Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Channel Strategies  / Customer Segments  / Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights  / Research Reports
How Did Graybar, Rexel and WESCO Perform in Q3?
David Gordon Posted On November 7, 2021


Over the past few weeks three of the industry’s major distributors (Graybar, Rexel and WESCO) either made news and/or shared their Q3 performance which provides some insights into the industry and customer segments. DISC Insights DISC just released their Q3 […]


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Distributors  / Growth Strategies  / Lighting  / Manufacturers  / More Insights  / Purchasing
Your Lighting Line-Up in a Changing World
David Gordon Posted On November 4, 2021


The lighting industry, known for perpetual change given the rapid adoption of LEDs (think of the frequency of new products let alone new manufacturers) continues to evolve. Consider recent developments of GE Current acquiring Hubbell Lighting as well as the […]


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Associations  / Lighting
Observation of LightFair … A Success
David Gordon Posted On November 4, 2021


Many in the lighting industry came together at the Javits Center in New York last week at LightFair, including yours truly who popped up there for a day. Key lighting “mavens” reported their observations of the show: Al Uszynski from […]


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Industry Consolidation  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Sales Channel
GE Current Adds $515M in Sales with Hubbell Lighting
David Gordon Posted On November 1, 2021


Last week GE Current announced that it acquired the Hubbell’s C&I group (which means, “no Progress Lighting, which was previously separated from the division). GE Current shared a press release stating “GE Current, a Daintree company, has entered into a […]


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Branding  / Customer Segments  / Customer Service  / eCommerce  / Manufacturers  / More Insights  / Reps
Reinforcing Your Value Drives Profits
David Gordon Posted On October 22, 2021


Value. For distributors and manufacturer reps, it’s all that drives sales.  It is what differentiates you, why people select you and is what generates profits. It’s driven by people, processes, service, and services. It has little, if anything, to do […]


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Lighting  / Supplier / Products
Espen Releases High Efficacy TLEDs Up To 185 LPW
David Gordon Posted On October 21, 2021


Espen Technology announced the release of their highest efficiency LED tube lamps or TLEDs. The new high efficiency (HE) lamps have efficacies up to 185 lumens per watt (10W lamp on low ballast factor ballast). The HE lamps are part […]


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Lighting  / People in the News  / Reps
eLumigen Adds 5 Sales Agents
David Gordon Posted On October 18, 2021


eLumigen, an LED lighting manufacturer known for its unique line of LED rough service lamps and fixtures, has announced an expansion of its sales rep network. The company added five new firms to its current representative agencies: Commodore Sales, Inc. […]


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Industry Outlook  / Research Reports
Projected 2021 Industry Growth
David Gordon Posted On October 14, 2021

2021 Electrical Industry Performance

How are you doing in 2021? Are you on pace to beat the national DISC forecast? The current 2021 forecast is reflective of the current economic optimism and the effects of inflationary prices. Moving into 2022 and beyond, growth will […]


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Distributors  / Growth Strategies  / Industry Consolidation  / Industry Outlook  / More Insights
Rexel Acquires Mayer, Increases Southeast Presence
David Gordon Posted On October 12, 2021


Last week Texas played Alabama, and won twice. Not only did Texas A&M beat Alabama Saturday night but earlier in the week a Texas-based distributor shocked the electrical industry and “won” an Alabama distributor as Rexel agreed to purchase Mayer […]


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Lighting  / Research Reports
Lighting Market Slows – Q3 2021 Pulse Report Finds
David Gordon Posted On October 7, 2021

Q1 Pulse of Lighting Survey

The Q2 Pulse of Lighting results highlighted that electrical distribution channel lighting sales were lagging overall industry performance. The recent Q3 results further emphasis that this product category continues to lag performance, essentially flat with Q2. The question then becomes, […]


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