An ElectricalTrends Cyber Monday

Welcome to ElectricalTrends’ Cyber Monday.

There’s nothing that says “Thanksgiving Weekend” and signals the start of the holiday season” like Black Friday and Cyber Monday. So, not wanting to interrupt your weekend, we decided to launch ElectricalTrends’ first Cyber Monday promotional offering.

At the suggestion of Meredith Olsen from Trimble, who approached us with the idea, here are some limited time offers for manufacturers and distributors to help you stretch your budget and get a jump start on opportunities to improve your business for 2021.

We have opportunities in market insights, analytics, eCommerce, marketing and promotional support.

Market Insights

DISC Corp is the leading provider of Market sizing and forecasting data for the Electrical Industry for over 35 years. But did you know we also do inexpensive custom work to help you answer some important questions.

• How big is your market?
  • How much of the pie do you have?
  • Where and what are you missing out on?
  • Do you have the means to get more share?

Our Excel based analysis and dashboards are easy to understand, use and share with your teams. Drop us a note or call and we will offer a custom solution based on your needs.

We also do territory mapping for Distributors, Manufacturers and Sales Agencies. This tool not only maps visually but also allows you to print full territory lists by county.

Contact us today at www.discorp.com or by e-mail Chris@disccorp.com.

Special offer. Go to https://www.disccorp.com/contact-disccorp/, enter your information and we’ll send you a free copy of our November Flash Report (a $250 value) and extend you a $100 discount on an annual subscription if you subscribe by December 31^st.

Data insights help you understand market potential as well as your standing in the market.

Customer insights inform and enable you to understand customers perceptions about you as well as gain insights into their needs … be it how you service them, their interest in eCommerce, their 2021 outlook and business challenges and more.

Channel Marketing Group helps distributors and manufacturers uncover insights about their customers through our customer satisfaction studies for distributors, gain insight within national accounts for manufacturers and learn more.

After all, ideas that generate results come from talking with customers and then anticipating their needs.

New clients that commit to a 2021 project by December 31st receive a free Lumiere advisory service.

Analytics

Get your ‘Channel Wellness Check’ from SPARXiQ

We’re all familiar with the idea of a wellness check – regular review of your medical health looking at a series of biometric measures. Now there’s a wellness check for the electrical distribution channel – for manufacturers to evaluate their current distributors partners or for distributors to evaluate their own internal performance.

Using transactional data, we will build a series of key measures that will provide insights on where your strengths and weaknesses exist, allowing you target areas of improvement for the future. Here’s what’s covered:

• Sales Revenue: Identify product gaps in your existing business, calculate product churn rates, sales stability, dependence on new business and sales variation rates.
  • Operations: Identify over reliance on small and inefficient orders, target underlying inventory deficiencies.
  • Price Discipline: Evaluate the performance of your SPA contracts to quantify the pricing levels negotiated down unnecessarily.
  • Business Insight: Gain a profile of your customers based on their buying behaviors to understand resource allocations for 2021 and target the areas for investment and growth.

This analysis typically runs for $10,000 for every $50 million in sales revenue evaluated but for the remainder of 2020 the cost will only be $5,000 per $50 million.

In addition, you can provide 2 years’ worth of transactions and use these measures to document the ‘What Happened in 2020’.

Click here to learn more about SPARXiQ, who also powers the electrical industry’s POSConnection initiative for NEMRA. Contact Mark McGready for more information.

Manufacturers, did you know that thousands of contractors use Trimble estimating software every day on their commercial MEP projects and need accurate, manufacturer-specific pricing content from which to build their bids?

You can get access to these same contractors through our digital channels when you sign up for a spot in our Trimble Estimating Business Directory––and there’s no better time to do it.

Take advantage of our special end-of-year promotional offer of 50% off for a full year and get in front of estimators at their desk––when it matters.

Don’t miss this limited-time offer.  Sign Up Today.  Offer is good till December 31, 2020

eCommerce

• DDS

Distributors – looking for the best product content to power your website. The most complete, best formatted, tailored for your eCommerce platform and is customized to your product offering? Looking to reduce the time it takes you to prepare content for your site to essentially zero?

Manufacturers – seeking a knowledgeable content service that is already syndicating content throughout the electrical industry … to distributors and others … over 100 outlets? Looking to reduce operational costs and a company that customizes its services to meet your needs?

DDS, the leading e-commerce product content solution provider serving the electrical industry, is offering special end-of-year pricing on our primary solution offerings for Manufacturers (SYNDICATION/io) and Distributors (CONTENT/io) who sign up by December 15^th.

• NEW Manufacturer customers will receive 25% off delivery to your top 25 distribution partners for the first year of your SYNDICATION/io (product content Syndication-as-a-Service) subscription.

• NEW Distributor customers will receive 25% off the first year of your CONTENT/io (next-gen product Content-as-a-Service) subscription.

Contact Colleen Ehrhardt for more information.

Kyklo is a leading eCommerce provider with experience in the electrical industry having launched over 25 sites for electrical / automation distributors. The company recently raised $8.5 million from a group of institutional investors to support the digitalization of the electrical industry. They also recently announced a unique marketing partnership with five automation / industrial manufacturers.

The Kyklo platform is a robust, cost-effective platform designed to help small and mid-sized distributors compete “with the big boys.”

ES Tech Group’s Evolution X platform powers over 350 distributor websites in a number of industries, including some in the electrical industry. The SaaS platform is robust, easy to use and cost-effective. In fact, it can operate as a catalog-only system, be updated in a “batch” environment or be linked to your ERP system for real-time performance. Sites can be “up and running” in 100 days … and the system comes with the industry’s leading eCommerce content from DDS.

Distributors, is managing high volumes of unorganized price and bid requests creating headaches for you? Trimble’s free Supplier Xchange service for distributors provides a better way, dramatically speeding up the price request process by connecting distributors and contractors in real time. 

Take advantage of this no-cost service by Trimble to finally find a more effective way of responding to high volume price and bid requests. We guarantee both you and your customers will approve. Get Started Today>>

Marketing Resources

Seeking creative support? Contact Raine Arzola. She redesigned ElectricalTrends, created the Channel Marketing Group brand, is redesigning our website and we’ve worked with her on manufacturer and distributor initiatives.

Raine is known for building engagement by way of strategy, branding, and promotional campaigns with creative design. Creating the best solution for your marketing needs.

CREATIVE SERVICES

Branding | Content Development | Photography | Print Collateral | Package Design | Illustration & Graphic Design | Website Design & Development | Trade Show | HTML eMail

Free website design evaluation.

It wouldn’t be right not having a promotional offer in our own Cyber Monday mailer!

Channel Marketing Group has over 35 years developing marketing strategies for electrical distributors and manufacturers. One of our forte’s is incentive programs. In fact, my first two clients were Carol Cable and Capital Light & Supply. With reward systems now essentially commodities, the keys to success are program strategy and marketing communications.

We can help you optimize the performance of a program as well as identify where you can save money. Reach out for a free evaluation of your program. We can then discuss how CMG can help you accelerate growth and use a 2021 incentive program as a growth tool (and no, you shouldn’t be paying for existing business!)

Incentive companies sell rewards. CMG develops strategies that deliver results for the electrical industry.

$1000 discount on incentive program development services for new clients.

Promotional Support

• Wolfepromo always provides Creatively Disruptive ways to promote your business.  Now, our Cyber Monday & More sale offers you the lowest prices of the year on some of the most popular items that your customer will use and which will keep your brand name visible.   Check out our special Cyber Monday Plus More flyer.

Go to www.wolfepromo.com or contact Dave Wolfe at CyberMonday@wolfepromo.com  for more ideas.  Use code WolfeCyberMonday to request special pricing on select items.   

We hope everyone had a wonderful Thanksgiving and that these Cyber Monday promotions give you ideas, and opportunities, to start your 2021 right.