• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Pricing  / Profitability
Pricing in a Pandemic
David Gordon Posted On July 15, 2020

Setting the Right Price

Everyone is an expert in pricing. It’s either too high or too low based upon your role. Salespeople like it low. Management wants it high. The customer wants it “right” which, usually means “competitive” or “It’s reasonable for the value […]


Continue Reading
0
0



Associations  / More Insights  / People in the News  / Productivity  / Profitability
Duffie Joins ETIM NA Electrical Sector Board
David Gordon Posted On July 15, 2020

Jon Duffie SIemens ETIM North America

ETIM North America (NA) is pleased to announce that Jon Duffie, Director of Channel Management at Siemens, has been appointed to the board of ETIM NA’s Electrical Sector. As a member of the Electrical Sector board, Duffie will work alongside […]


Continue Reading
0
0



Channel Strategies  / Growth Strategies  / Industrial Market  / Industry Outlook  / Marketing  / More Insights  / Sales Channel
Industrial Opportunities and Investments
David Gordon Posted On July 14, 2020

Connected Factory Industrial Investment

In talking with manufacturers, reps and distributors there is concern about the longer-term commercial construction market given a dearth of opportunities for Q4 and beyond, however, the industrial market may represent an opportunity. According to Susan Brooke Sutherland in her […]


Continue Reading
1
0



Channel Strategies  / Growth Strategies  / More Insights
Ready for the 2nd Half Sprint?
David Gordon Posted On July 9, 2020

2nd Half Sprint - Starter's Gun

Hope you had a wonderful July 4th weekend with your family? While July 4th celebrates independence it also is a moment for reflection and appreciation of the American spirit. A sense of resilience, perseverance, ingenuity. A “can do” / “will […]


Continue Reading
1
0



Channel Strategies  / Customer Segments  / Industry Outlook  / Lighting  / Manufacturers  / More Insights
Acuity Outperforms in Distribution in Q2 (their Q3)
David Gordon Posted On July 7, 2020

Acuity Earnings Update

Last week Acuity shared their fiscal Q3 earnings report (Q2 performance). Overall, their lighting performance correlated with our 2020 Q2 Pulse of Lighting report and they outperformed in their “independent” (electrical distribution) channel.  They will probably do good this summer […]


Continue Reading
1
0



Channel Strategies  / Industry Outlook  / Lighting  / Research Reports
Q2 Pulse of Lighting Findings
David Gordon Posted On June 30, 2020

Q3 2020 Pulse of Lighting Report

Channel Marketing Group’s 2020 Q2 Pulse of Lighting Report (available for purchase for $19) projects that the lighting market, through electrical distribution, contracted by 20%. The survey, conducted the third week in June, received responses from 164 individuals who equally […]


Continue Reading
0
0



People in the News
Remembering Joe Gross
David Gordon Posted On June 29, 2020

Joe Gross - Gross Electric

Joe Gross, Vice President of Gross Electric, Toledo, OH, passed away last month. Gross is the Toledo area’s oldest electrical distributor / lighting showroom and has been in business for 110 years. According to the obituary published in the Toledo […]


Continue Reading
0
0



Distributors  / eCommerce  / eMarketing  / More Insights  / People in the News  / Technology
eCommerce Provider Kyklo Opens US HQ in Buffalo
David Gordon Posted On June 29, 2020

Kyklo eCommere

Kyklo, a “plug and play” eCommerce platform for electrical and automation distributors, announced that its US headquarters will now be in Buffalo. The company, which serves approximately thirty small to mid-sized electrical / automation distributors recently shared, via a press […]


Continue Reading
0
0



Associations  / Growth Strategies  / Marketing  / More Insights
Reallocate Conference Funds to Support Growth
David Gordon Posted On June 25, 2020

Reallocate Conference Funds

This year many companies should be able to find some “extra” dollars around to reallocate. The question is whether they reallocate them to investments to drive business, funding for incremental COVID-19 related expenses that they would do “beyond” what was […]


Continue Reading
1
0



Distributors  / More Insights  / People in the News
Hermann Joins Werner Electric; Promises Dog
David Gordon Posted On June 25, 2020

Mike Hermann - Werner Electric

Minnesota’s Werner Electric traveled to rival state Wisconsin to recruit its next VP Sales and Marketing. According to its press release, Mike Hermann, formerly of Rockwell, is joining the company as VP Sales and Marketing. In this year of celebration, […]


Continue Reading
2
0



81
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • Halco Acquires Topaz from Southwire
    • Sonepar and Yanow Announce Promotions
    • Heritage Enters Acquisition Market for Automation Firms

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search