Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value […]
Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value […]
ETIM North America (NA) is pleased to announce that Jon Duffie, Director of Channel Management at Siemens, has been appointed to the board of ETIM NA’s Electrical Sector. As a member of the Electrical Sector board, Duffie will work alongside […]
In talking with manufacturers, reps and distributors there is concern about the longer-term commercial construction market given a dearth of opportunities for Q4 and beyond, however, the industrial market may represent an opportunity. According to Susan Brooke Sutherland in her […]
Hope you had a wonderful July 4th weekend with your family? While July 4th celebrates independence it also is a moment for reflection and appreciation of the American spirit. A sense of resilience, perseverance, ingenuity. A “can do” / “will […]
Last week Acuity shared their fiscal Q3 earnings report (Q2 performance). Overall, their lighting performance correlated with our 2020 Q2 Pulse of Lighting report and they outperformed in their “independent” (electrical distribution) channel. They will probably do good this summer […]
Channel Marketing Group’s 2020 Q2 Pulse of Lighting Report (available for purchase for $19) projects that the lighting market, through electrical distribution, contracted by 20%. The survey, conducted the third week in June, received responses from 164 individuals who equally […]
Joe Gross, Vice President of Gross Electric, Toledo, OH, passed away last month. Gross is the Toledo area’s oldest electrical distributor / lighting showroom and has been in business for 110 years. According to the obituary published in the Toledo […]
Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]
This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]
Minnesota’s Werner Electric traveled to rival state Wisconsin to recruit its next VP Sales and Marketing. According to its press release, Mike Hermann, formerly of Rockwell, is joining the company as VP Sales and Marketing. In this year of celebration, […]


David Gordon
Channel Marketing Group
919-488-8635