Contractors want to know more about LEDs but with the myriad of manufacturers and products on the market, it’s difficult to know whom to trust, what to recommend, how to evaluate and then how to install. Channel Marketing Group, in […]
LEDs are one of the fastest growing segments of the electrical, and lighting, industry. CMG and Energy Smart Marketers conducted distributor research to identify what tools distributors need from manufacturers. This 14 page report provides ideas on how to jump […]
Private labeling has helped many companies increase revenues, and more importantly, profitability while enabling them to enhance their differentiation in their marketplaces. Companies like Home Depot, Grainger and everyone’s supermarket has undertaken this approach. In 2007 private labeling became of […]
Everyone is talking about “green” and “energy efficiency” and distributors are realizing that this opportunity can differentiate them in their local marketplace. This research report shares results from over 1000 contractors, industrial facilities and architects along with over 100 interviews. […]
As seen in today’s Electrical Marketing, and with expanded information and insights … David Gordon, president, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Kennedale, Texas, recently conducted their annual ElectroIndustry survey. Almost 400 distributors, manufacturers […]
Sorry haven’t been able to post some thoughts for the past couple of weeks. We’ve been traveling to clients and been in the midst of helping them launch 2009 strategies and adjust operations. We’ve picked up a number of “random” […]
Tomorrow starts the third leg of each fall’s annual planning process – the NAED Eastern Region Conference, which is being held in Marco Island, FL (and hopefully the golf courses won’t all be full!)With most people asking “what are you […]
On Monday we reported that we had heard that Maurice Electric, Washington DC, had sold their business (to USESI, which operates Electrical Wholesalers) (read the press release). Since then we have heard of a couple of other deals that are […]
Earlier this year we conducted a survey entitled “Channel Challenges” where we solicited input on the challenges that persist between manufacturers, distributors and reps. We’ve recently written a couple of articles on some of the challenges. An upcoming article will […]
With diesel up close to 50% from last year ($2.88 to over $4.00) and declining gross margins due to economic challenges and aggressive competition, how can you minimize the impact on your bottom line?If you recall, after Katrina, many distributors […]
David Gordon
Channel Marketing Group
919-488-8635
