 29, 2025

Biben Sales

Biben Sales, a leading manufacturer representative in the Mid-Atlantic region, serving Pennsylvania, Maryland, Delaware, southern New Jersey, DC and northern Virgina, announced the recent hiring of Jenn Mercer to strengthen its “southern” team. According to an announcement by Bill Solomon, […]


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Associations  / Manufacturers  / Reps
NEMRA ’25 Sharing the Future
David Gordon Posted On January 28, 2025

NEMRA 25 It Starts with Us

Attending NEMRA ’25? This year’s theme, “It Starts With Us” is emblematic of the role that manufacturers and manufacturer representatives play in the channel. Without manufacturers there are no products to sell. Without manufacturer representatives (and lighting agents), many manufacturers […]


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Lighting  / Manufacturers  / More Insights
Signify. The Past Few Months. The Future?
David Gordon Posted On January 28, 2025

Signify 2024 Changes Report

Change is at the doorstep of Signify, the parent company of Genlyte Solutions and Cooper Lighting, two of the electrical industry’s largest lighting manufacturers. In fact, we’ve considered them part of the “Big 4” in lighting (Acuity, Cooper Lighting, Philips […]


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Associations  / People in the News
NEMRA Members Step Up for Leadership, Share Insights
David Gordon Posted On January 21, 2025

NEMRA

NEMRA has a history of reaching out to diverse members to solicit input to drive the association. Many, over the years, have served in leadership roles and many more have the opportunity throughout the year to have their voice heard […]


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Associations  / More Insights
2025 NAED Western – Stable with Positive Outlook
David Gordon Posted On January 21, 2025

NAED 2025 Western

Last week’s NAED Western, held in Palm Desert, was described by one attendee as “stable.” While many felt it was “well-attended”, attendance approximated prior Western regional conferences. NAED Western Overview There were: 697 registered attendees, consisting of 31 service providers […]


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eCommerce  / More Insights
Unlocking Online Sales: Why Distributors Fall Short and How to Fix It
David Gordon Posted On January 20, 2025

Online Sales

While eCommerce, defined as orders placed via a website (online sales), for electrical distributors has been low according to the NAED PAR report, it should not be taken to mean that electrical contractors and industrial buyers are not seeking eSolutions. […]


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People in the News
ElectroRep Strengthens Sales Team
David Gordon Posted On January 17, 2025


ElectroRep, the NorCal division of Electris360, a Forward Solutions company, recently strengthened its sales leadership team with two manangement announcements: “Todd Landis will be stepping into a new leadership role within the ElectroRep team as Director – Vertical Markets. Todd […]


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People in the News
Heffernan Joins Zekelman
David Gordon Posted On January 17, 2025

Heffernan Joins Wheatland

Zekelman, the top producer of electrical conduit and elbows, couplings, and nipples in North America, welcomes Kevin Heffernan as its new Senior Vice President, Electrical Sales. In this role, Heffernan will have full commercial responsibility for Zekelman’s expanding portfolio of […]


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Manufacturers  / More Insights  / People in the News
People in the News at NSI and Atkore
David Gordon Posted On January 13, 2025

NSI & Atkore People Moves

Last week there were a couple of significant personnel announcements from NSI and Atkore that could indicate upcoming strategic initiatives. NSI NSI, which underwent an ownership change in the fall, is positioning for accelerating growth in a consolidating market. The […]


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    Channel Marketing Group
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