Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.


Contractors  / Customer Segments  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / More Insights
Leaders and Laggards – Graybar, AD, Grainger and WESCO Q3 Reports
David Gordon Posted On November 1, 2016

Market Update

Over the past week we’ve been able to gain a sense of the distribution market with major distribution “networks” reporting quarterly performance.  Last week we shared Rexel’s North American (and US) performance. Now we have insight from Graybar, AD and […]


Continue Reading
0
0

Customer Segments  / Industry News  / Lighting  / Lighting2  / Manufacturers  / Marketing Groups  / More Insights  / Technology
Lights On, Lights Off – The Tale of Cree and Acuity
David Gordon Posted On November 1, 2016


You may remember the tv ads for The Clapper.  The device where you clapped and the lights went on; clap again and they went off.  It appears to be making a comeback, albeit as an analogy for Acuity and Cree. […]


Continue Reading
0
0

Distributors  / Industry News  / More Insights
Rexel North America Down More than Market
David Gordon Posted On October 30, 2016


Rexel’s North American group, which represents 35% of company sales continues to underperform the market. Some highlights / lowlights from their quarterly report: Corporately, organic sales down 4.3% (including negative pricing from copper of .9% worldwide); down 5.6% including currency […]


Continue Reading
0
0

Customer Segments  / Industry News  / Manufacturers  / More Insights
Encore and Schneider / Square D highlight construction market
David Gordon Posted On October 30, 2016


Some insights from Encore Wire and Schneider Electric / Square D third quarter earnings. First from Encore and their analyst call: Unit volume for copper was up 1% in pounds and 4% in aluminum pounds in the quarter (while it results […]


Continue Reading
0
0

Growth Strategies  / Industry News  / More Insights  / Research Reports
Construction Outlook: up 5% in 2017; Building Construction Up 8%!
David Gordon Posted On October 26, 2016


The recent Dodge Construction Outlook report produced by Dodge Data & Analytics is an interesting read. Not only does it provide some historical perspective but provides the understanding for why 2016 has been such a “market specific” economy and also […]


Continue Reading
0
0

Contractors  / Customer Segments  / Growth Strategies  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Productivity  / Research Reports
Construction Process Disruption & 2017 Dodge Construction Forecast
David Gordon Posted On October 25, 2016


Many at last week’s Dodge Data & Analytics Construction Outlook conference, which coincided with the AD North American Meeting at the same hotel, over 170 manufacturers and retailers attended to gain insights into 2017.  While many came for the outlook […]


Continue Reading
1
0

Channel Strategies  / Distributors  / Growth Strategies  / Manufacturers  / Marketing  / More Insights  / Reps  / Training
Attend Free Advanced Business Planning Webinar
David Gordon Posted On October 25, 2016


Earlier this year Channel Marketing Group conducted research regarding joint business planning and released the results earlier this fall.  Some of the key findings revealed that: Manufacturers talk sales; distributors talk profits … and then sales Distributors who invest in […]


Continue Reading
0
0

Associations  / Awards  / Distributors  / eBusiness  / Industrial Market  / Industry News  / Lighting  / Lighting2  / Marketing Groups  / More Insights
AD Ascends
David Gordon Posted On October 23, 2016


Ascend was the theme of last week’s AD North American Meeting which brought together over 1000 distributors and manufacturers from the U.S., Canada and Mexico.  While the theme of “ascend” was defined by Bill Weisberg in various ways as “clarity […]


Continue Reading
1
0

Growth Strategies  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / Supplier / Products
Entering and Managing In the IoT Space
David Gordon Posted On October 17, 2016


Last week we shared information, highlighted the potential opportunities and discussed potential distributor involvement in the Internet of Things (IoT) and Industrial Internet of Things (IIoT) arena while also featuring the first segment of input from Dick Friedman. As promised, […]


Continue Reading
0
0

Distributors  / Growth Strategies  / Industrial Market  / More Insights  / Supplier / Products  / Technology
Are you ready for the IoT?
David Gordon Posted On October 10, 2016


Whether it is IoT or IIoT, the Internet of Things is all the rage.  You can’t pick up a trade publication without seeing an article on either topic. And in reality they are essentially the same with the only difference […]


Continue Reading
0
0