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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / Research Reports
Distributor Perspective of State of eCommerce Research Report
David Gordon Posted On October 9, 2017


Recently Channel Marketing Group surveyed distributors in the construction and industrial trades regarding their eCommerce experience.  The intent was to gain a distributor’s perspective of the state of eCommerce, how they define it, what results they are currently experiencing, where […]


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Channel Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights
Acuity Delivers Another Record But Only 4%
David Gordon Posted On October 9, 2017


Last week Acuity shared its fourth quarter / end of year report providing some insight into the lighting market for July through September.  From an Acuity viewpoint it was another record quarter and year. From the earnings call: Record Q4 […]


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Associations  / eBusiness  / Industry News  / Marketing Groups  / More Insights  / Research Reports
AD North American Meeting is #ADSTRONG
David Gordon Posted On September 29, 2017


This week’s AD North American Meeting was attended by over 1100 people from distributor members, manufacturers and service providers who came from throughout the US, Canada and Mexico.  There was a buzz in Grapevine, TX at the Gaylord Texan as […]


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Channel Strategies  / Industrial Market  / Industry Consolidation  / Manufacturers  / More Insights
GE and ABB … Done Deal
David Gordon Posted On September 25, 2017


The post, GE and ABB – A Done Deal Yet? Almost, was written Sunday night before my early morning departure to head to the AD North American Meeting.  Now we have confirmation of a deal … ABB has purchased GE […]


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Branding  / Channel Strategies  / Industry Consolidation  / Manufacturers  / Marketing Groups  / More Insights
GE and ABB – A Done Deal Yet? Almost
David Gordon Posted On September 24, 2017


Last week Bloomberg News reported that their sources are saying that ABB will be acquiring GE Industrial Solutions.  This seemed to corroborate what was posted by readers on ElectricalTrends’ two stories (GE and ABB … Doing the Tango, GE Industrial […]


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Branding  / eBusiness  / eMarketing  / More Insights  / People in the News
ElectricSmarts hires Werthman as Director of Sales & Marketing
David Gordon Posted On September 24, 2017


“ElectricSmarts is pleased to announce that Paul Werthman has joined its team and has been appointed Director of Sales & Marketing. Paul is a seasoned industry veteran who began his career with Graybar and subsequently became a National Marketing Executive […]


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More Insights  / People in the News
NSi Industries Hires Roman as RSM in Canada
David Gordon Posted On September 24, 2017


NSi Industries recently hired Jorge Roman as Regional Sales Manager for Canada. Roman comes to NSi Industries with over 20 years of experience in direct selling across the province of Ontario and Eastern Canada in the electrical industry. Jorge has established […]


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More Insights  / Reps  / Sales Channel  / Training
O+P=R and a Lower Cost of Sales … The Agent Management Formula
David Gordon Posted On September 20, 2017

Sales Management Formula

In the electrical industry, capturing business is a fight for market share. And to win that fight you need the most effective sales organization.  One that can get into “the right person at the customer” (be they and end-user, contractor […]


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Logistics  / More Insights  / Productivity  / Profitability  / Training
Does your warehouse make you money?
David Gordon Posted On September 13, 2017


There are two ways to make money. Either you sell more material / services for a profit or you need to reduce your loss (operating costs) in your warehouse (support services). The only ways to make your warehouse a profit […]


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eBusiness  / eMarketing  / Manufacturers  / More Insights  / Supplier / Products  / Technology
What is Good “Product Content”?
David Gordon Posted On September 10, 2017


For the past few years electrical distributors have been actively investing (in the hopes of eventually deploying) in commerce-enabled websites. This has necessitated that distributors become acquainted with, focus on, invest in and develop product content (data) to power their […]


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  • David Gordon
    Channel Marketing Group
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