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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Contractors  / eCommerce  / More Insights  / Technology
eCommerce … More than Clicks
David Gordon Posted On August 11, 2022

What eCommerce Electrical Contractors Want

For years we’ve talked that eCommerce is more than trying to get people to buy via a website, especially when over 40% of total electrical purchases are via contractors with about 30-40% of this business being projects. And the industrial […]


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Industry Consolidation  / More Insights  / Reps
Convergence Expands Via Two Strategic Partnerships
David Gordon Posted On August 11, 2022

Convergence Partners

Convergence Partners, a leading manufacturer rep agency in the Midwest, has expanded its coverage area, and lines, via a strategic partnership with Integrated Sales and Lighting Solutions of Iowa. The net effect is expanded coverage into Iowa and more lines […]


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Branding  / Distributors  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Sales Channel
Marketing, Analytics Help Recession Proof Distributors
David Gordon Posted On August 8, 2022

Recession Proof Marketing Distributors

One of the challenges we hear from distributors is the need for sales and marketing tools from companies that understand distribution … and especially the electrical distribution channel … and that are affordable regardless of the size of the distributor. […]


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Industry Consolidation  / More Insights  / Pricing  / Profitability
Bye Bye Rebate Dollars?
David Gordon Posted On August 2, 2022

Bye Bye Rebate Dollars

Over the past few years distributors have financially benefited from a confluence of macro-industry events to achieve high net profit. An element of this is their rebate dollars. And recently a few people have commented, and I paraphrase, “distributors have […]


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Channel Strategies  / Customer Segments  / eCommerce  / More Insights
Amazon Makes Acquisition, Good for Electrical Distributors
David Gordon Posted On July 27, 2022

Amazon Acquires Good Electrical Distributors

Last week Amazon made an acquisition, spending $3.9 billion, and it should be very good for electrical distributors. Why you ask? Because maybe it will put to rest the ever-ending question of “who will Amazon buy to enter the electrical […]


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Industry Outlook  / Jobs  / Productivity  / Research Reports
Today’s Electrical Recruitment Environment – Research Findings
David Gordon Posted On July 25, 2022

WE Need You Recruitment

Staffing has been one of the biggest challenges for manufacturers, reps, and distributors for the past few years. Not only did the pandemic make a number of people consider “work alternatives” but the growth that has since occurred in the […]


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Jobs
Product Marketing Specialist / Coordinator Role in Cleveland
David Gordon Posted On July 25, 2022

Chalfant Cable Managment

Chalfant Manufacturing Company has been in business for over 75 years designing and manufacturing quality cable management solutions for electrical wiring. We are a subsidiary of OBO-Bettermann (www.obo.global), a company with over 4000 employees in over 60 countries. Chalfant markets […]


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Supplier / Products
Espen Launches EV Charger Line
David Gordon Posted On July 25, 2022

Espen EV Chargers

Espen Technology, a leading manufacturer of indoor, LED retrofit lighting products, has announced the release of its line of high-performance electric vehicle (EV) chargers. At LightFair International, last month, the company revealed the four new EV charger models, as well […]


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Industry Consolidation  / More Insights  / Reps
JD Martin Expands Rocky Mountain Reach with I-Pro
David Gordon Posted On July 19, 2022

JD Martin Acquires I-Pro Sales & Marketing

JD Martin is making news again as it expands in the Rocky Mountain region with the acquisition of I-Pro Sales and Marketing. According to the press release: I-Pro Merges with JD Martin in Colorado, Wyoming and Montana Two well-established firms […]


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Industry News  / Productivity  / Training
MaxLite Focuses on Ease, C-Max in One Location
David Gordon Posted On July 19, 2022

MaxLite

MaxLite, a leading innovator in the LED lighting industry, announces it will relocate its headquarters in the fall to a single office in Montville, New Jersey. The new headquarters will consolidate existing facilities in West Caldwell, New Jersey. Featuring a […]


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    Channel Marketing Group
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