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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / eCommerce  / Manufacturers  / More Insights
Manufacturers Integrate with Distributor eCommerce Offerings
David Gordon Posted On November 5, 2020


Manufacturers are actively inquiring about distributor investment in eCommerce. Some are being proactive and offering resources to their distributors. Festo, a supplier of process control and factory automation solutions, who typically partners with automation distributors, recently developed a collaboration with […]


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Customer Segments  / Distributors  / eBusiness  / Growth Strategies  / Industry Outlook  / More Insights
Grainger and Rexel Share Q3 Results
David Gordon Posted On November 3, 2020

Market Update

Recently both Grainger and Rexel shared their Q3 performance. While both experienced growth in Q3 Grainger’s diversification and ability to benefit from the pandemic, as well as its multi-faceted eCommerce offering, continued power performance. The following are insights from their […]


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Advocacy  / Branding  / More Insights
Welcome to the New ElectricalTrends
David Gordon Posted On November 3, 2020

New ElectricalTrends

Welcome to the new ElectricalTrends. We’ve redesigned the site with the goals of: Making it easier to read Bringing more content to you on the home page and Providing more informational opportunities In this new version you’ll see: A section […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry Outlook  / Lighting  / Manufacturers  / More Insights  / Pricing
Acuity Down 5%; Competing Strategically on Price
David Gordon Posted On October 12, 2020

Acuity Earnings Update

Last week Acuity shared its Q4 performance, which also coincided with the end of their fiscal year.  While the headline number was a decrease of only 5%, that’s an aggregate. Looking at the details is of greater interest to those […]


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Channel Strategies  / Distributors  / Industry Consolidation  / Industry Outlook  / More Insights  / Reps
My Podcast with Jason Bader
David Gordon Posted On October 9, 2020


Recently I had the honor to be interviewed by Jason Bader of The DistributionTeam for his 50th podcast Distribution Talk. Our conversation, which you can listen to here, was wide-ranging. We touched on: Acquisitions Customer loyalty programs The role of […]


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Manufacturers  / More Insights  / People in the News  / Reps  / Sales Channel
New Century Sales Expands, Takes nVent to Kentucky
David Gordon Posted On October 8, 2020

New Century Sales

New Century Sales, a leading Indiana manufacturer representative with key lines such as Southwire, Rab, the nVent Erico package, Littelfuse, Light Efficient Design, Appleton and more is expanding into Kentucky. It’s first line in this new market, is, according to […]


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Channel Strategies  / Distributors  / Growth Strategies  / Industry Outlook  / More Insights  / Reps  / Research Reports
Q3 2020 Recovery & Looking Forward to 2021
David Gordon Posted On October 7, 2020

Unknown Future What Lies Ahead

2020 has been a rollercoaster of a year … Q1, if you can remember that far back, started strong for most distributors. Q2 was the rollercoaster plunge, which we documented in three of our COVID surveys (first, second and third […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Outlook  / More Insights  / Sales Channel  / Training
Changing Role of Sales
David Gordon Posted On October 1, 2020

Electrical Sales

It’s been almost seven months (March) since COVID exploded into the electrical industry. It’s been a roller coaster road for many with everyone expecting the business to fall off the side of the earth in April. And the role of […]


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Channel Strategies  / Growth Strategies  / Industry Consolidation  / More Insights  / Reps  / Sales Channel
Rep Opportunities Abound
David Gordon Posted On October 1, 2020

Sales Management Formula

2020 is a year of change in the rep community. And the change is creating new opportunities. There have been Many lines that have changed agencies which, considering the circumstances, was surprising. Some are being forced to make changes due […]


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Growth Strategies  / Industry Outlook  / Lighting  / Research Reports
Q3, An Improving Lighting Market
David Gordon Posted On September 29, 2020

Q3 2020 Pulse of Lighting Report

Distributor, manufacturer, manufacturer rep and lighting agent feedback in our 2020 Q3 Pulse of Lighting report show an improving lighting market. While the data had a disparity of -12% to flat versus Q3 2019, depending upon the audience, this was […]


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    Channel Marketing Group
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