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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Industry News  / More Insights  / People in the News
Rexel Changes – What Could They Mean?
David Gordon Posted On March 13, 2022

Rexel Leadership Changes

Last week Rexel announced a change in its North American leadership. Jeff Baker announced his retirement after 15 years of leading Rexel after it acquired Platt. This announcement follows one from earlier this year when Rexel announced a new Chief […]


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Channel Strategies  / Contractors  / Customer Segments
Electrical Contractors’ Buying Behaviors Are Changing
David Gordon Posted On March 8, 2022

Why Contractors Buy from Electrical Distributors

Back in the fall, HMI released a white paper, researched and written by Channel Marketing Group, titled “6 Contractor Trends Affecting Distributor Relationships”. The report focused on 6 specific areas that over 750 contractors from a number of construction industries.  […]


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Channel Strategies  / Distributors  / Industrial Market  / Industry Consolidation  / More Insights
Sonepar – Doubling Down for Acquisitions?
David Gordon Posted On March 6, 2022

Sonepar What's Next

We know, like most other distributors, that Sonepar USA had a “good” 2021. At least enough to enable it to carry out any planned acquisitions but, perhaps the recent news that it sold Vallen is a hint that they are […]


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Supplier / Products
Espen Introduces 5-CCT Selectable TLEDs
David Gordon Posted On March 6, 2022

Espec 5 CCT Field Selectable TLEDs

Espen Technology introduces 5-CCT selectable TLED lamps. A leading manufacturer of indoor LED lighting solutions, Espen announced continued to expand its line of field-selectable lamps and retrofit kits. The industry-leading provider of LED retrofit solutions has grown its offering of […]


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Associations  / More Insights
NAED South Central – Welcome Back
David Gordon Posted On March 1, 2022

NAED

Last week’s NAED South Central, held in Phoenix, brought industry participants from the South and Central part of the country back together after a two year hiatus and was a resumption of the NAED regional schedule. 562 individuals registered for […]


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Advocacy  / Associations  / More Insights  / Reps
NEMRA22 Delivers to Over 1300
David Gordon Posted On February 21, 2022

NEMRA22

NEMRA’s 2022 Annual Conference, NEMRA22, held earlier this month had over 1400 registrations and about 1300 attendees (some last-minute cancellations due to weather in New England and some contracted COVID). The conference was a resounding success although the Dallas weather […]


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Industry Consolidation  / More Insights
Wire Distributors Being Acquired
David Gordon Posted On February 20, 2022

Allied Wire Cable

Electrical and datacom distributors are used to going to wire and cable distributors as a source for “niche” wire and cable products. These unique products could be for specialty cable, brands they are not authorized to carry or for special […]


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Industry News  / Industry Outlook  / More Insights  / Research Reports
Train Slowing Down Around the Corner
David Gordon Posted On February 14, 2022

Train Slows Down

2021 represented the best of times and the worst of times. Companies reported record sales, record sales growth, many had record profits and backlogs grew. And then there were supply chain issues, labor shortages, rising costs of goods and the […]


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Industrial Market  / Industry Consolidation  / Industry News  / Lighting  / Manufacturers  / More Insights
GE Current Completes Hubbell® Acquisition Under Current Brand
David Gordon Posted On February 10, 2022

Current - GE Current + Hubbell Lighting

As expected – in fact, perhaps a little earlier than most in the industry anticipated – GE Current, a Daintree company, completed its acquisition of Hubbell® Inc.’s commercial and industrial (C&I) lighting business. The combined new business will be branded […]


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Growth Strategies  / Marketing  / More Insights
Using Incentives to Drive Business
David Gordon Posted On February 8, 2022

Sales Growth

2021 was the perfect storm for sales growth … price increases and supply chain shortages coupled with the economic rebound. The question becomes, how to continue the ride? While both are expected to continue through the first half of the […]


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    Channel Marketing Group
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