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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




People in the News
O’Gara Named NSI National Sales Manager for Cable & Conduit Fittings
David Gordon Posted On December 7, 2022

NSI Industries

Over the past few years NSI has acquired Bridgeport Fittings (2019)and Remke (summer, 2022) as it expanded its fittings offering. The expanded breadth of offering created the opportunity for for a National Sales Manager for the cable and conduit fittings […]


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Distributors  / Growth Strategies  / Industry Consolidation  / More Insights
Acquisition Alert #23: Green Mountain Acquires Generation
David Gordon Posted On December 4, 2022

Green Mountain Acquistion

Green Mountain Electric Supply, a leading northern New England and western New York electrical distributor, announced the acquisition of Generation Electric Supply and Lighting. Generation, a single-branch operation, is located in Syracuse, NY. The company was a minority-owned distributor and […]


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People in the News
Industry Distribution Leaders Announce End of Year Retirement
David Gordon Posted On December 4, 2022

Electrical Industry Retirement

Between COVID driving early retirements for some and generational change, the industry is going through change. Many who have been icons and leaders in the industry have and are retiring with new talent, and new leaders, emerging to replace them […]


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Customer Service  / Training
DISC Profile Training – Matching Behavioral Techniques To Improve Performance
David Gordon Posted On November 21, 2022

DISC Behavioral Communication Model

Understanding people is integral to success in business. whether it is serving customers, others within your company or managing people. Providing staff with the training to observe behavioral traits that will enable improved interpersonal skills and communications inevitable generates improved […]


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Industry Consolidation  / More Insights
CED Acquires Amperage, Acquisition #22 Since July
David Gordon Posted On November 21, 2022

Amperage Electric

Amperage Electrical Supply became the 22nd electrical distributor to be sold since July. The $100+ million dollar Chicago-based distributor was acquired by CED (Consolidated Electrical Distributors), which, according to local sources, now makes CED the largest contractor-focused electrical distributor in […]


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Jobs
Cree Lighting Seeks Channel Marketing Manager
David Gordon Posted On November 20, 2022

Cree Lighting

Cree Lighting, a market-leading innovator of LED lighting for indoor, outdoor and intelligent lighting applications, is looking for a Channel Marketing Manager. We are currently looking for a passionate, metrics driven Channel Marketing Manager who will work closely with internal and external […]


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Profitability
Distributors – Maximize Your Volume Rebates with a Strategic Revenue Plan
David Gordon Posted On November 16, 2022

Distributors Profit From Rebates

Last week we shared highlights from our recent research on the State of Volume Rebates and mentioned our upcoming webinar that will share the findings from both distributors and manufacturers. But, given the importance of rebates to the net profitability […]


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Lighting
Casambi Brings Wireless Experience to US
David Gordon Posted On November 14, 2022

Casambi Less Wires More Control

Interest in wireless lighting controls is increasing with a myriad of companies offering solutions. May were introduced at LightFair. One company that is new to the US market is Casambi, which, here in the US is led by a US […]


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Growth Strategies  / Industry Outlook  / Marketing  / More Insights  / Renewables  / Research Reports  / Technology
10 Ways to Thrive In 2023 (Even if There is a Recession)
David Gordon Posted On November 14, 2022

10 Tips for Thriving in an Economic Downturn Recession

The markets up, the markets down. You listen to economists and you hear about recession and will the Fed raise rates or hold. Large technology firms are laying people off by the thousands but electrical distributors and manufacturers cannot find […]


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Growth Strategies  / Industry Outlook  / Research Reports
1200 Up … and Electrical Recession Ahead (so says DISC)
David Gordon Posted On November 10, 2022

Where's the Economy Going - Recession

On a day that the Dow Jones Industrial Average increased over 1200 points on the news that the CPI declined to 7.7% over the past 12 months, the 30-year mortgage fell below 7% and the 10 year treasury fell to […]


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  • David Gordon
    Channel Marketing Group
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