• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Lighting  / Manufacturers  / Supplier / Products
MaxLite Wins EC&M Product of the Year for Outdoor Category
David Gordon Posted On April 30, 2026

MaxLite AE-switch-area-lights-2026 EC&M Winner

MaxLite is a winner again. This time it’s for their AE Switch Remote Control Area Light, which was the EC&M Product of the Year Outdoor Category Winner. MaxLite, a leader in energy-efficient lighting solutions since 1993, announced that its AE […]


Continue Reading
0
0



More Insights  / Productivity  / Technology
AI in Distribution: A Reality Check Before You Commit the Budget
David Gordon Posted On April 21, 2026

AI in Distribution - A Reality Check - ElectricalTrends

As a distributor, you heard about AI at every conference. Your IT department, or provider, is talking about AI and “we could do this, we could do that.” You hear about internal “skunk works” projects that are occurring within your […]


Continue Reading
0
0



Industry Consolidation  / Lighting  / Reps
Brazil Brothers to Represent Halco Lighting
David Gordon Posted On April 21, 2026

Halco Lighting & Brazil Brothers - ElectricalTrends

Following its acquisition of the permanent lighting portion of Topaz from Southwire, Halco Lighting has been reviewing its rep network and making, in many cases, the hard decision of which independent manufacturer representative to go to market within each territory. […]


Continue Reading
0
0



Manufacturers  / People in the News
New Presidents – Tilton at Genlyte; Marlow at AD
David Gordon Posted On April 19, 2026

Genlyte & AD - New Presidents - Tilton & Marlow - ElectricalTrends

Signify’s Genlyte Solutions and AD’s Independent Electric Supply Division (IESD) both announced new president’s last week. Christy Tilton New President at Genlyte, Kevin Poyck to Retire According to Signify’s press release: “Kevin Poyck, President, Genlyte, Color Kinetics (CK) and Entertainment […]


Continue Reading
0
0



Lighting  / Supplier / Products
Wattstopper and Genlyte Solutions Launch New Approach to Networked Lighting Controls for Outdoor Lighting
David Gordon Posted On April 19, 2026

Wattstopper & Gardco FSP-600 Series

It’s a little unusual when two name-brand companies in our industry come together and openly collaborate on an offering, using the strengths of both companies. This isn’t to say that companies don’t sell components to each other, as that is […]


Continue Reading
1
0



Distributors  / More Insights  / People in the News
Joe Huffman Announces Retirement
David Gordon Posted On April 14, 2026

Joe Huffman Retires - CED - ElectricalTrends

The industry is losing a friend in a couple of weeks. Joe Huffman, whom many knew as the VP Supplier Relations for CED and also known by many distributors when he was VP Sales for Leviton, announced last week that, […]


Continue Reading
13
2



Industry Consolidation  / Supplier / Products
American Wire Group, Classic Wire Acquired
David Gordon Posted On April 10, 2026

American Wire Group Classic Wire Sold

The price of copper and aluminum, over the years, continues to rise and most feel that it is sustainable given the central role that, especially copper, plays in the economy. Everything from electricity transmission to data center, from EVs and […]


Continue Reading
0
0



Pricing  / Profitability  / Purchasing
The SPA Gap: Where Margin Slips Away – Free Webinar
David Gordon Posted On April 9, 2026

Broken SPA - ElectricalTrends

Scott Sinning from MarginMax Partners has been sharing ideas to help electrical distributors improve their profitability this year with his articles on plugging leaks, using SPAs, and more. Now he’s offering a webinar on SPAs next week. The Cost of […]


Continue Reading
1
0



Distributors  / More Insights  / Productivity  / Profitability  / Technology  / Uncategorized
Project Management Goes AI with Parspec
David Gordon Posted On April 8, 2026

Parspec-Project-Management-Extended-ElectricalTrends

Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses […]


Continue Reading
0
0



People in the News
Samuelian Joins MaxLite
David Gordon Posted On April 8, 2026

MaxLite - Jason Samuelian

MaxLite continues to strengthen its field sales management team with the addition of Jason Samuelian. According to its press release: “MaxLite is pleased to announce the appointment of Jason Samuelian as Vice President of Sales, C&I West Region, and Managing […]


Continue Reading
0
0



4
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Sonepar Lights It Up, Trains 100
    • DISC Forecast Exceeds $180B for 2026. What's Your Share?
    • Intermatic Endorses NEMRA POS Standards

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search