Prokeep Helps Capture the Screen

As distributors seek cost-effective ways to improve customer experience, improve productivity and have a cost-effective sales tool, while doing all of these digitally, ElectricalTrends is pleased to welcome our newest partner, Prokeep.

Prokeep offers a unique solution to distributors, which can also cost-effectively and easily be used by manufacturer representatives, which leverages something that their inside / counter sales teams are already using and doing – their cell phones and texting.

Texting between customers, be from their office or from job sites, occurs frequently by contractors and distributor sales teams.

Similarly, distributor inside sales and purchasing personnel interact with manufacturer reps.

Why? Because “the customer” is seeking a discrete piece of information quickly, and they know sending a text typically generates an immediate response.

Much like we all do in our personal lives.

Prokeep helps you automate, aggregate, and document these interactions while making your company look more professional, ensure that all requests are answered, and, through integration, can provide so many more services.

About Prokeep

Founded in 2016, Prokeep is electrical distribution’s leading customer engagement software that centralizes digital inbound communication and unlocks an outbound sales engine — providing distributors with a better customer experience, more sales opportunities, and increased efficiency. Prokeep believes that relationships should be easy, not on hold, because relationships are at the heart of what distributors do; supply communities with what they need to keep going. That’s why Prokeep is dedicated to supplying distributors with what they need — an easier way to engage the fixers, the builders, and the DIYers in their communities so that progress can happen fast.

Prokeep centralizes customer inbound messages across multiple channels into one shared inbox accessible by the whole team while also enabling the ability to proactively text customers with order status updates and marketing promotions. Plus, Prokeep connects to the tools distributors already use to get work done, unlocking text message automations and data syncing to make it even easier to manage business. Today, Prokeep is used by over 8,000 distributor locations across North America, enabling over 11+ million conversations and $6+ billion in revenue.

If you’re wondering “is this for you” or thinking “we couldn’t / wouldn’t benefit from this,” consider that most of the largest distributors in the industry are using Prokeep. Some of the companies are listed on their website and yes, there are more. This is one of the easiest digital initiatives you can implement, relatively inexpensively, quickly AND has an ROI tied to customer engagement (you can track the interactions), productivity benefits, and can potentially be a revenue driver and marketing tool. Further, if you are a Schneider Electric distributor, ask Prokeep about special benefits (like 100% reimbursable!) and if you are a manufacturer wondering about how you can support your distributors and benefit, contact me and I’ll share a contact at Prokeep who can explain more.

Take Aways

Text messaging has become ubiquitous in our social lives and is more and more used within business, especially with those who need / want immediate answers. For some, they use as much as, if not more, than the fun.

And when you dive into a tool like Prokeep and understand potential workflows that can be set up, you can envision greater opportunities to engage with your customers and, perhaps more importantly, with their field people.

Rarely do you come across a tool that can be easy to implement AND gain adoption by multiple types of audiences, let alone generate (and deliver) productivity, sales and customer experience wins.

And for reps that have a minimum of 5 people (and it can be used for smaller entities), this is a tech tool that you should explore.

Aside from technologically making sense, Prokeep is hosting a webinar on November 13 at 1:00pm CT where they will share ideas that can help companies take share by reinforcing sales and account management disciplines that “make sense”. And surprisingly, the Prokeep text management tool can help you automate some of these workflows to help drive performance, and sales. Given the current projected outlook for 2025 … low single digits according to DISC, any tool that can help take share cost-effectively while improving productivity and helping retain customers, is worth exploring. I encourage you to attend. Click here to learn more and to register.