Customer service is one of the services that differentiate distributors. In fact, it is the most critical one as it is the essence of what is delivered to customers … and delivered by your people. Your branch managers are at […]
The new year brings the opportunity to communicate change and new initiatives. Once company doing this is Electrical Sales Associates, a leading manufacturer representative based in Nashville, TN. Three Announcements from ESA According to their press release, ESA had three […]
In the electrical distribution industry, we often talk about “backside dollars”, or rebates, as a necessary part of the business. But are they a strategic asset or just a “tax” on doing business? Last year we (Channel Marketing Group) conducted […]
We’re at the time of year where seemingly many manufacturers review their independent manufacturer reps / lighting agents and contemplate change. How do I know? Follow your LinkedIn feed. Notice the number of companies that announce new relationships. Between now […]
Years ago, I was on a Manufacturer Rep Advisory Board when the President of this conglomerate proudly boasted that their products could now be as much as 11% of a distributor’s total purchases. and even greater, at selected industrial facilities […]
David Gordon
Channel Marketing Group
919-488-8635
