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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Reps  / Training
Best Practices for Team Selling and Making Joint Sales Calls
David Gordon Posted On September 12, 2022

Team Selling Joint Sales Call

Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]


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People in the News
Cashion Joins DeFazio
David Gordon Posted On September 12, 2022

Amber Cashion - DeFazio

DeFazio Industries, a MidAtlantic independent manufacturer representative, announced that Amber Cashion joined the agency as an Inside Sales Representative. In her new role, Cashion is responsible for product lines such as AFC Cable Systems, Allied Tube & Conduit, Prysmian Group, […]


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Lighting
Espen Uses Bluetooth to Control Lighting in Schools
David Gordon Posted On August 29, 2022

Espen Education Lighting

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has had a lighting retrofit project that utilizes Bluetooth controlled luminaries, recognized by the US Department of Energy Integrated Lighting Campaign. The project retrofitted over 10,000 LED fixtures and […]


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Growth Strategies  / Industry Consolidation  / Manufacturers  / People in the News
NSI Positioning for Accelerated Growth; Saganowich Joins as Electrical President
David Gordon Posted On August 23, 2022

Joe Saganowich

NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]


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Marketing Groups  / People in the News
Baker to lead AD US Electrical
David Gordon Posted On August 23, 2022

Karen Baker - AD US Electrical Division

AD announced today that Karen Baker, formerly of Horizon Solutions, will be the new President of its US Electrical division. Baker replaces David Kinsella who left AD earlier this summer and recently joined Hammond Power Solutions as their Chief Commercial […]


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Contractors  / Industry Outlook  / More Insights  / Renewables
Copper’s New Competitor and Its Impact
David Gordon Posted On August 22, 2022

Prysmian to Acquire Encore

Copper, as every electrical distributor knows, is either a key component of sales (especially construction-oriented distributors) or a key component of many products. From a pricing viewpoint, if can be volatile. At times, as in the past few years, it […]


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Branding  / Distributors
Loeb Celebrates 110 … History and Values
David Gordon Posted On August 22, 2022

Loeb Electric History

In the age of consolidation, it’s refreshing to find some companies with longevity (and hopefully some perpetuity!) And, while there is much that can be learned from a company’s history and the values that drive the company, it’s also nice […]


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Reps
Electrical Solutions & Design to Rep Morris Products
David Gordon Posted On August 22, 2022

Morris Products

Morris Products, Inc., a leading manufacturer and supplier of Electrical and Lighting Products, has announced the appointment of a new representative effective August 15, 2022. Electrical Solutions & Design, based in Elk River, MN, and its principals, Rick Ryan and […]


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Distributors  / eCommerce  / Industrial Market  / Industry Consolidation  / Industry Outlook  / Manufacturers  / More Insights
Risoul, Allied Electronics and Rockwell … What it Could Mean in the US
David Gordon Posted On August 17, 2022

Risould RS Group Allied Electronics Rockwell Automation in Mexico

During a recent conversation with Frank Hurtte of River Heights Consulting we talked about the acquisition of Risoul by RS Components, who is the parent of Allied Electronics and Automation. Frank specializes in the industrial automation space. As consultants like […]


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Channel Strategies  / Customer Segments  / Industrial Market  / Industry Outlook  / More Insights  / Sales Channel
Van Meter Expands Robotics; Diversifies Industrial Offering
David Gordon Posted On August 17, 2022

Van Meter Comau Robotics

The industrial segment of the electrical distribution market is undergoing change due to a number of market dynamics including reshoring / near shoring, the impact of climate technologies / EV, manufacturer employment challenges, the need for improved productivity / capacity coupled […]


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