MaxLite is a winner again. This time it’s for their AE Switch Remote Control Area Light, which was the EC&M Product of the Year Outdoor Category Winner. MaxLite, a leader in energy-efficient lighting solutions since 1993, announced that its AE […]
MaxLite is a winner again. This time it’s for their AE Switch Remote Control Area Light, which was the EC&M Product of the Year Outdoor Category Winner. MaxLite, a leader in energy-efficient lighting solutions since 1993, announced that its AE […]
As a distributor, you heard about AI at every conference. Your IT department, or provider, is talking about AI and “we could do this, we could do that.” You hear about internal “skunk works” projects that are occurring within your […]
Following its acquisition of the permanent lighting portion of Topaz from Southwire, Halco Lighting has been reviewing its rep network and making, in many cases, the hard decision of which independent manufacturer representative to go to market within each territory. […]
Signify’s Genlyte Solutions and AD’s Independent Electric Supply Division (IESD) both announced new president’s last week. Christy Tilton New President at Genlyte, Kevin Poyck to Retire According to Signify’s press release: “Kevin Poyck, President, Genlyte, Color Kinetics (CK) and Entertainment […]
It’s a little unusual when two name-brand companies in our industry come together and openly collaborate on an offering, using the strengths of both companies. This isn’t to say that companies don’t sell components to each other, as that is […]
The industry is losing a friend in a couple of weeks. Joe Huffman, whom many knew as the VP Supplier Relations for CED and also known by many distributors when he was VP Sales for Leviton, announced last week that, […]
The price of copper and aluminum, over the years, continues to rise and most feel that it is sustainable given the central role that, especially copper, plays in the economy. Everything from electricity transmission to data center, from EVs and […]
Scott Sinning from MarginMax Partners has been sharing ideas to help electrical distributors improve their profitability this year with his articles on plugging leaks, using SPAs, and more. Now he’s offering a webinar on SPAs next week. The Cost of […]
Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses […]
MaxLite continues to strengthen its field sales management team with the addition of Jason Samuelian. According to its press release: “MaxLite is pleased to announce the appointment of Jason Samuelian as Vice President of Sales, C&I West Region, and Managing […]


David Gordon
Channel Marketing Group
919-488-8635