• Home
    • News
    • Products
    • Lighting
    • Resources
    • Research
    • People
    • Jobs
    • About
    • Contact
  • Home
  • News
  • Products
  • Lighting
  • Resources
  • Research
  • People
  • Jobs
  • About
  • Contact
Author

David Gordon

Gordon is president of Channel Marketing Group. Channel Marketing Group works with manufacturers, distributors, manufacturer reps and technology companies in the electrical industry to help companies accelerate their performance through strategy development, marketing creativity and market research. CMG generates ideas that generate results.




More Insights  / People in the News
What companies are looking for in new hires
David Gordon Posted On April 26, 2016


Throughout Q1 we’ve heard of a number of companies, manufacturers and distributors, who have undergone some “cost reductions” (the euphemism for layoffs).  This has created opportunities for others in a hiring mode to be more “selective” in their hiring.  Some […]


Continue Reading
0
0



Awards  / Distributors  / Growth Strategies  / More Insights  / Supplier / Products
Why Product Launches Fail
David Gordon Posted On April 20, 2016


We’re finally through the planning season (yes, it is April and distributors now have less than 9 months to achieve supplier objectives!) and some of manufacturers discussed their new product launch plans (and maybe a distributor shared their approach to new […]


Continue Reading
1
0



Distributors  / Industrial Market  / Industry News  / More Insights
Grainger’s Q1 2016 Highlights Industrial Challenges
David Gordon Posted On April 18, 2016


Grainger released its Q1 results today. Historically they represent a proxy for the industrial and industrial MRO market so we decided to review for insights…(italics are commentary).  The bottom line is that business is essentially flat in the US with […]


Continue Reading
0
0



Channel Strategies  / Growth Strategies  / Marketing  / More Insights  / Pricing  / Productivity  / Profitability  / Research Reports
Drive for Data
David Gordon Posted On April 15, 2016


Over the past month or so Allen and I have had a number of calls for data. Some are from owners / senior management, some from marketing personnel and some from operational staff. The calls are from manufacturers and distributors. […]


Continue Reading
0
0



Customer Segments  / Lighting  / Lighting2  / Marketing  / More Insights  / Renewables  / Supplier / Products
Ace is the Place For …
David Gordon Posted On April 13, 2016


You may remember the iconic jingle of “Ace is the place with the helpful hardware folks” but did you know that Ace is the place for LED lighting? According to an article in the April issue of Hardware & Building Supply […]


Continue Reading
1
0



Channel Strategies  / Distributors  / Lighting  / Lighting2  / Manufacturers  / More Insights
Differing Paths to Lighting Success
David Gordon Posted On April 11, 2016


Last week both Acuity and Cree shared calendar Q1 lighting success (defined as sales performance).  So, let’s look at what they said and what it could mean. Acuity quarterly report (their Q2 fiscal year) Overall “outstanding results” Net sales increased […]


Continue Reading
5
0



Customer Segments  / Growth Strategies  / Marketing  / More Insights  / Research Reports
Population Trends Drive Healthcare Opportunities
David Gordon Posted On April 7, 2016


Last week DISC Corp updated its 2016 outlook for the electrical industry through its Flash Update. Overall the projection was for the electrical industry to be down 1.5% however, Herm highlighted that there are customer segments that are outperforming the […]


Continue Reading
0
0



eBusiness  / eMarketing  / More Insights  / Sales Channel  / Technology
Welcome to Unilog
David Gordon Posted On April 7, 2016


We’d like to take a few moments to welcome our newest advertiser, Unilog. Unilog, as many distributors know, is an ecommerce anda data content management serving distributors and manufacturers in many industries. The company has an affinity for the electrical […]


Continue Reading
0
0



Contractors  / Distributors  / More Insights  / Profitability
Liening Up
David Gordon Posted On March 30, 2016


Yes, we’re talking about liens! They types that accounting / credit people like, not “lean” as in “lean processes” which we’ll touch on in the near future when we discuss innovation. Why liens? Basically because a couple of weeks ago […]


Continue Reading
0
0



Contractors  / Customer Segments  / Growth Strategies  / Industrial Market  / Industry News  / More Insights  / Research Reports
“Recession Risk Not High” But Electrical Sales Projected to Decline
David Gordon Posted On March 28, 2016

Market Update

With Q1 coming to an end, market (as in industry, not Wall Street), watchers are projecting a continuing, and slightly accelerated, sales decline, at the national level, especially for those in the industrial segment.  (But do read down to the […]


Continue Reading
0
0



139
Newer Posts Older Posts


Subscribe to ElectricalTrends





  • David Gordon
    Channel Marketing Group
    919-488-8635

  • Privacy Policy

    Moderation Policy

    Terms of Use

    Legal Disclaimer

    Advertising

  • Recent Posts

    • 2026 Q3 Pulse of Lighting ... Slow Market? Q4 Outlook
    • Upscale Market Intelligence to Support Planning
    • Controlling Technology Expenses

© Copyright GrandNews Theme Demo - Theme by ThemeGoods
Press enter/return to begin your search