Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Associations  / Contractors  / Customer Segments  / Distributors  / eBusiness  / Industry News  / Manufacturers  / More Insights  / Research Reports  / Technology
Disruption Discussed at the 2018 NAED National
David Gordon Posted On May 28, 2018


Upon reflection, the recent 2018 NAED National Meeting seemed to have three themes … disruption, digitalization and a sense that the association is moving from seeking to be inclusive and attracting new members to one focused on supporting “dues paying” […]


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More Insights  / People in the News
Griswold Joins Topaz as Regional Director
David Gordon Posted On May 28, 2018


Topaz, a manufacturer of electrical fittings, traditional lighting, ballasts, LED fixtures and lamps announced that Greg Griswold has joined the company as their new Regional Sales Director responsible for managing the NY, NJ and PA metro areas. With the greater […]


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Customer Segments  / Distributors  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / More Insights
Feedback Heard from LightFair
David Gordon Posted On May 16, 2018


LightFair, the annual gathering of the lighting industry and one of the few tradeshows in the electrical industry, had many traveling to Chicago last week. While other sources (trade publications) focus on the products that were exhibited, and we understand […]


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Jobs  / More Insights
Arizona Lighting Specification Salesperson
David Gordon Posted On May 16, 2018


Absolute Sales, a lighting rep agency in Phoenix is seeking a Lighting Specification salesperson. The role is to provide support, promote and sell lighting products and services to customers.  Responsible for achieving sales revenue goals by obtaining and up-selling orders, creating […]


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Growth Strategies  / Industrial Market  / Industry News  / More Insights  / Technology
Manufacturing and Technology Trends
David Gordon Posted On May 14, 2018


IndustryWeek’s Manufacturing and Technology Conference, held last week in Raleigh, highlighted the continued infusing of technology into manufacturing … onto the plant floor as well as through product design. And it’s a trend that electrical distributors can be uniquely positioned […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing  / More Insights  / Renewables
Lighting Roundup
David Gordon Posted On May 4, 2018


In honor of LightFair being next week, thought it good timing for a little “Reading Roundup” with a focus on lighting … tidbits we’ve heard and seen that relate to lighting: PoE, power over ethernet, was a topic at the […]


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Customer Segments  / Distributors  / Growth Strategies  / Industrial Market  / Industry News  / More Insights
Distributor Quarterly Performance – WESCO, Rexel, Anixter, Grainger, AD
David Gordon Posted On May 1, 2018

Market Update

It’s quarterly review time again and an opportunity to review publicly traded distributors’ 2018 Q1 performance – Rexel, WESCO, Anixter, AD, Grainger and Fastenal – to see if we can identify trends. WESCO From the earnings slides and  earnings call 11% organic […]


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Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Industry News  / More Insights  / Technology
Digital Distributor Starts with eCommerce Product Content
David Gordon Posted On April 29, 2018


The term “digital distributor” is starting to be used more repeatedly. Granted it can be a consultant’s way to drum up business but it’s becoming a term used to express the further reaching impact of doing business digitally and recognition […]


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More Insights  / People in the News
Topaz Promotes Carrie Schwabacher to VP Sales
David Gordon Posted On April 29, 2018


Topaz Lighting has promoted Carrie Schwabacher to Vice President of Sales. Most recently Schwabacher served as Topaz’s National Sales Manager providing leadership, direction and strategic planning for the regional sales and sales support teams as well as manufacturer’s rep agencies […]


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Manufacturers  / More Insights  / Reps
NEMRA POS Initiative Gains Traction: 5 distributors (3 chains) + 39 Manufacturers
David Gordon Posted On April 24, 2018


POS, defined as point of sale, is a decades old issue for the electrical industry.  There are many reasons why customer-specific sales information isn’t shared between distributors and their manufacturers. While the information is withheld in many cases, a consequence […]


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