Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Distributors  / eBusiness  / eCommerce  / eMarketing  / Industry Outlook  / More Insights  / Productivity  / Technology
NAED 2022 National … A Success
David Gordon Posted On May 25, 2022

NAED

Last week the NAED National was held in Scottsdale for the first “face-to-face” conference in a few years and for those in the west, it was their first face-to-face in 3 years since Western was cancelled in January. The conference […]


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Awards  / Distributors  / Growth Strategies  / Industry News  / More Insights
WESCO & Rockwell Sell Cyber Security Services
David Gordon Posted On May 18, 2022

WESCO Rockwell Cyber Security

Earlier in the week we shared some thoughts we, and Dick Friedman, had on selling services. While distributors can create services based upon their capabilities, there are manufacturers who team with their distributors to bring resources to customers. Such is […]


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Distributors  / More Insights  / Profitability
Selling Services … Diversifying Revenues & Adding Value
David Gordon Posted On May 16, 2022

Electrical Distributors Selling Services

As every distributor knows, there is a labor and driver crisis in every market. It affects hiring warehouse staff as well as drivers. Today’s competition for labor is further exacerbated by competitive environments that can pay $20 / hour plus […]


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Industry News  / Industry Outlook  / More Insights  / Pricing  / Profitability  / Purchasing
Copper giveth and copper can taketh, but beware
David Gordon Posted On May 11, 2022

Where is the price of copper going

The past few years have seen copper prices increase. A combination of construction increases, EVs and supply constraints have benefited distributors as the price of copper has risen. And with rising prices has come increased gross margin dollar windfall for […]


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People in the News  / Reps
Chalfant Adds 4 Reps: JD Martin, Biben, Lester & Alaska Power
David Gordon Posted On May 11, 2022

Chalfant Cable Managment

Chalfant Manufacturing Company, a leading cable tray and wire basket manufacturer with the patented GR Magic wire basket offering designed to optimize contractor productivity, recently announced four new rep agencies: JD Martin Co. will represent the company in Florida. Biben […]


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People in the News  / Renewables  / Reps
Austin Joins JD Martin to Focus on Renewables & E-mobility
David Gordon Posted On May 11, 2022

JD Martin

Greg Baker, President and CEO of JD Martin, is pleased to announce industry veteran Allen Austin has joined the company effective June 6, 2022. In a newly created role, as the VP of Renewable Energy and E-mobility division, Allen will lead efforts to deliver […]


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Customer Segments  / Growth Strategies  / Lighting
Espen Solutions for the Education Market
David Gordon Posted On May 4, 2022

Education Espen

Over the past several years, a variety of lighting trends have combined to impact the school and higher education lighting retrofit market. One example is the plummeting cost of LED lighting products. LED tube lamps, also known as TLEDs, have […]


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Industry News  / Industry Outlook  / Training
State of Recruiting in the Electrical Industry
David Gordon Posted On May 1, 2022

Recruiting in Electrical Distribution

Talk to anyone in the electrical industry and one of the issues that inevitably come up is how every company is short-staffed. Recruiting staff is a challenge for all. Whether it is from replacing people due to retirement, the need […]


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Industry News  / Industry Outlook  / Research Reports
Q1 2022 Electrical Industry Performance – DISC
David Gordon Posted On May 1, 2022

Q1 Performance

Last week Chris Sokoll from DISC delivered their April Flash Report to subscribers and shared an excerpt with ElectricalTrends. Much is written, and discussed, regarding the macro-economic challenges that the economy faces and how this is affecting the electrical industry. […]


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eBusiness  / eCommerce  / Industry News  / More Insights  / Technology
ETIM North America Adds 8 Members (WESCO + 7 Manufacturers)
David Gordon Posted On April 27, 2022

ETIM North America Data to Light

ETIM North America received the support of eight more leaders in the electrical industry and now has 36 companies to help lead the charge to improve product classification and attribution for the electrical industry and drive digital transformation for the […]


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