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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Advocacy  / Associations  / eBusiness  / eCommerce  / More Insights  / Productivity  / Technology
ETIM Standards Can Power Digital Transformation
David Gordon Posted On July 5, 2022

Electrical Industry Digital Transformation Data Powered by ETIM

Our recent posting on digital transformation got me thinking about data. Quality, matching data is the foundation of a digital initiative as, after all, data is what gets transmitted. This is needed for ERP systems and websites. For most distributors, […]


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Lighting  / More Insights
LightFair 2022 is ConnectFair
David Gordon Posted On June 30, 2022

LightFair 2022

Last week almost 10,000 people from the electrical and lighting industry descended on Las Vegas to attend LightFair, which was held 8 months after the industry last convened to see lighting products in New York. This show had a different […]


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Marketing Groups  / More Insights
Kinsella Leaves AD
David Gordon Posted On June 29, 2022

David Kinsella

Earlier this afternoon we learned that Dave Kinsella, president of AD’s Electrical Division in the US is leaving the organization. According to an email sent from Marisol Fernandez, President, Electrical & Industrial Business Unit to members and suppliers at 3:00pm, […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry News  / More Insights
Lonestar & ABB Gear Up in Texas
David Gordon Posted On June 27, 2022

Lonestar ABB Gearing Up in Texas

As a start-up electrical distributor, founded in 2014, Lonestar Electric Supply has had a meteoritic rise in sales. The company has grown from $0 to $405 million as of the end of 2021 and is now ranked #27 according to […]


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Industry Outlook  / Research Reports
Dare We Say the “R” Word – DISC June Outlook Overview
David Gordon Posted On June 16, 2022

DISC R Word

As we get to the midpoint of the year and companies meet for mid-year reviews and discuss their second half strategies, perhaps on of the most important industry forecasts / outlooks is released. Christian Sokoll at DISC Corp just released […]


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eBusiness  / eCommerce  / More Insights  / Productivity  / Profitability  / Technology
Electrical Distributors’ Digital Transformation Journey
David Gordon Posted On June 13, 2022

Digital Transformation - xNgage

COVID accelerated many distributors’, and manufacturers’, interest in investing in technology. Coincidentally, just before COVID, NAED released it’s Building a Connected Business report and NEMRA released its Rep of the Future report (if you are a manufacturer or a rep […]


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Branding  / eMarketing  / Growth Strategies  / Marketing  / Research Reports
Introducing New Lighting Products – Exclusive Research
David Gordon Posted On June 9, 2022

Introducing New Lighting Products

New products are the oxygen of manufacturers, and the industry. While most sales come from products that have been introduced more than three years ago, progressive companies focus on a key metric – revenue from products introduced in the past […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / Lighting  / Manufacturers  / More Insights
Halco Focuses on Core
David Gordon Posted On June 9, 2022

Halco Lighting

Halco recently announced the sale of their specialty lighting business to Hayward Industries, a leading pool and irrigation manufacturer. Every electrical / lighting distributor is familiar with Halco and their lamp, ballast and fixture offering. It’s probably fair to say […]


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Distributors  / Growth Strategies  / Industry Outlook  / More Insights
What WESCO’s $1 Billion Commitment Means
David Gordon Posted On June 7, 2022

WESCO

Last week WESCO’s board of directors announced a $1 billion stock repurchase authorization. This exceeds the two prior authorizations of $400 million, which expired in 2020, and $300 million initiated in 2017. According to the press release, “Wesco International (NYSE: […]


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Uncategorized
Q2 2022 Pulse of Lighting Survey Now Open
David Gordon Posted On June 5, 2022

Q4 Pulse of Lighting Survey

The second quarter is quickly coming to a close and, for the lighting industry, it ends in a Fair in Las Vegas (LightFair). And if you are attending LightFair, stop by our US Lighting Trends booth – #2277 as Linda […]


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