I read a statement that in the history of the United States, there have been 4 events that have most significantly changed the life of our inhabitants: The Revolutionary War, the Civil War, the Vietnam War and COVID. Please consider […]
Yanow, a leading electrical manufacturer sales agency serving the New England market, which is celebrating its 75th anniversary recently took the opportunity to strengthen its support for its manufacturers, distributors and the end-user (contractor, industrial, institutional and engineering) communities with […]
The feedback on my last article regarding why manufacturers seem to be converting their sales force more to include representatives, and what they were looking for in choosing a representative received significant enough feedback to suggest an article discussing the […]
Recognizing the economic importance of POS to independent electrical manufacturer representatives, both Crescent Electric, a leading national electrical distributor, and Cembre Americas, a manufacturer of cable glands, identification and labeling systems, connectors and more, have endorsed the NEMRA POS Minimum […]
Welcome to New York. That’s the sign on I-90 West as the Massachusetts Turnpike ends and you enter into New York. It’s also the road more electrical distributors and electrical reps will be taking. Many New England distributors and reps […]
The past couple of weeks have seen more acquisitions and mergers occur in the electrical industry. We’ve had Three more electrical distributors sell, bringing the number to 12 so far this year … Butler’s Electric to Sonepar, Controls and Electric […]
Last month ElectricalTrends sponsored a sales coaching training workshop focused on driving sales performance through coaching. We shared “why” this is a critical skill that essentially every distributor and manufacturer rep needs to invest resources (at least thought process and […]
The changes continue! At last month’s NEMRA conference, manufacturers emphasized selling rather than the supply chain issues of the past few years as they pursue growth in 2023. For many, the supply chain has dramatically improved. From conversations with manufacturers, […]
At the recent NEMRA Annual Conference I was introduced to a potential service to the industry called mETaL that offers a cloud-based service that could “connect” disparate systems between reps and manufacturers. The goal is to improve communications and data […]
Each element of the channel is talking about information sharing and digitizing of processes. Distributors seek “better” and “more” product content to power their websites, manufacturers and distributors talk about the need for “data” to enable them to do “analytics”, […]
David Gordon
Channel Marketing Group
919-488-8635
