Rep, or in this case, lighting agent, consolidation continues as ORA Lighting & Controls joins forces with Diversified Group to increase presence in NYC. Recently we wrote about how the rep / lighting agent landscape is changing. This is being […]
For almost 50 years, Alyn Pinkofsky was synonymous with B N Yanow (now known as Yanow) in the Boston marketplace. Alyn passed away on February 16th. Born in 1934, Pinkofsky spent 58 years in the electrical distribution industry when he […]
Webster’s dictionary defines the word VIRTUAL as being “such in essence or effect though not formally recognized or admitted; indirect.” How has this word now become a strategy employed by many since COVID to take the place of personal contact? […]
What’s going on in the agent / rep world? As many know, the electrical distribution has gone through much consolidation in the past three years with almost 100 distributors being sold. It seems that independent manufacturer representatives and lighting agents […]
Last week’s NEMRA 2024 Annual Conference was a rousing success with 1975 people registered for the conference. Attendance eclipsed 2023’s numbers of 1916 … congratulations NEMRA. The conference was held for the second year in Las Vegas … and turned […]
The month of January saw a few rep mergers / acquisitions announced that inevitably have enabled some to expand into new territories. Some have expanded their offering such as Visual Interest’s acquisition of Trifecta. Obviously lighting, or supply, is a […]
The lighting industry continues to evolve. Once the domain of the lighting agent, independent electrical manufacturers began to represent distributor-driven lighting lines a number of years ago. This was a benefit to electrical distributors who could then benefit from being […]
According to a recent press release from MaxLite, the company has forged an expanded relationship with Lester Sales that now covers eight states. “MaxLite, a leading manufacturer of energy-efficient lighting & controls, and Lester Sales Company, a leading sales and […]
Leading manufacturers seek to bring new products to market on a regular basis as a means of driving sales. Further, these new products are based upon changes to the NEC (National Electrical Code), safety, productivity, new installation methodologies, or new […]
Last month Desiree Grace, President, Americas, Cembre, Inc., shared thoughts based upon her extensive industry experience on how manufacturers can improve their annual planning process by localizing their information gathering and truly partnering with their sales organizations to gain local […]
David Gordon
Channel Marketing Group
919-488-8635
