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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Research Reports
Distributor’s Warehouse Guide: New Technologies and Avoiding Customer-hurting Problems
David Gordon Posted On February 13, 2018


GBC announces “The Distributor’s Warehouse Guide To New Technologies and Avoiding Customer-Hurting Problems.” The Guide helps distributors determine which new technologies to investigate, and how to increase warehouse accuracy/productivity — by describing 9 new and enhanced warehouse technologies, and 14 ways […]


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Distributors  / Industry News  / More Insights
Distributor End of Year Performance
David Gordon Posted On February 12, 2018

Market Update

Over the past few weeks a number of national distributors have released their 2017 performance and earnings reports. AD, Grainger, Graybar, Anixter and WESCO and others have made news. We’ve also talked to a number of manufacturers who see the […]


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Branding  / Marketing  / More Insights
Promote to Communicate
David Gordon Posted On February 12, 2018


Breaking through the communications clutter that we all receive daily is a huge challenge.  Whether it be trying to reach out to prospects, sharing information with existing customers (and think if the number of customers you have on your books […]


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Associations  / Awards  / Industry News  / Marketing Groups  / More Insights  / Reps  / Sales Channel
NEMRA Powers Forward at 2018 Meeting
David Gordon Posted On February 6, 2018


Last week’s NEMRA meeting proved once again that much gets accomplished when almost 2000 people from manufacturers and their sales organizations get together as NEMRA seemingly took over San Diego’s Marriott Marquis.  Between a general session that unveiled new programs […]


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Associations  / More Insights  / Reps  / Sales Channel
NEMRA Positioning Reps for Success
David Gordon Posted On January 25, 2018


With the NEMRA Annual Meeting beginning next week, more will go on than just manufacturers meeting with their reps.  This week NEMRA announced a number of initiatives designed to position reps who are focused on “tomorrow” for success. Key announcements […]


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Associations  / Growth Strategies  / Industry News  / More Insights  / Pricing
NAED 2018 Western Feedback
David Gordon Posted On January 23, 2018


Last week NAED held its Western Regional conference in Phoenix.  While unfortunately I couldn’t attend due to previously scheduled client commitments outside the Western Region, we had a number of distributors and manufacturers share feedback and then others ask if we […]


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Branding  / Channel Strategies  / Distributors  / Growth Strategies  / Industrial Market  / Manufacturers  / Marketing Groups  / More Insights  / Sales Channel
Mayer Goes Premier; Changing Switchgear Market
David Gordon Posted On January 17, 2018


Last week, Mayer Electric announced that it was converting all of its branches to Square D by Schneider Electric (Square D) for switchgear and control products.  This decision impacted their North Carolina, South Carolina, Tennessee, Houston and Pittsburgh locations as they […]


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Branding  / Channel Strategies  / Contractors  / eMarketing  / Growth Strategies  / Marketing  / More Insights
Manufacturers Creating Customer Engagement: IDEAL, Lutron, Southwire
David Gordon Posted On January 15, 2018


In the age of increased customer access to product (internet / online, more locations by distributors, distributors from other industry’s selling electrical product, etc) and a battle for mindshare within distributors and from buyers / potential buyers, some manufacturers are […]


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Contractors  / Customer Segments  / Growth Strategies  / Industry News  / More Insights
2018 Multi-Family Market Outlook
David Gordon Posted On January 15, 2018


It’s been discussed and forecasted that the multi-family market is going to be down in 2018 … perhaps by almost 10%. But is a down year a “bad” year? Not when the prior year was a record and 2018 is […]


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Distributors  / Growth Strategies  / Marketing  / More Insights
Distributors, Where Will Your Growth Come From?
David Gordon Posted On January 12, 2018


By now many have zeroed in on their 2018 sales goals.  With DISC, Electrical Wholesaling and many manufacturers coalescing around 4-6% numbers (some a little higher, some a little lower) and recognizing that it can change a little due to […]


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    Channel Marketing Group
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