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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Growth Strategies  / Marketing  / More Insights  / Technology
Targeted Marketing Helps Minimize, Avoid, Recessions
David Gordon Posted On September 26, 2022

Electricaltrends TARGETED MARKETING as a Service for Recession

Over the past several weeks I’ve spoken to a number of distributors and manufacturers who have commented that they have seen a decline in the number of units that they are selling compared to last year, especially for stock items.  […]


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Associations  / Lighting  / Renewables
Espen Technology EV Chargers and More At NALMCO Convention
David Gordon Posted On September 26, 2022

Espen Technology NALMCO

Espen Technology announced it will feature its new and improved line of EV chargers at NALMCO’s 69th Annual Convention & Trade Show held October 16-19, 2022 in Glendale, Arizona. Espen will be exhibiting at the trade show in booth # […]


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People in the News
Primous to lead LiteTrace controls offering
David Gordon Posted On September 26, 2022

Primous - Litetrace

LiteTrace, a leading global provider of Bluetooth® wireless commercial lighting control components and software, announced the appointment of Chris Primous to lead Business Development and Sales for their lighting control products. “I’m thrilled to join a company with solutions that […]


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Growth Strategies  / Marketing  / More Insights
Where Has All the Co-op Gone?
David Gordon Posted On September 15, 2022

Co-op Marketing Funding

It’s planning season and we’re engaging long-term distributor clients; new and prospective ones and a recurring theme is occurring … they are commenting on the lack of co-op marketing funds. Unfortunately, this isn’t a surprise as it has been a […]


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Uncategorized
Q3 Pulse of Lighting Survey Now Open
David Gordon Posted On September 12, 2022

Q1 Pulse of Lighting Survey

Labor Day has come and gone which means the unofficial start of fall is upon us and that Q3 only has a couple of weeks left. It also means that it’s time for our Q3 Pulse of Lighting survey. Whether […]


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Growth Strategies  / Reps  / Training
Best Practices for Team Selling and Making Joint Sales Calls
David Gordon Posted On September 12, 2022

Team Selling Joint Sales Call

Joint sales calls can be an effective partnering between a “manufacturer” and a distributor to generate demand from specifiers, end-users, and contractors. I put quotes around “manufacturer” as, most frequently, this is the local rep. But mention to a distributor […]


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People in the News
Cashion Joins DeFazio
David Gordon Posted On September 12, 2022

Amber Cashion - DeFazio

DeFazio Industries, a MidAtlantic independent manufacturer representative, announced that Amber Cashion joined the agency as an Inside Sales Representative. In her new role, Cashion is responsible for product lines such as AFC Cable Systems, Allied Tube & Conduit, Prysmian Group, […]


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Lighting
Espen Uses Bluetooth to Control Lighting in Schools
David Gordon Posted On August 29, 2022

Espen Education Lighting

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has had a lighting retrofit project that utilizes Bluetooth controlled luminaries, recognized by the US Department of Energy Integrated Lighting Campaign. The project retrofitted over 10,000 LED fixtures and […]


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Growth Strategies  / Industry Consolidation  / Manufacturers  / People in the News
NSI Positioning for Accelerated Growth; Saganowich Joins as Electrical President
David Gordon Posted On August 23, 2022

Joe Saganowich

NSI industries has grown significantly over the past few years. Since being acquired by Odyssey Investment Partners in 2019, the company has invested into acquisitions, people, infrastructure, resources and more. A key element is that the company now has three growth […]


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Marketing Groups  / People in the News
Baker to lead AD US Electrical
David Gordon Posted On August 23, 2022

Karen Baker - AD US Electrical Division

AD announced today that Karen Baker, formerly of Horizon Solutions, will be the new President of its US Electrical division. Baker replaces David Kinsella who left AD earlier this summer and recently joined Hammond Power Solutions as their Chief Commercial […]


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