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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Supplier / Products
Espen’s New 3-Output, 3-CCT Selectable Troffer Retrofit Kits
David Gordon Posted On November 17, 2021


Espen Technology, a leading manufacturer of indoor, linear, LED lighting solutions, has announced its launch of 3-output, 3-CCT selectable center-basket troffer retrofit kits, as part of its Versa KitTM family of retrofit kits. These advanced kits easily convert 2X2 and […]


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Associations  / Industry News  / Industry Outlook  / More Insights
NAED Eastern Region – The Comeback Succeeds
David Gordon Posted On November 15, 2021


NAED should be congratulated for its valiant effort to hold the NAED Eastern last week in Austin, TX. By no means did anyone expect the turnout to equal prior conferences from almost two years ago … especially when similar conferences […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / More Insights  / Renewables
City Electric Expands Solar, Acquires Soligent
David Gordon Posted On November 11, 2021


City Electric, the Texas-based, $1 billion plus electrical distributor with over 525 locations, and seemingly another location opening every week, throughout the country continued the rash of recent electrical distributor acquisitions, this time with a twist. The twist is that […]


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Logistics  / More Insights  / Productivity  / Purchasing
Schaedler Yesco Opens CDC and Expands Inventory
David Gordon Posted On November 11, 2021


Schaedler Yesco, a fourth generation distributor committed to growth recently completed construction on its CDC expansion. The, based in Harrisburg, PA, company broke ground on the construction of the CDC in April. The company shared a release stating: Schaedler Yesco […]


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Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights  / Research Reports
How Did Graybar, Rexel and WESCO Perform in Q3?
David Gordon Posted On November 7, 2021


Over the past few weeks three of the industry’s major distributors (Graybar, Rexel and WESCO) either made news and/or shared their Q3 performance which provides some insights into the industry and customer segments. DISC Insights DISC just released their Q3 […]


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Distributors  / Growth Strategies  / Lighting  / Manufacturers  / More Insights  / Purchasing
Your Lighting Line-Up in a Changing World
David Gordon Posted On November 4, 2021


The lighting industry, known for perpetual change given the rapid adoption of LEDs (think of the frequency of new products let alone new manufacturers) continues to evolve. Consider recent developments of GE Current acquiring Hubbell Lighting as well as the […]


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Associations  / Lighting
Observation of LightFair … A Success
David Gordon Posted On November 4, 2021


Many in the lighting industry came together at the Javits Center in New York last week at LightFair, including yours truly who popped up there for a day. Key lighting “mavens” reported their observations of the show: Al Uszynski from […]


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Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Sales Channel
GE Current Adds $515M in Sales with Hubbell Lighting
David Gordon Posted On November 1, 2021


Last week GE Current announced that it acquired the Hubbell’s C&I group (which means, “no Progress Lighting, which was previously separated from the division). GE Current shared a press release stating “GE Current, a Daintree company, has entered into a […]


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Branding  / Customer Segments  / Customer Service  / eCommerce  / Manufacturers  / More Insights  / Reps
Reinforcing Your Value Drives Profits
David Gordon Posted On October 22, 2021


Value. For distributors and manufacturer reps, it’s all that drives sales.  It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]


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Lighting  / Supplier / Products
Espen Releases High Efficacy TLEDs Up To 185 LPW
David Gordon Posted On October 21, 2021


Espen Technology announced the release of their highest efficiency LED tube lamps or TLEDs. The new high efficiency (HE) lamps have efficacies up to 185 lumens per watt (10W lamp on low ballast factor ballast). The HE lamps are part […]


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