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Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




Distributors  / Growth Strategies  / Industry Consolidation  / Industry News  / More Insights
Sonepar – a $10 Billion Distributor?
David Gordon Posted On June 24, 2015


Last week came news that another independent distributor was sold to Sonepar.  Eck Supply, a 20+ location distributor in southern VA, NC, SC, after selling their Rockwell location to EECO, sold the remainder of the company to Sonepar.  Perhaps it […]


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Channel Strategies  / Customer Segments  / Growth Strategies  / Industry News  / Marketing  / More Insights  / Pricing  / Profitability  / Purchasing  / Sales Channel
Is it time to hit the reset button?
David Gordon Posted On June 17, 2015


We’re at that time of year. The doldrums days of summer. The time when it gets hot and many people naturally become a little more “laisse faire.” When we use the excuse of mid year, summertime, the July 4th holiday, […]


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Associations  / Branding  / Channel Strategies  / Distributors  / eBusiness  / eMarketing  / Growth Strategies  / Marketing Groups  / More Insights  / Pricing  / Productivity  / Profitability  / Sales Channel  / Supplier / Products  / Technology
Boosting performance at your Webstore
David Gordon Posted On June 10, 2015


“Webstore Performance” One of the most sought after answers is how do you get performance at your Webstore front? Most distributors don’t have good enough data in their erp systems to run a Webstore. So the question becomes how do […]


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Distributors  / Growth Strategies  / Industrial Market  / Industry Consolidation  / More Insights  / Pricing  / Profitability
What Can Distributors Learn From A National Chain?
David Gordon Posted On June 7, 2015


National chains, as we now, are large (by definition) and have the resources to theoretically make investments to capture share. In reality many of them, fortunately or unfortunately, do not operate like national entities. Rather than emulate a national retailer […]


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Jobs  / More Insights
District Sales Managers (South Tx / LA, Florida) – FILLED
David Gordon Posted On June 3, 2015


Flir is looking for a District Sales Manager for South Texas / Louisiana and one for Florida (based in Orlando or Tampa).  Reporting to the regional sales directors, this position will create demand for FLIR and Extech products in the […]


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Channel Strategies  / eMarketing  / Growth Strategies  / Marketing  / More Insights  / Productivity  / Profitability  / Research Reports  / Technology
Does “big data” scare you?
David Gordon Posted On June 3, 2015


Over the past couple of years there has been much discussion regarding “big data” and “data analytics”, especially making it sound like analyzing information is a novel idea. Part of it is, part isn’t.  Progressive companies have analyzed information for […]


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Jobs  / More Insights
Strategic Marketing Position – Manager, Industry Marketing – FILLED July 22
David Gordon Posted On June 1, 2015


      Responsible for development and execution of marketing programs, materials and analyses in support of the Industrial, Energy and Datacomm initiatives across all company brands. Primary Duties:  Manage the development and execution of marketing programs for the Industrial, […]


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Channel Strategies  / Contractors  / Distributors  / Industry Consolidation  / Industry News  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps
Can you spell … Disintermediated?
David Gordon Posted On May 28, 2015


That was the subject line of an email received this morning from a distributor.  The body of email had a link: http://creesolutions.com/Solutions/NoHassles. Which started a thought process of: Is this really disintermediation when there are a number of lighting manufacturers who […]


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Associations  / Contractors  / Customer Segments  / Customer Service  / Distributors  / Industrial Market  / Industry News  / Manufacturers  / More Insights  / People in the News  / Productivity  / Supplier / Products  / Technology
NAED 2015 National Meeting – A Whirlwind Weekend in Chicago
David Gordon Posted On May 20, 2015


NAED held its 2015 Annual Meeting in Chicago this past weekend.  748 people registered.  There were 93 distribution entities and 105 manufacturer entities (inclusive of divisions for each) but there were only 46 manufacturer strategic one-on-one booths where distributors could […]


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Growth Strategies  / Lighting  / Lighting2  / Manufacturers  / More Insights  / Reps  / Supplier / Products
A different type of lighting agency? And LightFair input
David Gordon Posted On May 14, 2015


LightFair is over. The awards have been given and many are talking about the plethora of lighting suppliers and throngs of people at The Show. While we didn’t attend, those distributors whom we spoke to that did attend said it […]


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    Channel Marketing Group
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