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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Manufacturers  / People in the News
Heffernan to Lead Zekelman Electrical
David Gordon Posted On December 15, 2025

Kevin Heffernan - Zekelman - ElectricalTrends

Zekelman Industries, the leading independent steel pipe and tube manufacturer in North America, today announced that Kevin Heffernan has been appointed President of the company’s electrical business effective January 1, 2026. Heffernan will be succeeding Jim Hays, who is retiring […]


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Distributors  / More Insights  / People in the News
Hanna Promoted to Fromm CEO
David Gordon Posted On December 15, 2025

Fromm Electric Supply

Congratulations are in order for Fromm’s John Hanna. According to a press release from Fromm Electric: “Fromm announced that effective January 1, 2026, John Hanna, President & Chief Operating Officer, will become Chief Executive Officer of the company. This transition […]


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Manufacturers  / More Insights  / Reps
Manufacturers – Is it a Them Thing? A You Thing? Or a Joint Thing?
David Gordon Posted On December 11, 2025

Manufacturer Rep Change & Evaluation - ElectricalTrends

We’re at the time of year where seemingly many manufacturers review their independent manufacturer reps / lighting agents and contemplate change. How do I know? Follow your LinkedIn feed. Notice the number of companies that announce new relationships. Between now […]


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Reps  / Supplier / Products
ABB Welcomes RB Sales to Rep Network
David Gordon Posted On December 10, 2025

RB Sales

ABB and RB Sales, a division of Electris360, made a significant move in the Upper Midwest with ABB announcing RB as its newest manufacturer representative. RB Sales to Represent ABB Installation Products According to a press release from RB Sales, […]


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Lighting
2025 Q4 Pulse of Lighting Survey Now Open
David Gordon Posted On December 8, 2025

Q1 Pulse of Lighting Survey

The 2025 Q4 Pulse of Lighting survey is now open. Yes, it’s a little early but there is something called a holiday coming up and, with many off, we wanted to capture your projections early so that we can share […]


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eBusiness  / eCommerce  / Growth Strategies  / Technology
Converting POs to eCommerce, and a Christmas Offer
David Gordon Posted On December 5, 2025

eCommerce Upgrade

Earlier this year we conducted contractor research and asked about their eCommerce experience and utilization. The results mimicked what we do in our consumer lives – more usage. In the contractor world they are doing more information searching than ever […]


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Manufacturers  / People in the News  / Reps  / Supplier / Products
Milbank Expands with FRM
David Gordon Posted On December 5, 2025

Milbank

In another sign of manufacturers expanding with known manufacturer representatives, Milbank announced that it expanded its relationship with FRM in the Mid-Atlantic region, which covers Northern Virginia, DC, and Maryland. Milbank Expands Representation: FRM Maryland Joins Team of Trusted Partners […]


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Distributors  / Industry News  / Marketing Groups  / More Insights
Border States Going Solo. Leaves AD
David Gordon Posted On December 3, 2025

Border States

Yesterday morning Border States shared a press release that surprised many in the electrical industry … that they were leaving AD after a 40-year relationship. Border States Exits Affiliated Distributors According to the press release, dated December 1: “Border States […]


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Manufacturers  / Reps
NSI Expands with Rouzer
David Gordon Posted On December 2, 2025

NSI - Rouzer Group - ElectricalTrends

I was on a call recently with a number of electrical distributor leaders and someone mentioned the words “conglomerate”, “leaders”, and “NSI” in the same sentence (and yes, they mentioned about six other multi-product category manufacturers. As seen in New […]


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Manufacturers  / Reps
Prysmian | Encore, Arlington Make Rep Changes
David Gordon Posted On December 1, 2025

New Territory Relationships Gen-Mark, Lachut Sales

Prysmian | Encore Wire and Arlington, both premier lines in their respective product categories, made rep changes affecting distributors and end-user customers in Ohio and western New York, respectively. Prysmian | Encore Wire Announces Gen-Mark as Industrial and Construction Sales […]


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    Channel Marketing Group
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