Project Management Goes AI with Parspec
Parspec continues to grow and launch new, innovative, tools Recently it was a sales management platform to support lighting agents and now it’s an AI-native project management platform developed with leading electrical distributors to help electrical distributors advance their businesses both from a service perspective and a financial one.
The initiative was announced last summer. Now it’s reality.
Parspec Project Management for Electrical Distributors
According to their press release:
“Parspec, the AI-native platform that enables wholesale distributors and sales agents to efficiently bid and supply construction products, today announced the launch of Project Management, a new solution that helps distributors streamline post-award project execution and provide contractors real-time visibility into order and delivery status.
Developed in close collaboration with leading distributors—including Rexel, Border States, USESI, and Connexion—the solution tackles two of distribution’s most persistent challenges in their projects business: labor‑intensive workflows that drive up the cost to serve, and difficulty communicating order and delivery status to contractors, which leads to a poor customer experience.
Few industries face the operational complexity of construction materials distribution, where every project is custom and coordination spans dozens of stakeholders. Project managers at distributors spend an average of 68 hours managing every $100,000 in goods sold — nearly twice the effort of automotive or electronics. That complexity compounds downstream for contractors, who can lose up to 25% of labor productivity due to a lack of up‑to‑date information to coordinate materials and crews effectively.

Parspec’s Project Management solution eliminates these bottlenecks by replacing disconnected tools—email, spreadsheets, and ERP modules—with a single platform that unifies order management, fulfillment, change orders, billing, and customer visibility into a seamless workflow, and integrates with the distributor’s ERP system. Teams can track complex orders, changes, and deliveries in one place, with live status that can be shared directly with customers.
“This advancement strengthens our ability to run and grow our project business with greater accuracy, reliability, and responsiveness,” said Don Masters, Executive VP of Sales and Marketing at Border States.
“By unifying execution on a single platform, we expect to operate more efficiently and elevate the white‑glove service our customers expect when navigating complex projects with us,” said Ken Callham, Director of Project Operations at Connexion.
Connecting Contractors, Distributors, Reps and Manufacturers
“This launch represents an important milestone in Parspec’s vision to connect contractors, distributors, reps, and manufacturers through a unified, data‑driven platform,” said Forest Flager, CEO and Founder of Parspec. “We’re deeply grateful to our industry partners for their collaboration and support in bringing this solution to market. By bridging the gaps between every stakeholder in a project, we’re one step closer to a more connected, intelligent, and responsive construction supply chain.”
By integrating quoting and post‑award execution, early adopters expect a 30% increase in project manager capacity, up to 6% higher win rates with existing customers, and 10% faster billing cycles. These gains are expected to grow in the coming months as new features are introduced, and each customer’s proprietary data strengthens the platform—without ever being shared across organizations. As distributors deploy the platform more broadly across branches and business units, Parspec is quantifiably raising the bar for project delivery performance across the construction supply chain.”
Take Aways
- Rarely do you find national chains collaborating, publicly, with a software company on an initiative. This initiative was launched last year and has now come to fruition, with other national chains also initially involved. And remember, Connexion is a part of Graybar North American.
- A comment from a distributor who was initially exposed to the initiative, from our posting in July stated “This product will be hard to beat if what they’re promising from our conversations is any indication. ERP software developers with their own offerings won’t know what hit them!” It would be interesting to hear what this person says now.
- Improving project management should generate a better customer experience which, over time, can be a differentiator as customers begin to expect a different level of service. Receiving real-time delivery information can help contractors with scheduling their labor and provide peace of mind.
- Overall, the platform can also enhance distributor employee satisfaction … so project management people are no longer the people who continuously are “blamed” for missed deadlines let alone the back and forth with reps / suppliers on deadlines and “when will it be shipped” to only then have to call the customer, can be minimized.
- And, if processes go smoother, there should be less hours spent “actively, or sometimes reactively”, managing a project, thereby making it more profitable (if project management hours are applied to a distributor’s profitability formula, which they should be.)
No indication about the cost of the system or the set-up times. To learn more, contact Luli Maurino.









